Club Déméter

What Club Déméter does

Club Déméter (legal name: Association Club Déméter) is a French non-profit association founded in 2002 and headquartered in Paris (Montrouge registered office). It operates as a collaborative membership platform for sustainable logistics, bringing together 50 corporate members across the French supply chain — distributors (35%), logistics service providers (29%), industrial manufacturers (20%), and institutional/public actors (16%) — including Carrefour, Ferrero, Auchan, Louis Vuitton, Nestlé, STEF, XPO Logistics, FM Logistic, Martin Brower, and Picard Surgelés. Its operating philosophy is "co-construction": members participate in 10 active thematic workshops (urban logistics, transport technologies, packaging, logistics buildings, health & safety, modal shift, etc.) and jointly design, pilot, and validate field experiments — over 150 pilots have been conducted since 2002.

The association's portfolio consists of member services and programs rather than a unified software product. Core offerings include the Ateliers Déméter (working groups), the annual Appel à Projets Innovants (API) open-innovation challenge (since 2012), the Académie Déméter training academy, the Fresque de la Logistique awareness workshop, the annual Rendez-Vous Déméter conference (since 2007), the Baromètre Déméter annual CSR/sustainable logistics survey, the Référentiel RSE Logistique CSR benchmarking framework, and the Verdir ma Flotte fleet-renewal decision-support tool co-developed with La Fabrique de la Logistique. The underlying technology is collaborative rather than proprietary: tools are sensitization and decision-support utilities, while the primary asset is the network of members, accumulated pilot data, and 22-year track record.

The business model is membership-fee funded with no external investors, no funding rounds, and no disclosed financial figures. The organization operates with 1–10 employees, governed by a 10-member Board of Directors staffed by senior executives from member companies (President: Gregory Debuchy, Director Supply Chain, Ferrero France; Délégué Général: Julien Darthout, Director General, CPV Associés). All revenue derives from annual corporate membership fees plus ancillary income from training, events, and publications; pricing is not publicly disclosed. Club Déméter is therefore best understood as a private-sector collective-interest association rather than a commercial enterprise.

Name

Club Déméter

Legal name

Association Club Déméter

Website

https://club-demeter.fr

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Club Déméter is a French non-profit association founded in 2002 that brings together 50 supply chain companies (distributors, 3PLs, manufacturers, public actors) to co-construct sustainable logistics experiments through workshops, an annual innovation challenge, training programs, and decision-support tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Montrouge

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Fees: Club Déméter operates as a non-profit association funded through annual membership fees from its 50 member companies. Members include distributors (35%), logistics service providers (29%), manufacturers (20%), and institutional actors (16%). The association has been operating since 2002 through this membership model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Club Déméter is a French non-profit association founded in 2002 that brings together 50 member companies from the supply chain ecosystem (distributors, logistics service providers, manufacturers, and public institutions) to develop sustainable logistics practices through collaborative workshops, real-world pilot projects, training programs, and annual conferences. The association facilitates co-construction of solutions across themes such as urban logistics, energy transition, packaging, and corporate social responsibility. Its offerings include working groups (Ateliers Déméter), an annual innovation challenge (API Déméter), an annual conference (Rendez-Vous Déméter), publications (Baromètre Déméter, Référentiel RSE Logistique), training (Académie Déméter, Fresque de la Logistique), and a decision-support tool (Verdir ma Flotte).

Product overview

Club Déméter is a non-profit association (founded 2002) serving as a collaborative platform for sustainable logistics innovation, not a unified software product. Its portfolio consists of member services (Ateliers Déméter working groups), an annual innovation program (Appel à Projets Innovants), training offerings (Académie Déméter, Fresque de la Logistique), annual conferences (Les Rendez-Vous Déméter), publications (Baromètre Déméter, Référentiel RSE Logistique), and decision-support tools (Verdir ma Flotte). These offerings interconnect through a co-construction model where workshops generate project ideas, which feed into the API experimentation program, whose results inform publications and future workshops.

Differentiator

Problem solved

Functional benefit

Brands

• Baromètre Déméter: Annual barometer publication on sustainable logistics and supply chain topics.
• 45' Chrono Déméter
• Fresque de la Logistique
• Académie Déméter
• API Déméter
• Rendez-Vous Déméter
• Verdir ma Flotte

Products and services

• Club Déméter (Association Membership) Annual membership providing access to collaborative workshops, pilot projects, shared research, networking, and the network of 50 member companies across the French supply chain. Members include distributors, logistics providers, manufacturers, and public institutions.
• Ateliers Déméter (Working Groups) Collaborative working groups covering Urban Logistics, Académie Déméter, Modal Shift, Transport Technologies, Packaging, Logistics Buildings, Health & Safety, and Delivery Drivers. Members collaborate to identify common problems and build co-constructed experiments.
• Appel à Projets Innovants (API) Déméter Annual innovation challenge inviting companies, startups, or local authorities to submit solutions related to sustainable supply chains. Selected projects receive one year of real-world experimentation within member companies.
• Les Rendez-Vous Déméter (Annual Conference) Annual conference held each June since 2007, bringing together members to review workshop outputs and feature expert speakers on current topics in responsible logistics, including transport electrification and decarbonization.
• Académie Déméter Training academy developing innovative collaborative training programs dedicated to the supply chain sector. Has trained 800 collaborators in Health Safety over 2 years and 4,800 people in Sustainable Development awareness over 4 years.
• Fresque de la Logistique Collaborative training workshop modeled on the 'Fresque du Climat' concept, raising awareness among logistics professionals about environmental challenges. Delivered by authorized partner organizations.
• Baromètre Déméter Annual CSR and logistics survey publication providing sustainable supply chain insights and benchmarks for members, including synthesis reports and 45' Chrono video episodes.
• Référentiel RSE Logistique CSR reference framework specifically designed for the logistics sector, enabling companies to assess and benchmark their corporate social responsibility practices.
• Verdir ma Flotte (Decision-Support Tool) Decision-support and awareness tool for fleet vehicle renewal, enabling companies to compare costs and emissions of alternative energy sources based on their specific needs and usage patterns.

Quantifiable outcome

• 150 pilots conducted since 2002
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• La Fabrique de la LogistiquecoreStrategic or Co-development PartnerLa Fabrique de la Logistique collaborated with Club Déméter to develop 'Verdir ma Flotte' (Green My Fleet), a decision-support tool for comparing alternative energy vehicle costs and emissions. This collaborative tool is made available to member companies for fleet renewal decisions.
• SPI LogisticsminorStrategic or Co-development PartnerSPI Logistics, first laureate of the Trophée Déméter de l'Audace Collective, hosted the 2026 Rendez-Vous Déméter site visit at their 100% automated logistics platform developed for Nestlé in Saint-Vulbas. The event featured hands-on demonstrations of electrification solutions.
• L'AslogminorStrategic or Co-development PartnerClub Déméter co-created the EVOLUE initiative with L'Aslog (French logistics association) and Institut du Commerce to advance sustainable logistics practices and professional development.
• CertibruitminorOthersCertibruit was created from the night delivery experiments pioneered by Club Déméter members. The certification body now valorizes and promotes quiet delivery practices developed through the association's collaborative work.
• ADEMEcoreStrategic or Co-development PartnerADEME (Agence de la transition écologique) participates in Club Déméter events and contributes expertise on sustainable development matters. Rebecca Martin, Coordinatrice Carburants Alternatifs at ADEME, was a featured speaker at the 2026 Rendez-Vous Déméter on decarbonizing transport.
• DGITMminorStrategic or Co-development PartnerDGITM (Direction Générale des Infrastructures, des Transports et de la Mer) participates in Club Déméter discussions on freight and logistics policy. Antoine Robichet, Directeur de projet fret et logistique, spoke at the 2026 Rendez-Vous Déméter.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Others

• Institut du Commerce: French industry institute for commerce, co-creator of the EVOLUE initiative with Club Déméter and L'Aslog. Operates as a complementary professional body addressing retail and supply-chain skills development.
• La Fabrique de la Logistique: Partner organization that co-developed the Verdir ma Flotte tool with Club Déméter. Comparable as a French logistics innovation clearinghouse and ecosystem enabler operating in adjacent sustainability topics.

Broad incumbents

• Smart Freight Centre: Global non-profit organization dedicated to zero-emission freight, providing GLEC framework and emission calculations. A larger, global incumbent that operates in the same sustainability-and-logistics space as Club Déméter but at multinational scale.
• Lean & Green: European-wide program for sustainable logistics run by CONAI/EU organizations, focusing on CO2 reduction plans for shippers and logistics providers. Comparable to Club Déméter's Certibruit-style certification approach but at European scale.

Direct peers

• L'Aslog: French logistics association serving supply-chain professionals across industry, providers, and academia. Club Déméter and L'Aslog co-created the EVOLUE initiative, and they share the French logistics-association mission with overlapping but complementary subject focus.
• AFILOG: French logistics federation representing real-estate, technology, and service providers. AFILOG's president spoke at the 2026 Rendez-Vous Déméter, indicating ecosystem peer status in convening logistics stakeholders.
• Perifem: French technical retail-logistics association, addressing urban delivery, store logistics, and environmental impacts. A direct peer for Club Déméter's urban-logistics and last-mile sustainability work.
• ECR France: Efficient Consumer Response initiative in France, a collaborative platform connecting retailers and manufacturers on supply-chain efficiency. Comparable to Club Déméter's upstream/distributor (35%) focus and co-construction model.
• France Supply Chain: French supply-chain professional association, formerly known as the Association Française pour la Logistique. Directly comparable to Club Déméter as a membership organization serving supply-chain decision-makers in France.
• AFTRAL: France's leading logistics and transport training organization, comparable to Club Déméter's Académie Déméter in providing supply-chain and logistics training at scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/club-demeter-logistique-responsable
• Xx.com/club_demeter

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Déméter