Forrest and Forrest Dentistry

What Forrest and Forrest Dentistry does

Forrest and Forrest Dentistry is a private, family-owned dental practice founded on November 5, 2001 by husband-and-wife dentists Dr. Brad Forrest and Dr. Stacy Oller Forrest, both graduates of the University of Louisville School of Dentistry. The practice operates from a single office at 14798 Lawyers Road, Suite 100, in Matthews, North Carolina, with a four-day clinical week (Monday through Thursday), serving patients across Matthews, Mint Hill, Indian Trail, and Stallings in the southeastern Charlotte metropolitan area. The team comprises the two practicing dentists plus approximately six support staff — dental assistants, hygienists, and a patient coordinator — providing general, preventive, pediatric (ages 3+), cosmetic, restorative, periodontal, and implant-related dental care. The practice was the first office in Charlotte to receive ACE certification in a soft-tissue management program for periodontal disease, and patient-comfort amenities (chair massage, aromatherapy, warming blankets, sedation, ceiling-mounted TVs with headphones) are positioned as differentiators.

The clinical service line is supported by an array of industry-standard dental technology: CEREC CAD/CAM for same-day crown fabrication, diode laser for soft-tissue procedures, the Identafi 3000 for oral cancer screening, CBCT 3D imaging for implant planning, digital radiography, and intraoral cameras. Service offerings span preventive care, mercury-free composite fillings, root canals, porcelain veneers, Zoom whitening, Invisalign clear aligners, periodontal disease management, oral cancer screening, and dental implant restoration. The technology stack is fully conventional — no AI/ML components, proprietary software, or platform architecture are referenced; clinical workflows follow traditional dentist-and-hygienist models rather than software-mediated care.

Revenue is generated on a fee-for-service basis, with patients paying at the time of service for amounts not covered by insurance; the practice accepts most major dental insurance plans and offers CareCredit financing for higher-ticket procedures. Customer acquisition is driven primarily by word-of-mouth — over 75% of new patients come from existing patient referrals — supplemented by community involvement (Susan G. Komen, GoJenGo, NC Missions of Mercy, Give Kids a Smile, and local school outreach), an active social media presence on Facebook and Instagram, and an SEO-optimized website. The practice is independent, has no parent company, has not raised any outside funding, and operates as a single-location local small business.

Name

Forrest and Forrest Dentistry

Legal name

Forrest and Forrest Dentistry

Website

https://forrestandforrest.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Forrest and Forrest Dentistry is a private family dental practice in Matthews, North Carolina, serving Matthews, Mint Hill, Indian Trail, and Stallings. Founded in 2001 by husband-and-wife dentists, it provides general, pediatric, cosmetic, and restorative dental care using CEREC, laser, and digital imaging technology.

Ownership category

akta.pro rank

Product category

Family Dentistry

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ), Laser Periodontal Therapy (HLABACAJ)

Keywords

• General dentistry services
• Cosmetic dentistry
• Pediatric dentistry
• Dental implant restoration
• Preventive dental care

Headquarters

HQ city

Matthews

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Dental Services Revenue: Fee-for-service dental care including preventive cleanings, restorative procedures, cosmetic dentistry, pediatric services, orthodontics (Invisalign), and dental implants. Practice accepts insurance and offers financing through CareCredit.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Forrest and Forrest Dentistry is a husband-and-wife dental practice in Louisville, Kentucky that delivers comprehensive family-oriented dental care. The practice offers general, cosmetic, pediatric, restorative, and implant dentistry services, supported by in-house technologies such as CEREC CAD/CAM same-day crowns, diode lasers, CBCT 3-D imaging, digital radiography, and Identafi 3000 oral cancer screening. Patients receive preventive, restorative, and aesthetic treatment in a single office with two doctors covering the full spectrum of dental needs.

Product overview

Forrest and Forrest Dentistry is a husband-and-wife family dental practice offering a comprehensive portfolio of dental services for patients of all ages. The practice operates as a unified service offering without a platform-plus-modules architecture. Core services include General and Family Dentistry, Cosmetic Dentistry (featuring porcelain veneers, Zoom Whitening, and laser dentistry), Pediatric Dentistry with child-friendly amenities, a Preventative Program (including Identafi 3000 oral cancer screening and digital X-rays), Dental Implant Restoration, CEREC Same Day Crowns (using CAD/CAM technology), Root Canal Therapy, and Invisalign clear aligner orthodontics. The practice also provides Mercury-Free Teeth Fillings, Nightguards/Snoreguards/Athletic Mouthpieces, Dental Sealants, and Fluoride treatments. All services are delivered using state-of-the-art technology including CEREC CAD/CAM, diode lasers, CBCT 3-D imaging, and digital radiography in a family-friendly environment featuring comfort amenities.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Comprehensive general dental care including diagnosis, treatment planning, and routine oral health services for adult patients seeking a primary family dentist.
• Cosmetic Dentistry Aesthetic dental services focused on improving the appearance of teeth and smiles, including procedures such as Zoom whitening and laser dentistry for adult patients seeking cosmetic improvements.
• Zoom Whitening In-office professional tooth whitening treatment designed to lighten stained or discolored teeth for patients seeking a brighter smile in a single visit.
• Laser Dentistry Diode laser-based dental procedures used to enhance comfort and precision across soft-tissue treatments for patients preferring minimally invasive care.
• Pediatric Dentistry Dental care tailored for infants, children, and adolescents, addressing growth-stage-specific oral health needs and creating a kid-friendly office experience.
• Preventative Dentistry Program Structured preventive care program including oral cancer screening (Identafi 3000), digital X-rays, dental sealants, intraoral camera examination, and custom appliances (nightguards, snoreguards, bleaching trays, athletic mouthpieces) designed to maintain long-term oral health.
• Restorative Care Restorative dental treatments including CEREC same-day crowns, root canal therapy, and mercury-free tooth fillings for patients needing to repair damaged or decayed teeth.
• CEREC Same-Day Crowns CAD/CAM-designed and milled dental crowns produced and placed in a single visit using the CEREC system, eliminating the need for temporary crowns or multiple appointments.
• Root Canal Therapy Endodontic treatment to remove infected or inflamed pulp tissue from inside a tooth, preserving the natural tooth and relieving pain for patients with deep decay or infection.
• Mercury-Free Tooth Fillings Composite, tooth-colored fillings used to restore teeth after decay removal, offered as an alternative to traditional mercury amalgam fillings.
• Dental Implant Restoration Implant-based tooth replacement service, including surgical placement of dental implants and restoration with crowns, designed for patients missing one or more teeth.
• Invisalign Orthodontics Clear-aligner orthodontic treatment for adults and teens seeking to straighten teeth and correct bite issues without traditional metal braces.
• Periodontal Disease Treatment Diagnosis and treatment of gum disease, offered alongside an ACE-certified soft tissue management program for non-surgical periodontal care.
• Conscious Sedation Dentistry Sedation-based dental care provided for patients with dental anxiety or those undergoing longer procedures, enabling treatment in a relaxed state.

Quantifiable outcome

• Over 90% of original tooth strength retained with CEREC crowns vs traditional crown preparation
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

Seven partnerships are on record, tiered minor.

• Susan G. Komen for the CureminorOthersThe office is a proud supporter of Susan G. Komen for the Cure breast cancer research foundation.
• GoJenGo FoundationminorOthersFriends and proud sponsors of GoJenGo Foundation, a local charity supporting families battling cancer.
• Piedmont Breast Cancer WalkminorOthersSponsors of Piedmont Breast Cancer Walk supporting breast cancer awareness and research.
• Core Compassion ProjectminorOthersSupports Core Compassion Project, a local charity assisting families battling cancer.
• NC MOMS (Missions of Mercy)minorOthersDental team volunteers for NC MOMS (Missions of Mercy), providing dental care to those in need.
• Give Kids a Smile ProgramminorOthersPractice holds an in-house dental day for the Give Kids a Smile program providing dental care to children.
• Mint Hill Police Department (Jingle All the Way 5K)minorOthersParticipates in Jingle All the Way 5K event benefiting the Mint Hill Police Department.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/forrestandforrestfamilydentistry
• Instagraminstagram.com/forrest_and_forrest
• Xx.com/forrest_forrest

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forrest and Forrest Dentistry