Drugfreecountry

What Drugfreecountry does

Drugfreecountry is a privately-held Indian addiction rehabilitation network operating under the brand "Nasha Mukti Kendra" across Punjab and Himachal Pradesh. The company runs 10 physical treatment centers in Shimla (headquarters), Amritsar, Patiala, Bathinda, Ludhiana, Malerkotla, Banur, Mohali, Barnala, and Sangrur, delivering inpatient residential programs (typically 30-90 days), outpatient services, and luxury rehabilitation options to individuals struggling with substance use disorders and their families. Patient acquisition is driven by direct phone inquiries (primary contact +919878045446), content marketing, location-based SEO, and social media presence on Facebook, Instagram, and Pinterest.

The treatment methodology integrates medical detoxification with 24/7 supervision, Cognitive Behavioral Therapy (CBT), 12-step program integration, biofeedback therapy, body-centered psychotherapy, yoga, meditation, and medication-assisted treatment. Each patient receives an individualized treatment plan rather than a standardized protocol, and advanced therapeutic modules such as biofeedback and body-centered psychotherapy are positioned as specialty offerings. The company reports a self-attributed 91.2% success recovery rate and holds government recognition as a B Approved treatment center under Punjab state guidelines, which serves as its primary regulatory credential.

Revenue is generated primarily through fee-for-service residential programs described as "affordable and budget-friendly" with no publicly disclosed pricing, supplemented by outpatient subscription programs and a premium luxury tier. The organization is founder/operator-managed with no disclosed institutional investment, public listing, headcount figures, or audited financials. Distribution is exclusively regional and in-person, with no digital product channels or telehealth delivery evident in the available data.

Name

Drugfreecountry

Legal name

Drugfreecountry

Website

https://drugfreecountry.com

Company type

Private

Operating status

Operating

Short description

Drugfreecountry is a privately-held Indian addiction rehabilitation network operating 10 Nasha Mukti Kendra centers across Punjab and Himachal Pradesh, delivering residential, outpatient, and luxury treatment programs to individuals with substance use disorders.

Ownership category

akta.pro rank

Product category

Addiction Rehabilitation Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420), Psychiatric and Substance Abuse Hospitals (6222)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF), Medication-Assisted Treatment (MAT) & Opioid Treatment Programs (OTPs) (HLAFACAG), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Substance Use Detoxification Centers (Medical Detox) (HLAFACAD), Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD)

Keywords

• Addiction rehabilitation services
• Substance abuse treatment
• De-addiction centers
• Residential recovery programs
• Outpatient therapy services

Headquarters

HQ city

Shimla

HQ country

India

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Residential Addiction Treatment Programs: Fee-for-service residential treatment programs covering detoxification, therapy, accommodation, meals, and aftercare. Programs typically run 30-90 days. Pricing is described as affordable and budget-friendly with clear costs, but specific amounts are not publicly disclosed.
2. Outpatient Treatment Services: Outpatient programs for individuals with less severe addiction or those transitioning from residential care. Includes therapy sessions and recovery activities while patients remain at home.
3. Luxury Rehabilitation Services: Premium accommodation options with high-end private settings and enhanced services for clients seeking additional comfort during treatment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Drugfreecountry operates a network of Nasha Mukti Kendras (addiction rehabilitation centers) that deliver residential (30–90 day) and outpatient de-addiction programs for drug, alcohol, and opioid dependency. Treatment combines medically supervised detoxification, individual and group counseling, family therapy, Cognitive Behavioral Therapy, 12-step integration, and holistic practices such as yoga and meditation, with aftercare and relapse-prevention support. Premier services include biofeedback therapy and body-centered psychotherapy, offered alongside an upgraded luxury rehabilitation tier.

Product overview

Drugfreecountry operates a network of Nasha Mukti Kendras (addiction rehabilitation centers) across India, primarily in Punjab and Himachal Pradesh. The company offers a unified addiction treatment platform combining medical detoxification, individual and group counseling, family therapy, and holistic wellness practices like yoga and meditation. The core offerings include Drug Addiction Treatment, Alcohol Addiction Treatment, Medical Detoxification, Cognitive Behavioral Therapy (CBT), and Aftercare/Relapse Prevention programs. Advanced treatment modules such as Biofeedback Therapy and Body-Centered Psychotherapy are available at select locations. Treatment is delivered across multiple branch facilities in Shimla, Patiala, Ludhiana, Amritsar, Malerkotla, Mohali, Bathinda, Banur, Barnala, and Sangrur, with both inpatient residential and outpatient program options.

Differentiator

Problem solved

Functional benefit

Products and services

• Inpatient Rehabilitation Program Full-time residential treatment program with 24x7 oversight, daily therapy, group sessions, and planned wellness activities for patients with severe addiction intervention needs; programs typically run 30 to 90 days.
• Outpatient Rehabilitation Program Flexible therapy, counseling, and monitoring visits for patients with early-stage addiction or those reentering normal life after inpatient treatment, allowing them to remain at home.
• Luxury Rehabilitation Services Premium-tier rehabilitation with high-end private settings, upgraded amenities, and enhanced comfort services for clients seeking additional privacy and comfort during treatment.
• Alcohol Addiction Treatment Alcohol de-addiction program combining medical therapy, behavioral therapy, and community group activities to help patients recover from alcohol dependency.
• Drug Addiction Treatment Comprehensive substance abuse treatment for heroin, smack, chitta, cannabis, cocaine, and prescription drug addiction, with personalized treatment plans tailored to the addiction type.
• Opioid Treatment Program Specialized program targeting opioid dependency (heroin and prescription opioids) using medical detox, psychological treatment, encouraging activities, and relapse prevention procedures.
• Medical Detoxification Medically supervised detoxification program that safely removes addictive substances from the body while managing withdrawal symptoms, with 24/7 medical supervision.
• Dual Condition Support (Co-occurring Disorders) Integrated treatment for individuals with both addiction and co-occurring mental health disorders (depression, anxiety, PTSD, OCD, bipolar disorder), combining psychological counseling, interpersonal support, medical supervision, and psychiatric care.
• Family Counseling Family-focused counseling and education services designed to heal and rebuild family ties, teaching family members about addiction and effective communication with the patient.
• Aftercare and Relapse Prevention Post-treatment support including periodic follow-up, relapse prevention counseling, peer support group membership, post-discharge counseling, and vocational reintegration assistance.
• 12-Step Recovery Program Spirituality-based recovery principles guiding residents through stages of self-reflection, acceptance, and community building to maintain long-term sobriety.

Quantifiable outcome

• 91.2% success recovery rate
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Punjab State GovernmentcoreOthersGovernment recognized and B Approved treatment center according to state guidelines of Punjab. Operates under government oversight and meets state-mandated standards for addiction treatment facilities. This certification provides legitimacy and trust signal for patients seeking treatment.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cadabams Group: Indian multi-location mental health and de-addiction provider operating residential and outpatient programs across India. Directly comparable to Drugfreecountry on service mix, residential model, and Indian patient base.
• Tulasi Healthcare: Indian chain of de-addiction and psychiatric rehabilitation centers offering inpatient and outpatient substance use treatment. Closely comparable on multi-site Indian rehab operations, therapy modalities, and family-oriented GTM.
• VIMHANS (Vidyasagar Institute of Mental Health and Neuro Sciences): New Delhi-based mental health and de-addiction hospital offering inpatient psychiatric and substance abuse treatment. Comparable as an Indian specialty behavioral health provider with residential programs and dual-diagnosis capability.
• Jagruti Rehab: Indian addiction treatment chain with multiple centers providing residential de-addiction programs, detox, and counseling. Comparable in multi-site Indian footprint, residential model, and direct-to-consumer marketing approach.
• Samarpan Foundation: Indian non-profit and private addiction recovery organization operating residential rehab programs. Directly comparable as an Indian residential addiction treatment provider using 12-step and therapeutic community models.

Broad incumbents

• American Addiction Centers: US-based publicly listed multi-site addiction treatment operator. Comparable as a large-scale multi-location residential rehab chain in the substance use category.
• Priory Group: UK-based specialist behavioral healthcare operator running residential addiction and mental health programs. Comparable as an established multi-site rehab operator with tiered residential offerings and outcome reporting.
• Apollo Hospitals (Psychiatry & De-addiction): India's largest hospital network with inpatient psychiatry and de-addiction programs. Comparable as a broad incumbent offering addiction treatment within a multi-specialty hospital system.
• Fortis Healthcare (Behavioral Health): Large Indian hospital chain whose psychiatry and de-addiction units compete for medically supervised detox and dual-diagnosis patients. Comparable as a broader incumbent offering overlapping addiction services alongside wider medical portfolio.
• Manipal Hospitals (Behavioral Health): Large Indian hospital group with psychiatry and de-addiction services across multiple cities. Comparable as a broad incumbent offering overlapping addiction treatment within a wider hospital portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nashamuktikendrapunjab
• Instagraminstagram.com/nashamuktikendra3
• Pinterestpinterest.com/nashamuktikender429

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drugfreecountry