What Tirosh does

Tirosh (תירוש (1998) הוצאה לאור בע״מ) is an Israeli publishing house and professional printing services provider headquartered in Tel Aviv at Harash 8. The company was formally incorporated in 1998, though its brand claims origins in the early 1980s. It operates two closely linked lines of business: a portfolio of professional trade journals targeting specific Israeli industries (including fruit growing, vegetables, HVAC, construction, electrical engineering, transportation, and building/infrastructure), and commercial digital printing services delivered through its sister company Tirosh Digital (תירוש דיגיטל), which is described as one of the largest digital printing houses in Israel.

The company's core products are (i) seven or more specialized trade publications distributed to industry professionals and monetized primarily through B2B advertising, (ii) full-spectrum digital printing services for books, journals, catalogs, brochures, prospectuses, and office stationery, leveraging Tirosh Digital's production capacity, and (iii) a custom-printed Passover Haggadah product line offering personalization, hard/soft cover options, and Sephardic/Ashkenazi variants. The technology base is conventional digital printing hardware integrated with traditional editorial, design, proofreading, and advertising workflows; publications are also hosted in flipbook format via FlipHTML5.

The business model is sales-led B2B across both revenue streams. Publishing revenue comes from advertising placements sold to advertisers seeking precise reach into niche professional audiences, with the publications also serving as the primary marketing channel for the company itself. Printing services revenue comes from direct sales to book publishers, educational institutions, colleges, and car importers, while the Haggadah line is sold to SMBs (organizations, families, businesses) via the company website. The firm is privately held, founder-controlled by owner-CEO Viktor Biton, employs approximately 10 staff spanning journalism, design, sales, marketing, advertising, printing, and proofreading, and discloses no external investors, funding, or revenue figures.

Name

Tirosh

Legal name

תירוש (1998) הוצאה לאור בע״מ

Website

https://tirosh-site.co.il

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Tirosh is an Israeli publishing house and digital printing services provider that produces specialized trade journals for niche professional industries and delivers full-service commercial printing through its sister company Tirosh Digital, serving book publishers, educational institutions, and industry associations.

Ownership category

akta.pro rank

Product category

Commercial Printing and Professional Publishing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Stationery Product Manufacturing (322230), Graphic Design Services (54143), Printing and Related Support Activities (3231)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Book Printing (2732)

akta.pro primary industry

Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)

akta.pro secondary industries

Printing & Business Forms (continuous forms, checks, tickets) (IMAMAHAH), Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

Keywords

• Professional publishing services
• Trade journal publishing
• Digital printing services
• Custom haggadah printing
• B2B advertising media

Headquarters

HQ city

Tel Aviv-yafo

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Professional Publishing / Journalism: Publishing and producing professional newspapers and journals targeted at specific professional audiences in various industries. Revenue is generated through advertising placements in professional publications, allowing advertisers to reach precisely targeted niche professional audiences.
2. Digital Printing Services: Full-service digital printing for books, journals, catalogs, brochures, prospectuses, and office supplies. Services span the entire production pipeline including writing, editing, design, and printing. The sister company 'Tirosh Digital' is a major digital printing facility serving book publishers, educational institutions, colleges, car importers, and other commercial clients.
3. Custom Passover Haggadah Printing: Custom-branded Passover Haggadah printing services with options for logo printing on covers, personalized internal pages for blessings/dedications, Sephardic/Ashkenazi versions, and hard/soft cover bindings.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Tirosh is a professional publishing house that produces and publishes a portfolio of niche trade journals and magazines for specific industries in Israel (fruit growing, vegetables, HVAC, construction, electrical engineering, energy, transportation engineering, and civil/infrastructure engineering). It sells advertising space in those journals to B2B advertisers seeking targeted reach, and through its affiliated sister company Tirosh Digital it offers full-service digital printing (books, educational materials, catalogs, brochures, prospectuses, stationery). It also sells custom-printed, personalized Passover Haggadahs.

Product overview

Tirosh (תירוש) is a publishing house offering professional journalism across multiple industries, digital printing services through its sister company Tirosh Digital, and custom-printed Passover Hagadas. The core offering consists of specialized trade publications targeting Israeli professionals in agriculture, HVAC, construction, electrical engineering, energy, transportation, and building sectors. The company provides comprehensive print production services including writing, editing, proofreading, graphic design, marketing, and printing for books, journals, brochures, and catalogs.

Differentiator

Problem solved

Functional benefit

Products and services

• Tirosh Publishing / Professional Trade Journal Production (תירוש הוצאה לאור) Production, publishing, and sale of advertising in a portfolio of professional trade journals covering Israeli industries including fruit growing, vegetables, HVAC/cooling/ventilation/energy, construction, electrical engineering, transportation engineering, and civil/infrastructure engineering. Targeted at industry associations, their members, and B2B advertisers.
• Tirosh Digital (תירוש דיגיטל) — Digital Printing Services Full-service digital printing for books, journals, catalogs, brochures, prospectuses, educational materials, and office stationery; serves book publishers, educational institutions, colleges, car importers, and other commercial clients. While technically a separate legal entity, functions as the integrated printing arm of the broader Tirosh operation.
• Custom Passover Haggadah (הגדות של פסח) Custom-branded Passover Haggadahs offered in hardcover (72 pages, Chrome paper 170gr), softcover (64 pages, Cream paper 90gr), and stitched binding (32 pages) formats, with options for printing a logo on the cover, personal internal pages for blessings or dedications, and Sephardic or Ashkenazi nusach. Targeted at families, congregations, schools, synagogues, and businesses in Israel.

Named customers10 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tirosh Digital (תירוש דיגיטל)coreOthersTirosh Digital is the sister company of Tirosh Publishing, operating as a major digital printing house in Israel. While it is technically a separate legal entity, it functions as an integrated part of the broader Tirosh operation, providing the printing production capacity that complements the publishing company's editorial and design services. Customers of the publishing company benefit from the printing capabilities of Tirosh Digital, and vice versa.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Vistaprint (Cimpress): Global mass-customization platform for printed marketing materials, custom products, and small-business printing services. Comparable as a direct parallel for Tirosh Digital's commercial digital printing and custom-print business lines (catalogs, brochures, branded materials), but at vastly larger scale and broader geographic scope.
• Informa Markets: Diversified B2B events and trade media group publishing hundreds of specialist titles across industries. Operates the same advertiser-funded trade-press model as Tirosh's journals but at global scale and across many more verticals, making it a relevant incumbent analog.
• Penton Media (Informa Industries): Long-standing B2B trade-publication group now within Informa, publishing professional magazines across engineering, infrastructure, and industrial sectors. Matches Tirosh's industry coverage in construction, electrical, and transportation engineering verticals.

Direct peers

• Haymarket Media Group: Independent B2B and consumer publisher operating a portfolio of niche trade magazines and professional titles across multiple verticals. Most directly comparable to Tirosh's model of running several industry-specific professional journals that monetize primarily through advertising to defined professional audiences.
• MOO: Premium custom-print brand focused on business cards, brochures, postcards, and branded marketing materials for SMBs and creative professionals. Directly comparable to Tirosh on the custom-printed, brand-quality product side, with the same end-customer profile of small and mid-sized B2B buyers seeking differentiated print.
• Endeavor Business Media: US B2B media company built through acquisition of niche trade publications serving contractors, engineers, and operators. Highly analogous business model to Tirosh's portfolio of vertical professional journals monetized through B2B advertising.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tirosh1998

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tirosh