Nomiland

What Nomiland does

Nomiland (legal entity NOMIland, s.r.o.) is a privately held Czech limited liability company headquartered in Klimkovice that operates as a B2B e-commerce distributor and field-sales-driven supplier of complete equipment packages for educational institutions, primarily kindergartens and primary schools in the Czech Republic with secondary presence in Slovakia. The company was founded in 1996 (originally selling NOMI-branded preschool workbooks) and has operated continuously for approximately 30 years, reaching an established position as the leader in kindergarten equipment distribution in Slovakia since 2001. Its offering spans more than 15,000 product items (with over 11,000 held in stock for immediate shipment), including kindergarten and nursery furniture (proprietary series such as Kouzelná školka, VARIO, ELEGANT, MĚSTO, HILL, KOLOR), didactic and Montessori/Froebel educational toys, therapeutic-room and sensory-integration equipment, inclusive-education materials, art supplies, physical-education and playground equipment, musical-education tools, school kitchen/catering equipment, hygiene products, and primary-school classroom and interactive-systems equipment.

The company monetizes through one-time product sales to educational institutions, supported by a regional field-sales team of 9+ named territory managers providing consultation, space visualization, project proposals, and assembly services, complemented by a transactional e-commerce storefront (nomiland.cz) with features such as interactive digital catalogs exceeding 1,000 pages, a loyalty program (Klub Nomiland, 1 point per 1 CZK spent), invoice-based 14-day payment terms for schools, and tiered free-delivery thresholds. Customer segments include municipal kindergartens (Mateřské školy, primary), primary schools (Základní školy), creches (Jesle), and special/inclusive-needs schools, with new product expansion into therapeutic rooms, inclusive education, and digital learning aids aligned with the Czech National Recovery Plan. The firm is founder/owner-operated with no disclosed institutional investors, no funding rounds, no M&A history, and no parent company; it operates exclusively online with no physical retail showrooms.

Name

Nomiland

Legal name

NOMIland, s. r. o.

Website

https://nomiland.cz

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Nomiland is a Czech B2B e-commerce distributor and field-sales supplier of complete equipment packages (furniture, didactic materials, playgrounds, therapeutic-room and inclusive-education supplies) for kindergartens, primary schools, and creches, operating primarily in the Czech Republic with an established presence in Slovakia.

Ownership category

akta.pro rank

Product category

Educational Equipment and Supplies

NAICS

Furniture Retailers (449110), Household and Institutional Furniture Manufacturing (33712), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Retail-Furniture Stores (5712), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)

akta.pro secondary industry

Furniture & Home Furnishings White-Glove Delivery (TLAAAKAA)

Keywords

• Kindergarten equipment
• Educational supplies
• Preschool furniture
• Didactic materials
• School interior solutions

Headquarters

HQ city

Klimkovice

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Educational Equipment: One-time purchase revenue from selling furniture, educational toys, didactic materials, art supplies, sports equipment, and playground equipment to kindergartens and primary schools. Prices are listed with VAT included. Schools pay on invoice with 14-day terms.
2. Club Nomiland Loyalty Program: Schools automatically join the loyalty club and earn 1 point per 1 Kč spent. Points can be redeemed for products from the catalog, gift vouchers (Lidl, Martinus), consumer electronics, or shipping credits. Points expire after 2 years of inactivity.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Nomiland operates an e-commerce store selling comprehensive equipment, furniture, and supplies for kindergartens, primary schools, and nurseries across the Czech Republic. The portfolio spans more than 15,000 product items including branded furniture (Kouzelná školka series), didactic materials, NOMI workbooks, playground equipment, therapeutic room solutions, art supplies, and inclusive education tools. The company also manufactures its own furniture lines in the Czech Republic and Slovakia, and supports buyers with regional sales consultation, space visualization, delivery, and assembly services.

Product overview

Nomiland is a Czech e-commerce company and the leader in distribution of equipment and supplies for kindergartens since 2001, providing a comprehensive portfolio of educational products and furniture. The company operates primarily as a B2B e-commerce platform offering over 11,000 products in stock and more than 15,000 product items. The core product lines include: (1) Furniture collections for kindergartens and nurseries (including branded Kouzelná Školka, and series VARIO, ELEGANT PLAY, ELEGANT, MĚSTO, HILL, KOLOR, PRAKTIK, SMART), (2) Didactic materials and toys including Montessori and Froebel method tools, (3) Therapeutic room equipment for sensory integration, (4) Art supplies and creative materials, (5) Physical education and movement equipment, (6) Musical education tools, (7) Interactive educational systems with programming and coding tools, (8) Inclusive education materials, (9) Playground and outdoor equipment, (10) School kitchen equipment (Gastro line), (11) Health and hygiene products, and (12) Office furniture. Supporting services include an online catalog system, the Klub Nomiland loyalty program for schools, e-commerce platform with invoice payment terms for educational institutions, and space visualization/implementation services. The company manufactures furniture in the Czech Republic and Slovakia (Vyrábíme v ČR a SR) and provides free delivery and assembly services for schools.

Differentiator

Problem solved

Functional benefit

Brands

• NOMI: Brand for preschool workbooks and educational materials, sold since 1996.

Quantifiable outcome

• 99% of customers recommend Nomiland
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Betzold: German educational supplies distributor and manufacturer selling didactic materials, classroom equipment, furniture, and art supplies to schools and kindergartens. Closely comparable business model: broad e-commerce catalog with B2B invoice terms, similar product breadth, and similar institutional customer profile to Nomiland.
• edco: Netherlands-based distributor of educational supplies, furniture, and school materials targeting primary schools and kindergartens. Comparable to Nomiland in product breadth, B2B e-commerce model, and Benelux/DACH institutional customer orientation.
• Heutink: Dutch educational supplies distributor (Heutink Groep) supplying furniture, learning materials, and school equipment to primary schools and kindergartens. Comparable to Nomiland in vertical specialization, B2B channel structure, and one-stop-shop positioning for K–12 institutional customers.
• Conen: German manufacturer of educational and kindergarten furniture (tables, chairs, storage, room-in-room systems). Directly comparable to Nomiland's VARIO/ELEGANT/Kouzelná školka lines and serves the same institutional MŠ/ZŠ procurement channel via dealers.
• Wehrfritz (HABA Pro): HABA's B2B brand for institutional customers (kindergartens, schools, therapy facilities), offering furniture, didactic materials, and room concepts. Direct overlap with Nomiland's institutional kindergarten furniture and complete-room-equipment value proposition.
• Kraul: German manufacturer of wooden educational toys, nature-experiment kits, and didactic materials for kindergartens and schools. Comparable product overlap on the didactic/toys side of Nomiland's catalog and similar DACH-channel B2B positioning.
• HABA: German family-owned manufacturer of wooden educational toys, didactic materials, and kindergarten furniture (including Wehrfritz/HABA Pro division). Directly comparable to Nomiland in product mix (Montessori/Froebel-style materials, classroom furniture, didactic kits) and in B2B sales to kindergartens and primary schools across DACH.

Regional players

• Really Good Stuff: US-based retailer/manufacturer of teacher supplies, classroom furniture, and educational materials sold via e-commerce to schools and teachers. Comparable on catalog breadth, B2B/B2C dual channel, and institutional classroom-equipment focus, but operates in North America.
• School Specialty: Largest US K–12 distributor of educational supplies, furniture, and classroom equipment. Operates in a different geography than Nomiland but offers the same one-stop institutional B2B model with similar category breadth across furniture, supplies, and AV/tech.

Broad incumbents

• IKEA (IKEA for Business): Global mass-market furniture retailer whose IKEA for Business and IKEA Schools programs target institutional customers. Not a niche specialist like Nomiland, but competes on commodity chairs, tables, storage, and play furniture that overlap with the lower end of Nomiland's furniture catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@nomiland-europeangroupsinc7940/playlists
• Facebookfacebook.com/profile.php?id=61572439528034
• Instagraminstagram.com/nomilandcz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nomiland