Supply Logic
Supply Logic is a Singapore-based vertical-SaaS company that builds AI-powered ship supply software (Supply Logic 365) on Microsoft Dynamics 365 Business Central for ship chandlers and marine suppliers, automating RFQ processing, procurement, warehouse management and vessel sales globally.
- Company typePrivate
- Founded-
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Supply Logic does
Supply Logic Pte. Ltd. is a Singapore-headquartered vertical-SaaS company that designs and develops software specifically for the ship supply industry. Its customers are ship chandlers and marine suppliers — businesses that procure, warehouse, and deliver provisions, spares, and consumables to vessels calling at ports. The flagship product, Supply Logic 365, is offered in three tiers (SL 365 LITE for growing businesses, SL 365 ENT for enterprise ship suppliers, and SLM 365 for the mid-market) and is built natively on Microsoft Dynamics 365 Business Central, allowing it to leverage the Microsoft Common Data Model for unified data and interoperability with Office 365 and downstream apps.
The platform embeds an AI/ML engine, robotic process automation, and computer vision to automate the most labor-intensive steps in ship supply: inbound RFQ capture from email, PDF and portals; vendor quote comparison; quotation generation; procurement advisory; inventory and warehouse management including zone/bin visualization and FIFO enforcement; and vessel sales management. Supply Logic has a real-time integration with Singapore's Maritime and Port Authority (MPA) for vessel scheduling and berthing data, and exposes access via a mobile app (Android and iOS), browser, and Office 365. Quantified performance claims include at-least-20x faster RFQ processing versus alternatives, 99% extraction accuracy from day one (versus 20-60% for alternatives), 99% warehouse stock-taking accuracy, and a reported 25% increase in sale-order success rate.
The company monetizes through Software-as-a-Service cloud subscriptions on a pay-as-you-grow basis, on-premise perpetual licensing on multi-year contracts, and optional add-on modules. Distribution is sales-led direct enterprise motion supported by webinar-based demos and inbound demo/contact forms. The customer base disclosed includes approximately a dozen named enterprise ship suppliers across Asia and Europe (Inkoop Group, BIGM, Denjet, Dextrans, Esun, Fuji Trading, Kobe Tonghin, Mobydick, Nordic, RIC Marine, Safety Innovators, San Antonio). Headcount is reported in the 11-50 band, no institutional funding or parent company is disclosed, and the business is privately held.
Supply Logic firmographics
Firmographics- Name
- Supply Logic
- Legal name
- Supply Logic Pte. Ltd.
- Website
- https://supply-logic.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Supply Logic is a Singapore-based vertical-SaaS company that builds AI-powered ship supply software (Supply Logic 365) on Microsoft Dynamics 365 Business Central for ship chandlers and marine suppliers, automating RFQ processing, procurement, warehouse management and vessel sales globally.
- Ownership category
- akta.pro rank
Supply Logic industry classification
Industry- Product category
- Maritime Supply Chain / Ship Supply Software
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Vendor Master Data Management & Onboarding (BPAAAJAB)
- akta.pro secondary industries
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO), IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)
Keywords
Where Supply Logic is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Supply Logic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software as a Service (SaaS) Subscription - Cloud Plan: Pay-as-you-grow subscription model deployed on cloud. Customers pay for the SaaS solution which reduces infrastructure, IT, and management costs. Offers faster RFQ submission (min 50% faster) and accurate RFQ submission via AI & ML. Provides attractive ROI, KPI visibility improvements, and hassle-free implementation. Customers only purchase what they need, allowing better control over IT budget.
- On-Premise Solution Licensing: Customers deploy their own dedicated solution on their own infrastructure. Offers lower total recurring cost compared to cloud. Customer manages their own infrastructure, IT, and solution management. Can share services with existing infrastructure and applications.
- Optional/Addon Modules: Additional optional modules such as Web Warehouse and Reports offered as add-ons to the base Supply Logic 365 Enterprise offering, generating incremental revenue from existing customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Software as Subscription - Cloud Plan |
| One time/ perpetual license | Multi-year contract | Own Premise Solution - On-Premise Deployment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Supply Logic product offering
Product offeringCore offering
Supply Logic designs, develops and sells Supply Logic 365, a vertical Software-as-a-Service suite purpose-built for ship suppliers and ship chandlers, deployed either on Microsoft Azure cloud (subscription) or on-premise (perpetual license) on Microsoft Dynamics 365 Business Central. The suite automates the full RFQ-to-delivery workflow — capturing RFQs from email, PDF, portals and IMPA, using AI/ML and computer vision to extract and validate them, managing quotations, vendor comparison, procurement, multi-location inventory, smart warehouse operations with FIFO pick/put, vessel sales, MPA real-time vessel tracking, and financial management.
Product overview
Supply Logic offers Supply Logic 365, a multi-tiered software suite specifically designed for the Ship Supply Industry. The portfolio consists of three product tiers built on Microsoft Dynamics 365 Business Central: SL 365 LITE (streamlined essentials for growing businesses with manual RFQ processing and vendor comparison), SL 365 ENT (enterprise-grade end-to-end automation with advanced RFQ management, vessel sales, and procurement), and SLM 365 (mid-market modular solution bridging enterprise and lite with tailored automation). A central component is Auto Bot 365, an AI-powered bot for automated RFQ processing. The suite also includes Microsoft BC365 Standard Modules for underlying financial management, CRM, and operational functions. All tiers leverage embedded AI/ML capabilities for process automation, computer vision for document extraction, and predictive analytics for customer behavior analysis. The ecosystem supports Smart Warehouse Management with visualization, inventory control, vendor management, and integrates with MPA for real-time vessel tracking.
Differentiator
Problem solved
Functional benefit
Brands
- Supply Logic 365 Enterprise (SL 365 ENT): Enterprise-Grade Supply Chain Management solution with comprehensive end-to-end supply chain automation, advanced RFQ management, integrated vessel sales, robust procurement tools, and complete financial oversight.
- Supply Logic 365 Lite (SL 365 LITE)
- Supply Logic Management 365 (SLM 365)
- Microsoft Dynamics 365 Business Central (BC365)
Products and services
- Supply Logic 365 Full suite of cloud-based ship supply software solutions specifically designed for the Ship Supply Industry, built on Microsoft Dynamics 365 Business Central with embedded AI/ML engine and seamlessly integrated function modules that automate processes from end to end including supply chain management, order fulfillment, procurement, RFQ processing, smart warehouse, vessel sales, MPA vessel tracking, financial management and CRM. Offered across three tiers — SL 365 LITE (streamlined essentials for growing businesses), SL 365 ENT (enterprise-grade end-to-end automation) and SLM 365 (mid-market modular bridge between LITE and ENT) — available as cloud SaaS subscription or on-premise perpetual deployment.
- Auto Bot 365 Standalone AI-powered automation bot for ship suppliers that automatically grabs RFQs from email, PDF, Excel, Word and supplier portals, translates them into structured data, and posts them into the system to drive AI/ML-powered automated sales process management, creation and validation of quotations. Marketed under its own product domain (autobot365.com).
- Microsoft Dynamics 365 Business Central (BC365) Standard Modules for Ship Supply Microsoft BC365 standard modules resold and configured for ship supply use, including Financial Management, Advanced Financial Management, Artificial Intelligence, Customer Relationship Management, E-Services, Human Resources Management, Project Management, Supply Chain Management and Warehouse Management, providing industry-leading financial management, reporting and operational tools on Microsoft's trusted cloud platform.
Quantifiable outcome
- 25% improvement in sale orders success rate
- +5 more outcomes
Companies that use Supply Logic
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles1 record
Supply Logic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature10 records
Supply Logic partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MicrosoftcoreSupply Logic 365 is built on and integrates with Microsoft Dynamics 365 Business Central (BC365). The solution leverages the Microsoft Common Data Model framework for unified business data and process interoperability. Supply Logic holds a Microsoft Partner designation, indicating certified technical competency in delivering Microsoft-based solutions. The partnership provides the foundational technology platform for all Supply Logic 365 product tiers.
- Maritime and Port Authority of Singapore (MPA)coreSupply Logic 365 integrates in real-time with MPA systems to enable vessel schedule tracking and berthing/anchorage point identification. This integration allows ship suppliers to know where to deliver for vessels in real time based on anchorage and docking points, streamlining the delivery and logistics operations for the ship supply process.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Supply Logic competitors and assessment
Company assessmentDirect peers
- MESPAS: MESPAS provides ERP and procurement software purpose-built for ship suppliers and chandlers, with modules for RFQ, quotation, purchasing, warehouse, and fleet supply. It is the closest direct competitor to Supply Logic 365 in the ship-chandler vertical.
- SERTICA (ShipMan): SERTICA is a maritime procurement, inventory, and maintenance software suite widely used by ship suppliers and vessel operators. It overlaps directly with Supply Logic's RFQ, procurement, and warehouse management capabilities.
- ShipServ: ShipServ operates the leading maritime e-procurement marketplace connecting ship owners and ship suppliers. It is a direct adjacency to Supply Logic's procurement and RFQ automation layer, often evaluated by the same buyers.
- Veson Nautical: Veson Nautical provides maritime operations and commercial software including procurement and voyage management used by ship owners and operators. It is comparable to Supply Logic's workflow automation for maritime buyers and sellers, though more commodity-trade focused.
Broad incumbents
- Wärtsilä: Wärtsilä is a global maritime technology and services provider with increasing software and digital operations offerings. It is comparable as a broad maritime incumbent whose Smart Marine ecosystem overlaps with Supply Logic's broader workflow ambitions.
- ABS Nautical Systems: ABS Nautical Systems provides compliance and fleet management software widely adopted by ship owners. While focused on vessel-side operations rather than ship supply, its installed base represents the buyer side that Supply Logic's customers serve.
- SpecTec (AMOS): SpecTec's AMOS suite covers ship management, maintenance, and procurement for ship owners. It is a broader incumbent in maritime software with overlapping procurement and inventory management capability to Supply Logic 365.
- Kongsberg Maritime: Kongsberg Maritime is a large incumbent supplying vessel operations, fleet management, and digital maritime solutions. It competes broadly with Supply Logic in adjacent maritime software categories and could move downstream into ship supply workflows.
- Ocean Technologies Group (formerly Bass / Tritec): Ocean Technologies Group offers a broad portfolio of maritime software including procurement, crew, and vessel management. It is a larger incumbent that competes broadly with Supply Logic's vessel sales and procurement modules, though not as narrowly focused on ship chandlers.
Others
- IMPA (International Marine Purchasing Association): IMPA is the global industry body for marine purchasing that maintains the IMPA coding standard used in ship supply RFQs. It is thematically related to Supply Logic's IMPA-aware RFQ functionality and influences buyer expectations in this vertical.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Supply Logic social profiles
Digital presenceSupply Logic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supply Logic leadership team
Management profileNumber of profiles
Supply Logic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supply Logic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supply Logic
What does Supply Logic do?
Supply Logic designs, develops and sells Supply Logic 365, a vertical Software-as-a-Service suite purpose-built for ship suppliers and ship chandlers, deployed either on Microsoft Azure cloud (subscription) or on-premise (perpetual license) on Microsoft Dynamics 365 Business Central. The suite automates the full RFQ-to-delivery workflow — capturing RFQs from email, PDF, portals and IMPA, using AI/ML and computer vision to extract and validate them, managing quotations, vendor comparison, procurement, multi-location inventory, smart warehouse operations with FIFO pick/put, vessel sales, MPA real-time vessel tracking, and financial management.
Is Supply Logic a public or private company?
Supply Logic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Supply Logic founded?
Supply Logic was founded in -1. It employs 11 to 50 people.
Where is Supply Logic based?
Supply Logic is headquartered in Singapore, Singapore, in the Asia region.
How does Supply Logic make money?
Three revenue lines are on record. Software as a Service (SaaS) Subscription - Cloud Plan is the primary driver. The others are on-Premise Solution Licensing and optional/Addon Modules.
Who are Supply Logic's main competitors?
Direct peers on record are MESPAS, SERTICA (ShipMan), ShipServ and Veson Nautical. Broad incumbents are Wärtsilä, ABS Nautical Systems, SpecTec (AMOS), Kongsberg Maritime and Ocean Technologies Group (formerly Bass / Tritec). IMPA (International Marine Purchasing Association) is listed as an others.
Does Supply Logic have an API?
No public API is recorded for Supply Logic.
What industry is Supply Logic in?
Supply Logic's product category is Maritime Supply Chain / Ship Supply Software. Its primary akta.pro industry code is BPAAAJAB, Vendor Master Data Management & Onboarding, with a secondary code of BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization. Its NAICS code is 5132 and its SIC code is 7372.