Reynella East College

What Reynella East College does

Reynella East College is a South Australian government school operated by the Department for Education South Australia, delivering a complete P-12 educational pathway from preschool through Year 12 and SACE completion. The school is located at 63 Malbeck Drive, Reynella East, and serves a defined domestic catchment zone while operating as a CRICOS-registered provider (No. 00018A) for international students. The core product is organised into four learning stages — Early Years (Reception to Year 2), Primary Years (Years 3-6), Middle Years (Years 7-9), and Senior Years (Years 10-12) — with structured transition programs and case management through five learning communities. Layered on this curriculum are three branded Academy programs (Arts, Sports, Innovators/STEM), a Music Focus School instrumental program from Year 5 to Year 12, an Inclusive Education framework with MTSS-based interventions, and Vocational Education and Training courses delivered through the SAFSSA alliance.

The school's technology stack is conventional education tooling rather than a proprietary platform: 1:1 Chromebooks for Years 3-6, 1:1 laptops for Years 7-10, BYOD for Years 11-12, Qkr! by MasterCard for canteen and uniform payments, SEQTA for student information and attendance, and Google Forms for enrolment and wellbeing referrals. Specialist facilities include 3D printing, a Digital Technologies curriculum, and global video-conferencing partnerships with schools in Japan and Réunion. The international program is a defined product suite — Study Abroad, Graduate Program, ISEC (Intensive Secondary English Course), Study Tours, and Outbound Exchange — anchored by a 20-year partnership with Nihon University Mishima Senior High School and additional partnerships with Lycée Saint-Exupéry (Réunion), Tsuyama Higashi High School (Okayama), and Kongo High School (Osaka).

Revenue is derived primarily from South Australian government schooling funding, supplemented by international student tuition fees (managed through the Department for Education's International Education Services), Chromebook/laptop Commitment to Pay instalments, canteen and uniform sales via Qkr!, facilities hire, and partnerships with international education agents. The go-to-market is a hybrid sales model: zone-based direct enrolment for domestic families (supported by in-person and virtual tours and a structured Year 6-7 transition) and agent-driven international recruitment routed through the state-level Department for Education channel. Customer segments span four domestic year-level cohorts (Early Years, Primary, Middle, Senior) plus international students on Study Abroad or Graduate pathways.

Name

Reynella East College

Legal name

Reynella East College

Website

https://reynellaec.sa.edu.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Reynella East College is a South Australian government school (P-12) delivering preschool through Year 12 education to domestic catchment families and international students, with specialist Academy programs in Arts, Sports, and STEM, and a CRICOS-registered international program.

Ownership category

akta.pro rank

Product category

Primary and Secondary Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Middle Schools (EDAJAAAC)

Keywords

• Primary secondary education
• International student programs
• Vocational education training
• Government school education
• STEAM academy programs

Headquarters

HQ city

Reynella

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Government Funding: As a South Australian government school, the primary revenue stream is government funding through the Department for Education.
2. International Student Tuition Fees: International students pay tuition fees managed through International Education Services, Department for Education South Australia. Fees cover course fees, stationery packs, excursions, camps, sports fees, and access to language support.
3. Canteen and Food Services: The school canteen generates revenue through the sale of food and beverages to students at recess and lunch, with online ordering through Qkr!. Also includes special event food stalls at Sports Day and other school events.
4. Uniform Sales: The school uniform shop sells uniforms to students and families, with both in-person and online purchasing via Qkr!. Annual commemorative Year 12 tops are pre-ordered in limited numbers.
5. Facilities Hire: The school hires out sports facilities (ovals, gymnasiums, tennis courts), dance studio, and hall to the local community for revenue.
6. Device/Chromebook Program Revenue: Families pay for devices (Chromebooks/laptops) through annual instalment plans (Commitment to Pay agreements), with ownership transferring upon final payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Reynella East College is a South Australian government school providing education from Pre-School through Year 12, including the South Australian Certificate of Education (SACE). The school delivers the Australian Curriculum across Early Years, Primary Years, Middle Years, and Senior Years, and offers enrichment through Arts, Sports, and Innovators (STEM) Academies, a Music Focus School program, VET courses, and an International Program (Study Abroad, Graduate, ISEC, and Study Tours).

Product overview

Reynella East College is an innovative Australian government school offering education from Pre-School to Year 12, organized into Early Years (Reception-Year 2), Primary Years (Years 3-6), Middle Years (Years 7-9), and Senior Years (Years 10-12). The school operates as a single unified institution with specialized Academy programs including the Arts Academy (Dance, Drama, Film making, Music, Visual Arts), Sports Academy, Innovators Academy (STEM), and Music Focus School Program as add-on enrichment offerings. The college also provides a comprehensive International Program with Study Abroad, Graduate, ISEC, and Study Tours modules, plus Wellbeing Services, VET courses, Digital Learning with 1:1 device programs, and OSHC care. These programs work together to provide academic, artistic, athletic, technological, and international educational pathways for students.

Differentiator

Problem solved

Functional benefit

Brands

• Arts Academy: Specialist Arts learning program offering Dance, Drama, Film making, Music, and Visual Arts for students from Year 7 onwards.
• Sports Academy
• Innovators Academy
• International Program

Products and services

• Early Years Program (Reception to Year 2) Educational program for Reception to Year 2 students accessing the Australian Curriculum in Mathematics, Science, English, Humanities and Social Sciences, Digital and Design Technologies, with specialist lessons in Health and PE, Japanese, Dance, and The Arts. Includes 1:1 iPad devices and the social-emotional \u2018Play is the Way\u2019 program.
• Primary Years Program (Years 3-6) Primary school program for Years 3-6 students accessing all eight Australian Curriculum learning areas with specialist teachers delivering Health and PE, Dance, and Languages (Japanese), supported by a 1:1 Chromebook device program.
• Middle Years Program (Years 7-9) Middle school program for Years 7-9 students divided into five learning communities led by House Leaders and case management teams, with Languages (Japanese, French, German), Humanities, Science, Mathematics, and specialist Academy programs.
• Senior Years Program (Years 10-12) Senior secondary program for Years 10-12 with subject selection including SACE preparation, VET courses, and a dedicated Year 12 study centre, supporting students through the South Australian Certificate of Education.
• Preschool Program Government preschool for children in the year before formal school, providing play-based learning based on the Early Years Learning Framework (Belonging, Being & Becoming), with OSHC available before and after preschool.
• Arts Academy Specialist Arts learning program for students from Year 7 offering Dance, Drama, Film making, Music, and Visual Arts, with Academy specialist classes in Years 7-8 for Dance, Music, and Visual Arts.
• Sports Academy Special focus Sports Academy program from Year 7 developing core skills and fitness across Australian Rules Football, Basketball, Rugby, Netball, Soccer, Volleyball, and Cricket.
• Innovators Academy (Technology/STEM) Special focus STEM program encouraging critical and creative thinking through practical application of Science, Technology, Engineering and Mathematics in partnership with industry and universities, including 3D printing, coding, and computational thinking.
• Study Abroad Program International program for students in Years 5-12 wishing to experience South Australian education for 5 weeks to 1 year, with enrolment managed through the Department for Education International Education Services.
• Graduate Program Primary and High School Graduate Program for international students wishing to complete SACE and continue into tertiary education in Australia, with students progressing through ISEC before entering mainstream classes.
• Intensive Secondary English Course (ISEC) Intensive introduction to English language, study skills, and cultural expectations for Graduate and Study Abroad international students before entering mainstream classes.
• Study Tours Group study tours from Japan, China, Korea, New Caledonia, and Thailand ranging 10-14 days, including intensive English lessons, cultural excursions, and integration with local students through a buddy system.
• Vocational Education and Training (VET) VET courses for students in Years 10-12 providing training in specific industry skills and credit towards nationally recognised qualifications alongside SACE, delivered through the Southern Adelaide and Fleurieu Secondary Schools Alliance (SAFSSA).
• OSHC (Out of School Hours Care) Before and after school care plus vacation care service run by Life. Be In It, available for preschool children 4 years and older and school-aged children.
• Outbound Exchange Program International student trips to Japan (cultural trips and global forums), R\u00e9union Island (reciprocal exchange on UN Sustainable Development Goals), and Europe (Germany partnership exchange).
• School Canteen School canteen selling food and beverages to students at recess and lunch, with online ordering via Qkr! by MasterCard app (cut-off 8:30am daily) and special event stalls at Sports Day and other school events.
• School Uniform Shop School uniform shop selling uniforms in-person during shop trading hours or online via Qkr! app, including a senior school commemorative Year 12 top pre-ordered annually in limited quantities.
• Facilities Hire Hire of sports facilities (ovals, gymnasiums, tennis courts, cricket nets), dance studio, and primary hall to local community groups, with bookings by negotiation.

Quantifiable outcome

• International students successfully achieve SACE and enter Australian tertiary education
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• Kongo High School (Osaka, Japan)coreStrategic or Co-development Partner · 1 January 2026Brand new partnership established in 2026 by the International Program Leader during a visit to Japan. This collaboration will create new study tour and exchange opportunities for Reynella East College students into the future.
• Nihon University Mishima Senior High School (Japan)flagshipStrategic or Co-development PartnerLongstanding partnership with over 20 years of history, creating lifelong friendships, cultural exchange opportunities, and unforgettable experiences for students from both schools. Students participate in reciprocal study tours and cultural immersion programs. Mishima Scholarship is awarded annually to a Year 9 student demonstrating aptitude and deep interest in Japanese language and culture.
• Lycée Saint-Exupéry (Les Avirons, Réunion)coreStrategic or Co-development PartnerRéunion Island exchange program for Years 9 and 10 students investigating the UN Sustainable Development Goals. French students visit Reynella East for 2-week Study Tours, homestaying with Australian families. In return, Australian students travel to Réunion to homestay with their exchange partners, attend Lycée Antoine de Saint-Éxupery, and participate in excursions including snorkelling, rainforest hiking, active volcano visits, and lava tunnel exploration.
• Tsuyama Higashi High School (Okayama, Japan)coreStrategic or Co-development PartnerPart of a pilot program initiated by the Governor of South Australia and the Governor of Okayama Prefecture. Year 10/11 students at Reynella East College participate in online exchange sessions with Tsuyama Higashi students, comparing cultures and school life in their target language. This program involves both Governors and represents students on a global stage.
• Ritsumeikan Junior and Senior High School (Kyoto, Japan)minorStrategic or Co-development PartnerStudy tour host school sending groups to Reynella East College for 10-14 day programs. Study tours include intensive English lessons, cultural excursions, and integration with local students through a buddy system.
• Nihon Gakuen Junior and Senior High School (Tokyo, Japan)minorStrategic or Co-development PartnerStudy tour partner sending groups to Reynella East College for cultural immersion programs. Students participate in English lessons, excursions, and attend classes with local buddies.
• Wao Mirai High School (Okayama, Japan)minorStrategic or Co-development PartnerOnline school in Japan that sends students for study tours and exchange. Prospective students were met during the 2026 partnership visit to discuss pathways and future international opportunities.
• Toyo University Ushiku Junior and Senior High School (Japan)minorStrategic or Co-development PartnerStudy tour host school sending students to Reynella East College for cultural immersion experiences and English language learning.
• James Cook International School (Noumea, New Caledonia)minorStrategic or Co-development PartnerInternational study tour partner from New Caledonia sending students for English and cultural exchange programs at Reynella East College.
• SACE College (Hanoi, Vietnam)minorStrategic or Co-development PartnerInternational education partner in Vietnam sending study tour groups for cultural and educational programs at Reynella East College.
• International Education Services (DfE SA)flagshipImplementation/ SI/ Consulting PartnerCentral government body managing all international enrolments for Reynella East College. Contact: Department for Education, PO Box 1152, Adelaide SA 5001, Phone: +61 8 8226 3402. All international student admissions, visa compliance (CRICOS Provider No. 00018A), and homestay coordination are handled through this office.
• Life Buoyancy Institute (LBI) FoundationcoreStrategic or Co-development PartnerReynella East College has partnered with LBI Foundation to build a wellbeing and trauma-responsive school community. The partnership aims to create an environment where student wellbeing is a way of thinking and being. A dedicated web page for parents and caregivers has been created through this partnership.
• The Smith Family (Learning for Life Scholarship)minorStrategic or Co-development PartnerReynella East College participates in The Smith Family's Learning for Life Scholarship program, which supports children from Reception to post-school studies. Families with Health Care or Pension Concession Cards may receive up to $502 per year per student to support educational expenses, along with access to educational programs for the whole family.
• Southern Adelaide and Fleurieu Secondary Schools Alliance (SAFSSA)coreStrategic or Co-development PartnerReynella East College is a member of SAFSSA, which enables the school to offer Vocational Education and Training (VET) courses to students in Years 10-12. The alliance provides access to a range of VET courses through the partnership network.
• Homestay Families (Local Community)coreChannel Partner/ Reseller/ DistributorLocal South Australian families host international students during their study program at Reynella East College. Homestay families are financially compensated and supported 24/7 by the school's International team. Many host families have children who attend Reynella East College themselves. Testimonials from Walker Family and Wall Family describe the enriching cultural experience of hosting international students.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Elizabeth City Schools: South Australian government P-12 school in the northern Adelaide growth area. Directly comparable as another state-government P-12 college with a comparable suburban profile, offering Reception-to-Year-12 pathways under the same Department for Education framework.
• Gleeson College: Catholic P-12 college in Golden Grove, north-eastern Adelaide. Directly comparable as a P-12 school competing for the same metropolitan Adelaide families, with similar senior schooling pathways including SACE and VET offerings.
• Golden Grove High School: South Australian government secondary school in Adelaide's north-eastern suburbs. Directly comparable as a Department for Education secondary college with an established international student program and similar academy/specialisation offerings targeting Years 7-12 students.
• Banksia Park International High School: South Australian government secondary school with an explicit international student focus. Directly comparable as a public school actively recruiting international students and operating CRICOS-registered programs in the same Department for Education system.
• Woodcroft College: Catholic P-12 college in Morphett Vale, southern Adelaide, geographically adjacent to Reynella East. Directly comparable as a P-12 school in the same southern suburbs catchment competing for the same families with overlapping program structures (academies, VET pathways, international student activity).
• Sunrise Christian School: Independent multi-campus Christian school with P-12 offerings across South Australia. Comparable as a P-12 private school in the same state with structured learning communities, academy-style programs, and senior years pathways serving Adelaide families.
• Westminster School: Independent P-12 IB school in Marion, southern Adelaide. Comparable as a P-12 college in the same southern suburbs catchment with a differentiated curriculum framework (IB) and established international student population, competing for similar fee-paying international families.
• St Michael's College: Catholic secondary college in Adelaide's southern suburbs with multiple campuses. Comparable as a Catholic Years 7-12 school competing for senior years enrolments in the southern Adelaide catchment, with overlapping academy, sporting, and VET program structures.
• Roma Mitchell Secondary College: Large South Australian government secondary college in Adelaide's northern suburbs. Comparable as a Department for Education secondary college with a comparable senior years focus, SACE pathways, and VET offerings serving a similar demographic.
• Mark Oliphant College: South Australian government B-12 school in the northern Adelaide growth corridor. Directly comparable as another state-government P-12 college operating under the Department for Education, serving a similar suburban catchment with a comparable academy/specialisation structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/reynellaeastcollege
• Instagraminstagram.com/reynellaeastcollege

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reynella East College