Yarra Yarra Catchment Management Group

What Yarra Yarra Catchment Management Group does

Yarra Yarra Catchment Management Group (YYCMG) is a community-based, volunteer-governed landcare incorporated association operating in Western Australia's Northern Agricultural Region. Founded in 1997, it coordinates sustainable natural resource management and agricultural practices across approximately one million hectares encompassing the towns of Carnamah, Kalannie, Morawa, Perenjori, and Three Springs, with a catchment basin of about 60 subcatchments organized into 11 zones and an estimated 480 landholders.

YYCMG's core "products" are community programs and equipment hire rather than technology. The organization offers four pieces of agricultural equipment to landholders and community members for nominal daily fees: an Agrow AD130 Pasture Seeder at $250/day, a Tractor Mounted Tree Planter at $100/day (capable of planting 3,000-5,000 seedlings per day), a Nickolai Bait Layer at $40/day, and a 4-frame Honey Spinner free of charge with a refundable bond. Its environmental monitoring program covers groundwater, water quality, drain flow, rainfall, evaporation, sediment analysis, aquatic invertebrate surveys, wetland vegetation, drone surveys, and blue vane trapping. It also convenes workshops, field days, bus tours, and quarterly newsletters, and runs programs such as the Red Card feral pest events and the Soil Health Project under the Future Drought Fund.

YYCMG is funded primarily through government grants — the Australian Government National Landcare Program, the WA State NRM Program, NACC NRM, and the Australian Government Future Drought Fund — supplemented by mining benefit trust support (e.g., Mount Gibson). It is governed by an elected committee (Chairperson Peter Syme, Vice Chair Lizzie King, Secretary Annette Blaxell, Treasurer Stacey Hudson, plus ordinary members) and staffed by one part-time Community Landcare Coordinator based at the Perenjori office, with a secondary office in Kalannie that is currently unstaffed. Revenue from commercial activities (equipment hire, ticketed workshops at $55-$75 per person) is incidental to grant funding and does not constitute a meaningful income stream.

Name

Yarra Yarra Catchment Management Group

Legal name

Yarra Yarra Catchment Management Group Inc.

Website

https://yarrayarracatchment.org.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

YYCMG is a community-based, volunteer-governed landcare incorporated association in Western Australia's Northern Agricultural Region that coordinates sustainable natural resource management and agricultural practices across roughly one million hectares for approximately 480 landholders through programs, equipment hire, and government-funded environmental projects.

Ownership category

akta.pro rank

Product category

Landcare and Catchment Management Services

NAICS

Support Activities for Crop Production (11511)

SIC

Agricultural Services (700)

akta.pro primary industry

Tillage & Field Preparation Services (Plowing, Cultivating, Bed Prep) (AFACAAAF)

akta.pro secondary industry

Conservation Tillage & Controlled Traffic Farming (CTF, Compaction Reduction) (AFAGAMAJ)

Keywords

• Natural resource management
• Catchment management services
• Landcare community programs
• Agricultural sustainability support
• Environmental monitoring services

Headquarters

HQ city

Perenjori

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Government Funding: Primary funding from Australian Government National Landcare Program, Western Australian Government State NRM Program, and Northern Agricultural Catchments Council (NACC NRM) grants for environmental and community projects.
2. Equipment Hire Fees: Nominal fees charged for equipment hire (Agrow Drill Seeder $250/day, Bait Layer $40/day, Tree Planter $100/day) covering maintenance and insurance payments. Honey Spinner is free for community with refundable bond.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

YYCMG is a community-based landcare group that delivers sustainable natural resource management and sustainable agricultural practices within the Yarra Yarra Catchment in Western Australia. Its offer includes an equipment hire program (Agrow Drill Seeder, Bait Layer, Tree Planter, Honey Spinner), environmental monitoring (drone surveys, blue vane trapping, vegetation mapping), revegetation projects, and education programs (workshops, field days, tours, environmental events) for landholders and the local community.

Product overview

Yarra Yarra Catchment Management Group is a community-based landcare organization that offers equipment hire services to local landholders for agricultural and environmental management activities. The equipment available includes an Agrow AD130 Pasture Seeder for direct seeding of perennial pastures, a Bait Layer for rabbit pest management, a Tractor Mounted Tree Planter for large-scale seedling planting, and a 4-Frame Honey Spinner for community beekeeping support. In addition to equipment hire, the organization coordinates workshops, field days, and community projects focused on soil health, saline land restoration, native pollinator support, and feral pest management.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 260+ feral pests removed per event weekend through Red Card Events
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Northern Agricultural Catchments Council (NACC)coreStrategic or Co-development Partner · 1 January 2021NACC is the primary regional NRM coordinating body for the Northern Agricultural Region. YYCMG works closely with NACC, sharing office space in Perenjori and receiving funding through NACC NRM. NACC provides support for YYCMG events, projects, and coordination.
• The Liebe GroupcoreStrategic or Co-development Partner · 1 January 2021Partnership for Blue Sky Corridors project addressing triple bottom line for wheatbelt farms. Joint field day and AgChats event organized with Liebe Group handling registrations.
• Wheatbelt NRMminorStrategic or Co-development PartnerOrganizers of Red Card for Foxes and Rabbits events operating across Western Australia's Agricultural Regions.
• Sporting Shooters Association of Australia (WA)minorGTM or Marketing PartnerSponsors Red Card Events at $5 per fox or cat donated to Regional Men's Health Initiative. Provides insurance coverage for members.
• Nixon Family FarmminorStrategic or Co-development PartnerHost farm for field day event showcasing sustainable farming practices, carbon projects, and biodiversity initiatives.
• Department of Primary Industries and Regional Development (DPIRD)minorStrategic or Co-development PartnerGovernment department providing speakers for events on fixing degraded Wodjil soils, soil amelioration, and WA Carbon and Land Restoration Program.
• Edith Cowan University (ECU)minorStrategic or Co-development PartnerAssociate Professor Eddie van Etten from ECU discussed findings of saline land restoration project in webinar.
• Spineless WondersminorStrategic or Co-development PartnerEnvironmental consultancy providing David Knowles for native pollinator workshop, specializing in invertebrate biological surveys.
• Eco ActionminorStrategic or Co-development PartnerOrganization providing Lora Flora as guest speaker for native pollinator workshop on local pollinator species.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Regional players

• South West Catchments Council: A regional NRM body serving the South West region of Western Australia, another part of the state's seven NRM regions. Operates with similar community-led governance and grant-funded model addressing salinity, biodiversity, and sustainable agriculture - directly comparable model, but in a different (wetter) geographic region.
• Rangelands NRM WA: The regional NRM body covering WA's vast rangelands. Shares the same WA NRM regional model and funding channels (State NRM, National Landcare Program), and addresses pastoral-scale land management and biodiversity - comparable governance and funding architecture, though much larger and more sparsely populated geography.
• Peel-Harvey Catchment Council: One of Western Australia's seven regional NRM organizations, responsible for the Peel-Harvey estuary catchment. Comparable in structure, community-led landcare model, and grant dependency, but based in a different WA region with distinct hydrological priorities.
• Glenelg Hopkins Catchment Management Authority: A Victorian Catchment Management Authority with a statutory mandate for integrated catchment management in south-west Victoria. Operates with similar landholder engagement programs and natural resource focus as YYCMG, but in an interstate regulatory structure.
• South Coast Catchments Council: Regional NRM organization for Western Australia's South Coast region. Operates with identical structures - community catchment groups, government grant funding, events and field days - making it a strong structural comparable, though it serves a different (coastal) ecological zone.
• Avon Catchment Council: The historical regional NRM body for the Avon River Basin in WA's Wheatbelt, with deep overlap to YYCMG's wheatbelt focus areas on soil health, salinity, and water management. Closely comparable landholder base, though now operating under the Wheatbelt NRM banner.

Direct peers

• Liebe Group: A farmer-led agricultural research and extension group in WA's northern Wheatbelt, directly partnering with YYCMG on field days and the Blue Sky Corridors project. Highly comparable as a community-driven agricultural extension organization serving overlapping landholder base in the same geographic region, focused on sustainable farming practices.
• Wheatbelt NRM: Wheatbelt NRM is a regional NRM organization covering much of the WA Wheatbelt, including the southern parts of YYCMG's operating geography. It co-organizes events with YYCMG (e.g., Red Card feral pest programs) and serves a comparable landholder base with similar soil health, salinity, and biodiversity restoration mandates.
• Northern Agricultural Catchments Council (NACC): The regional NRM coordinating body for Western Australia's Northern Agricultural Region - the same region YYCMG operates in. NACC shares office space with YYCMG in Perenjori, is its primary funding conduit, and is the umbrella NRM body with which YYCMG cooperates on projects. Highly comparable as a regional NRM organization, but at a larger scale.

Broad incumbents

• Local Land Services NSW: Statutory regional delivery body in New South Wales providing agricultural advice, biosecurity, and natural resource management to landholders. Comparable function to WA's regional NRM model including YYCMG, but state-government run and far larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/YarraYarraCatchmentGroup
• LinkedInlinkedin.com/company/yarra-yarra-catchment-management-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Yarra Yarra Catchment Management Group