Blushing Couture

What Blushing Couture does

At Blushing Couture, we believe that fashion is an expression of one's inner beauty and individuality. Established by renowned designer Shafali, our brand is a celebration of artistry, elegance, and timeless charm. We specialize in crafting exquisite ethnic wear for women, including lehengas, suits, dresses, and shirts, as well as stylish kurtas for men.

Name

Blushing Couture

Legal name

BlushingCoutureByShafali

Website

https://blushingcouture.com/

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Blushing Couture is a clothing brand specializing in crafting ethnic wear for women, like lehengas, suits, dresses, and kurtas for men.

Ownership category

akta.pro rank

Product category

Indian Ethnic Wear

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Retail-Women's Clothing Stores (5621), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Custom Fashion/Costume & Alternative Materials Jewelry (CRAKAHAC)

akta.pro secondary industries

Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA), Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI)

Keywords

• Handcrafted ethnic wear
• Indian wedding attire
• Custom bridal lehengas
• Hand embroidered fashion
• Made-to-order clothing

Headquarters

HQ city

Gurgaon

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct Product Sales: The company generates revenue through direct-to-consumer sales of handcrafted Indian ethnic wear including lehengas, suits, sarees, dresses, and men's kurtas. Products are sold at fixed prices through their e-commerce platform with international shipping available.
2. Custom Outfit Orders: Made-to-order custom garments where customers can request personalized designs, measurements, and custom embroidery messages. Production takes 2-4 weeks.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Blushing Couture designs, handcrafts, and sells customized Indian ethnic wear — including lehengas, sarees, suits and kurta sets, dresses, men's kurtas, kids' wear, and home décor accessories — through a direct-to-consumer Shopify online store. Products are made-to-order by skilled karigars (artisans) using traditional hand embroidery, hand-cutting, and embellishment techniques, with 2–4 week production cycles and international shipping to 28+ countries. The brand differentiates through storytelling customization, where personal messages, quotes, and memories are hand-embroidered into garments.

Product overview

Blushing Couture is a handmade Indian ethnic fashion brand offering customized outfits for men, women, and children. The core product line centers on traditional Indian garments including Lehengas, Indian suits & Kurta Sets, Sarees, Dresses, and Men's Kurtas, with complementary Accessories and a Kids Collection. The brand specializes in occasion-specific sub-brands including Sangeet, Mehendi, and Destination Wedding collections. All products feature handcrafted embroidery and embellishments by skilled artisans. Additionally, Blushing Couture operates Blush Home & Gifts, a home decor and gift accessories line featuring hand-embroidered wall frames and canvas art. The brand is powered by Shopify e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Lehenga Traditional Indian lehengas worn by women for weddings and special occasions including sangeet, mehendi, haldi, and destination weddings. Features hand embroidery, intricate embellishments, 3D beadwork, sequin work, and gota work. Available in premium tier at Rs. 21,500–58,500 INR.
• Indian Suits & Kurta Set Traditional Indian attire sets including kurtas with matching bottoms, designed for women for ceremonial and festive occasions.
• Saree Traditional Indian saree drape garments for women, offered as part of the ethnic wear collection.
• Dresses One-piece garments available in various styles, lengths, and designs, including handcrafted options with embroidery for women.
• Handcrafted Shirts Handmade shirts created by skilled artisans using manual techniques like hand-cutting and hand embroidery. Includes doll face shirts, pleated shirts, and gota work shirts, priced Rs. 3,800 to Rs. 6,200 INR.
• Accessories Handmade, authentic handicraft accessories including statement jewelry and embellished items designed to complement the clothing line.
• Kids Collection Children's ethnic and festive wear including kurta sets for boys and dresses for girls, featuring matching prints and embroidery to coordinate with adult collections; priced Rs. 2,400 to Rs. 5,400 INR.
• Men's Kurta Men's ethnic wear including printed kurta sets and kurta pyjama sets in various prints, floral prints, hand embroidery, and carnival-inspired designs; priced Rs. 8,800 to Rs. 14,400 INR.
• Blush Home & Gifts Home decor and gift items including hand-embroidered wall frames, canvas art with inspirational quotes, and decorative home accessories; priced Rs. 1 to Rs. 1,350 INR.
• Sangeet Collection Specialized themed collection of outfits designed for sangeet ceremonies, including lehengas with intricate embroidery and embellishments.
• Mehendi Collection Outfits designed for mehendi and haldi ceremonies, featuring vibrant colors and floral prints with hand embroidery.
• Destination Wedding Collection Bridal and wedding wear designed for destination weddings, including dreamy lehengas in various colors suitable for beach or palace venues.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the online store. Shopify provides the infrastructure for product listings, shopping cart, payment processing, and order management. The company is hosted on Shopify Inc.'s platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sabyasachi Mukherjee: Sabyasachi is the gold-standard Indian bridal couture house, supplying heavily embellished lehengas and wedding wear globally. Blushing Couture targets a more accessible price band within the same Indian wedding customer pool, making Sabyasachi the aspirational benchmark at the top end.
• Manish Malhotra: Manish Malhotra is a celebrity Indian designer with a major bridal couture line spanning lehengas, sarees, and sherwanis. Both brands compete for the same Indian-bride customer pursuing couture-grade ethnic wear, though at very different price tiers and scale.
• Anita Dongre: Anita Dongre operates a sizable Indian bridal and ethnic wear line with international retail presence including US stores. Both brands share global distribution, handcrafted design ethos, and a wedding-occasion focus, though Dongre operates at meaningfully larger scale.
• UtsavFashion: UtsavFashion is one of the largest online Indian ethnic wear retailers with global shipping and an extensive lehenga/saree/wedding catalog. It represents the high-volume, mid-market competitive set that Blushing Couture must differentiate against on craftsmanship and customization.
• Manyavar: Manyavar is India's largest ethnic wear chain with a dominant men's kurta and sherwani franchise plus growing women's lines. Blushing Couture's men's kurta collection (Rs. 8,800–14,400 INR) competes in the same occasion and price band that Manyavar has industrialized.
• Biba: Biba is a major Indian ethnic wear chain with a strong women's kurta/suit franchise plus accessories. Both brands target women seeking ethnic wear for festive and wedding-adjacent occasions, competing for the same mid-market contemporary ethnic customer.
• Myntra Designer Store: Myntra is India's leading online fashion marketplace, aggregating hundreds of small Indian ethnic wear and designer brands including bridal collections. Blushing Couture competes for share-of-wallet against the aggregated designer catalog Myntra surfaces for Indian wedding shoppers.

Direct peers

• Koskii: Koskii is a DTC Indian ethnic wear brand focused on weddings with international e-commerce, similar mid-premium price points, and a heavy NRI customer base. Blushing Couture and Koskii share customer segment, occasion focus, and channel strategy almost exactly.
• W for Woman: W for Woman is a contemporary Indian ethnic wear brand with both retail stores and online channels targeting modern Indian women for work, festive, and occasion wear. Blushing Couture shares the contemporary-Indian-women positioning, multi-category approach, and hybrid occasion catalog strategy.
• Aza Fashions: Aza Fashions is a multi-designer online and offline platform focused on Indian bridal and couture ethnic wear. Both Blushing Couture and Aza target the online Indian bride seeking curated, slightly premium, customizable ethnic options as an alternative to flagship designer boutiques.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@blushingcouture2294
• Facebookfacebook.com/Blushingcouture
• Instagraminstagram.com/blushingcouturebyshafali/?hl=en
• Pinterestin.pinterest.com/blushingcouture
• LinkedInlinkedin.com/company/blushing-couture

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blushing Couture