MacGregor Healthcare

What MacGregor Healthcare does

MacGregor Healthcare is a United Kingdom-based private medical device company headquartered in Macmerry that operates commercially as Qufora, specializing in bowel irrigation products for chronic constipation and faecal incontinence. The company markets a five-product portfolio under the Qufora IrriSedo brand: IrriSedo MiniGo and MiniGo Flex (portable one-handed systems for seated use with small-volume water delivery), IrriSedo Flow (a flexible system with intuitive water flow management), IrriSedo Klick (a seated-use system with a secure cone seal), and IrriSedo Bed (a closed irrigation system for bed-bound users). The underlying technology is mechanical rather than digital: each SKU addresses a distinct user context through tailored physical design, with consumables (cones, tubes, water bags) driving recurring use.

The company sells through a hybrid go-to-market combining a direct-to-consumer personal-use channel and a professional-use channel targeting healthcare providers who recommend or prescribe bowel irrigation. Distribution is via pharmacies and medical supply wholesalers, with country-specific websites indicating multi-market international reach beyond the UK. Pricing is not publicly disclosed and customers are directed to contact the company or their provider. Support and engagement are delivered through the MyQufora platform, which provides onboarding, routine-formation, travel, FAQ, and an online bowel-issue identifier assessment, supplemented by content marketing, patient testimonials, and pediatric-focused resources under a 'Children & family lives' segment.

MacGregor Healthcare employs 11-50 people and is privately held. No revenue, funding rounds, M&A activity, leadership changes, regulatory actions, or third-party validation (clinical trials, certifications, awards) are disclosed in the available data. The company's competitive posture centers on the breadth of its situation-specific SKU range, dual consumer/professional go-to-market, and content-driven patient support ecosystem within a niche bowel care category.

Name

MacGregor Healthcare

Legal name

Not found in source data - source content is for Qufora, not MacGregor Healthcare

Website

https://macgregorhealthcare.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MacGregor Healthcare, operating as Qufora, is a UK-based private medical device company that designs and sells the Qufora IrriSedo bowel irrigation product line for individuals and families managing chronic constipation and faecal incontinence, distributed via pharmacies, medical supply channels, and healthcare professionals across multiple countries.

Ownership category

akta.pro rank

Product category

Bowel Irrigation Medical Devices

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH)

Keywords

• Bowel irrigation devices
• Rectal irrigation products
• Continence care solutions
• Transanal irrigation systems
• Medical bowel management

Headquarters

HQ city

Macmerry

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Device Sales: Sale of bowel irrigation products and systems directly to consumers and through healthcare providers. Products include the Qufora IrriSedo product line (MiniGo, MiniGo Flex, Flow, Klick, Bed) along with accessories and consumables.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MacGregor Healthcare operates the Qufora brand, designing and selling bowel irrigation medical devices used to manage chronic constipation and faecal incontinence. The portfolio includes the Qufora IrriSedo line of personal-use and clinical irrigation systems (MiniGo, MiniGo Flex, Flow, Klick, Bed) sold directly to consumers and through healthcare providers, alongside accessories, consumables, and patient-education and support services (MyQufora).

Product overview

MacGregor Healthcare (operating as Qufora) offers a portfolio of bowel irrigation products under the Qufora IrriSedo brand. The product line consists of five distinct systems: IrriSedo MiniGo and IrriSedo MiniGo Flex (portable one-handed solutions for seated use), IrriSedo Flow (flexible system with intuitive water flow control), IrriSedo Klick (designed for secure cone placement on toilet), and IrriSedo Bed (closed system for bed-bound users). These products work together to address different user needs and clinical situations, from discreet portable use to bed-based care.

Differentiator

Problem solved

Functional benefit

Brands

• Qufora IrriSedo Flow: Bowel irrigation system with intuitive water flow management and flexible design
• Qufora IrriSedo Klick
• Qufora IrriSedo Bed
• Qufora IrriSedo MiniGo
• Qufora IrriSedo MiniGo Flex

Products and services

• Qufora IrriSedo MiniGo A one-handed bowel irrigation solution for use while sitting on or over the toilet, designed for people who need only a small amount of water and supports discreet, everyday use. Targeted at individuals with chronic constipation or faecal incontinence.
• Qufora IrriSedo MiniGo Flex Builds on MiniGo with a flexible tube to support easier handling, for users who need a small amount of water and may benefit from additional flexibility during irrigation. Targeted at individuals seeking discreet everyday bowel management.
• Qufora IrriSedo Flow Bowel irrigation system with intuitive water flow management. Flexible design allows the system to be adjusted to suit different needs and everyday situations. Targeted at individuals with bowel dysfunction.
• Qufora IrriSedo Klick Bowel irrigation system designed for users seated on or over the toilet, suitable for those who have difficulty keeping the cone in place or who need a more secure seal when instilling irrigation water. Targeted at individuals needing a stable seated irrigation setup.
• Qufora IrriSedo Bed A closed bowel irrigation system for users who are unable to sit on an ordinary toilet, enabling bowel management to be carried out comfortably and hygienically while lying in bed. Targeted at bed-bound individuals and their caregivers.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Others

• McKesson: Major medical supply distributor that carries Qufora and competing irrigation products. Relevant peer as a downstream channel partner and as a benchmark for medical supply distribution economics.
• Medline Industries: Large medical product manufacturer and distributor with a continence and bowel management portfolio. Relevant as a broad-market peer for distribution and procurement dynamics in the same hospital and home-care channels.

Broad incumbents

• Convatec: Larger medtech company with an ostomy and continence care franchise. Its continence-adjacent devices and accessories overlap with Qufora's bowel irrigation positioning and address similar patient populations.
• B. Braun: Diversified medical device and pharmaceutical company with products in continence care and bowel management. Overlaps with Qufora in the continence space but competes across a far wider product portfolio.
• Hollister Incorporated: Established player in ostomy and continence care, with products used in bowel management. Operates in the same continence ecosystem as Qufora and competes for clinician mind-share and formulary placement.

Emerging players

• MBH-International (Peristeen alternative): European manufacturer of anal irrigation equipment. Competes with Qufora in the same clinical category and similar prescriber channel, though with a smaller commercial footprint.
• Laborie Medical Technologies: Specialist in pelvic health and gastroenterology diagnostics with bowel management products. Shares clinical adjacencies with Qufora and targets overlapping specialist prescriber bases.

Direct peers

• Coloplast: Global medtech leader with Peristeen, the most recognized transanal irrigation system. Directly competes with Qufora in bowel irrigation therapy and shares the same clinician-prescribed, consumables-driven model.
• Renew Medical (Aquaflush): UK-based specialist in bowel irrigation systems (e.g., Aquaflush). Closely comparable to MacGregor Healthcare in scale, geography, and product offering, competing head-to-head in the NHS and consumer channels.
• Wellspect Healthcare: Subsidiary of Dentsply Sirona that markets the Navina transanal irrigation system. Direct competitor in the same product category with comparable DTC + professional GTM and similar target indications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MacGregor Healthcare