Personal Risk Professionals

What Personal Risk Professionals does

Personal Risk Professionals (PRP) is a Brisbane-based, privately held boutique advisory firm specialising in life risk insurance, estate planning facilitation, and business succession planning for high-net-worth individuals, professionals, business owners, and families across Australia's eastern states (Queensland, New South Wales, and Victoria). Founded in 2009, the firm operates as a Corporate Authorised Representative of MBS Advice Licence Pty Ltd (AFSL 536983) — described as one of Australia's largest distributors of life insurance policies — with the current website copyright referencing "Bombora Advice Pty Ltd," indicating a recent licensee rebrand that warrants confirmation. PRP's service offering comprises four integrated lines: Specialist Life Risk Advice, Asset Protection and Estate Planning Facilitation, Business Protection and Succession Planning Facilitation, and the One Page Succession Plan methodology, supported by a dedicated claims management function.

The business model combines upfront and trail commissions on life insurance placements with fee-for-service advisory work, delivered through personalised, multi-year engagements. Go-to-market is sales-led and bottom-of-funnel driven via a curated professional referral network spanning accounting, legal, and banking partners, supplemented by educational content on the firm's website and annual community/charity events. There is no proprietary technology platform; service delivery is human-adviser-led. Revenue is not publicly disclosed. The firm employs approximately ten people across advisers, claims management, and client services, with partner-level continuity through Managing Director Mark Everingham (15+ years' industry experience and former ASIC Financial Advisers Consultative Committee member), Life Risk Adviser Corey Evans, and General Manager Courtney Millanta.

Recent strategic activity includes the 2023 win of the inaugural PPS Mutual Risk Practice of the Year Award, the formalisation of the One Page Succession Plan methodology, and ongoing adviser bench expansion (Camille Cruz, Emma Welunarak, and a current Bachelor of Financial Planning student). The firm is closely held by its partner team with no venture capital, private equity, or public listing involvement identified.

Name

Personal Risk Professionals

Legal name

Personal Risk Professionals Pty Ltd

Website

https://personalriskprofessionals.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Personal Risk Professionals is a Brisbane-based boutique advisory firm providing life risk insurance, estate planning, and business succession services to high-net-worth individuals, professionals, business owners, and families across Australia's eastern states.

Ownership category

akta.pro rank

Product category

Risk Management and Estate Planning Advisory

NAICS

Insurance Agencies and Brokerages (52421), Portfolio Management and Investment Advice (523940)

SIC

Insurance Agents, Brokers & Service (6411), Investment Advice (6282)

akta.pro primary industry

Risk Management & Insurance Advisory for Families (FSAAADAK)

akta.pro secondary industries

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Risk Management Consulting (Enterprise & Operational Risk) (FSAEADAG)

Keywords

• Estate planning advisory
• Life risk insurance
• Business succession planning
• Asset protection services
• Risk management advisory

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Life Insurance Advisory and Facilitation: PRP provides specialist life risk advice, asset protection facilitation, and business succession planning services. Revenue is generated through commissions on life insurance products placed with various insurers, as well as fee-for-service advisory engagements. The company operates as Corporate Authorised Representative of MBS Advice Licence Pty Ltd (AFSL No: 536983), which is described as one of the largest distributors of life insurance policies in Australia.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Personal Risk Professionals (PRP) is a boutique estate planning, business succession, and risk management advisory firm that delivers specialist life risk advice, asset protection and estate planning facilitation, and business succession planning for professionals, business owners, and families across Australia's eastern states. The firm coordinates tailored life risk plans with insurance underwriters and clients' existing advisers, facilitates the One Page Succession Plan methodology, and provides dedicated claims management support.

Product overview

Personal Risk Professionals (PRP) is a specialized estate planning, business succession, and risk management advisory group delivering boutique risk advisory services to professionals, business owners, and families across Australia's eastern states. The firm operates as a unified advisory practice offering four integrated service lines: Specialist Life Risk Advice, Asset Protection & Estate Planning Facilitation, Business Protection & Succession Planning Facilitation, and the One Page Succession Plan methodology. All services are coordinated with clients' existing advisers (accountants, lawyers) to ensure comprehensive risk management, estate planning, and business succession goals are met.

Differentiator

Problem solved

Functional benefit

Products and services

• Specialist Life Risk Advice Life risk advisory service that works closely with clients, insurance underwriters, and the client's team of advisers (accountants, lawyers) to coordinate a tailored life risk plan addressing risks faced by professionals, business owners, and families.
• Asset Protection & Estate Planning Facilitation Facilitation of a methodical asset protection and estate planning process to ensure appropriate assets go to the correct people at the right time, coordinated with the client's accountants and lawyers.
• Business Protection & Succession Planning Facilitation Facilitation of a methodical business protection and succession process to ensure assets, revenue, and ownership of the business are protected through coordinated funding and legal solutions.
• One Page Succession Plan A structured succession planning methodology that creates a one-page summary identifying asset needs, liability needs, and personal needs for business proprietors, enabling them to exit their business whether or not insurance is available at reasonable cost.
• Claims Management Dedicated claims management service providing professional and compassionate support to clients through the insurance claims process, delivered by an in-house Claims Manager.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• MBS Advice Licence Pty LtdcoreImplementation/ SI/ Consulting PartnerMBS Advice Licence Pty Ltd (AFSL No: 536983) is PRP's Australian Financial Services Licensee. PRP operates as Corporate Authorised Representative under this licence. MBS Advice Licence is described as one of the largest distributors of life insurance policies in Australia with strong insurer relationships.
• Forvis MazarsminorOthersBrisbane CBD accounting firm in PRP's professional network. Recommended to clients for consideration.
• Beyond AdvisersminorOthersAccounting firm serving Brisbane/Gold Coast region, part of PRP's professional referral network.
• Thomas Noble RussellminorOthersAccounting firm in Northern NSW, part of PRP's professional referral network.
• James Blackshaw (Green Finance Group)minorOthersPrivate Banking Consultant in PRP's network, providing finance and banking referrals.
• Clover LawminorOthersLegal firm recommended as part of PRP's network for legal services coordination.
• The Legal HubminorOthersLegal services provider in PRP's professional network.
• Business DepotminorOthersLegal services provider in PRP's professional network.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lifespan Financial Planning: Australian advice licensee operating a network of financial advisers, many focused on risk insurance and life cover for families and business owners. Comparable in mission and service mix to PRP's risk-led advisory practice.
• Dover Financial Advisers: Australian boutique financial advisory firm specialising in risk insurance and life risk advice for professionals and business owners. Most direct functional peer to PRP given shared focus on specialist life risk and estate/succession planning.
• Fitzpatricks Private Wealth: Australian accounting and wealth advisory firm serving business owners, professionals, and families with risk, succession, and estate planning. Comparable target market and integrated advice model to PRP.
• Capstone Financial Planning: Large Australian financial planning licensee with adviser practices covering risk advice, life insurance, and estate planning. Comparable as a multi-adviser specialist risk and wealth planning model.
• Infocus Wealth Management: Australian accounting-led wealth advisory group that combines accounting, tax, and risk/financial advice. Comparable to PRP in serving business-owner clients with integrated risk, succession, and estate outcomes.
• Astute Financial Planning: Australian financial advice group covering life insurance, risk advice, and succession planning for professionals and SME owners. Comparable customer segment and service offering to PRP.

Broad incumbents

• Insignia Financial (formerly IOOF): Large Australian wealth management group owning multiple advice brands and licensees. Comparable in offering risk and life insurance advice through authorised representatives, but at much greater scale and breadth than PRP's boutique practice.
• TAL (Dai-ichi Life Australia): One of Australia's largest life insurers, providing the underlying life insurance products that PRP distributes. Comparable as a counterparty in the value chain and as a benchmark for product breadth, though operating on the underwriting side rather than as an adviser.
• AIA Australia: Major Australian life and health insurer with strong relationships in the adviser channel. Comparable as an incumbent insurer serving PRP's target customers, though selling directly rather than via boutique advice.
• AMP Financial Planning: One of Australia's largest advice and wealth platforms, with extensive life insurance and risk advice offerings. Comparable in customer overlap (professionals, business owners) but broader and less specialist than PRP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/personalriskprofessionals
• LinkedInlinkedin.com/company/personal-risk-professionals

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Personal Risk Professionals