KoKoRo Company

What KoKoRo Company does

KoKoRo Company (株式会社ココロカンパニー) is a privately held Japanese corporation headquartered in Shibuya, Tokyo, established in November 1999 by Representative Director Hikaru Mizuno (水野 光). It operates a small 8-person team (including part-time staff) with registered capital of 10 million yen. The company's core business is public relations and advertising agency services, differentiating itself from conventional self-promotional advertising by helping clients secure objective coverage in mass media outlets (magazines, newspapers, and web) as a third-party endorsement to build public credibility and resonance. Its service portfolio spans advertising placement, promotional material production (catalogs, posters, flyers, package design, logo design, web design), and book publishing/editing.

The firm serves primarily SMB clients across four vertical segments: beauty and wellness (estheticians, cosmetics retailers), health products (supplements and health equipment sellers), food and beverage distributors, and miscellaneous goods retailers. It also performs subcontracting work for other advertising agencies. In addition to the agency business, KoKoRo operates a goods sales department with two DTC e-commerce sub-brands — Dragon Life (ドラード・ライフ) for health and lifestyle products and Etsuki Gyoza (江月水餃子) for dumplings — providing direct-to-consumer sales channels via dedicated storefronts (dl.cx and ko-getsu.shop-pro.jp).

The business model combines project-based advertising agency commissions with hardware/product sales revenue streams, all priced on a custom per-project basis with no publicly disclosed rates. The company is bootstrapped with no external funding rounds, no subsidiaries, and no patents or trademarks. Geographic operations are confined to Tokyo, Japan, with no stated international ambitions. There is no technology platform or proprietary AI component; the company's competitive position rests on founder relationships with Japanese mass media outlets and over two decades of accumulated PR experience.

Name

KoKoRo Company

Legal name

株式会社ココロカンパニー

Website

https://kokoro.cx

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

KoKoRo Company is a small privately held Japanese PR and advertising agency founded in 1999, helping SMB clients in beauty, health, food, and retail secure third-party mass media coverage, while also operating DTC e-commerce sub-brands for health goods and dumplings.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Advertising agency services
• Public relations services
• Promotional materials production
• Web design services
• Brand planning

Headquarters

HQ city

Akasaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Advertising Agency Services: Commission-based advertising agency services including magazine, newspaper, and web advertising placement, as well as promotional materials production.
2. Product Sales - Health/Lifestyle Goods: Sale of health and lifestyle-related products under the Droad Life brand, including planning and sales of miscellaneous goods.
3. Product Sales - Food Products: Sale of food products including planning and sales of gyozan (江月水餃子), distributed through dedicated e-commerce platform.
4. Publishing Services: Book publishing and editing services as part of advertising and promotional materials production.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

KoKoRo Company is a Japanese advertising agency and PR services provider that helps client companies secure third-party mass media coverage to build public credibility, offering magazine, newspaper, and web advertising placement, promotional materials production, book publishing and editing, and web design. The company also operates a goods sales division with sub-brands Droad Life (health and lifestyle products) and Etsuki Gyoza (food/dumplings) distributed through dedicated e-commerce storefronts. Its primary business model is B2B advertising and PR services for SMBs in the beauty, cosmetics, health, and food sectors.

Product overview

KoKoRo Company (株式会社ココロカンパニー) is a traditional advertising agency and PR services company offering two main business divisions: an advertising agency business handling magazine, newspaper, and web advertising, promotional materials, and book publishing/editing; and a goods sales department featuring sub-brands Drord Life (health/lifestyle goods) and Egatsu Suigyoza (food products/dumplings). The company also provides comprehensive planning and production services for print and digital materials.

Differentiator

Problem solved

Functional benefit

Brands

• ドラード・ライフ (Dragon Life): Health and lifestyle-related goods planning and sales, operated under the product sales division of KoKoRo Company.
• 江月水餃子 (Etsuki Gyoza)

Products and services

• Advertising Agency Services (広告代理事業) Advertising agency services including magazine, newspaper, and web advertising placement, promotional material production, and book publishing/editing, primarily serving SMB clients in beauty, health, cosmetics, and food industries.
• Planning and Production Services (企画・制作サービス) Planning and production services for magazine advertising, catalogs, posters, flyers, package design, logo design, and web design, delivered to corporate clients.
• Droad Life (ドラード・ライフ) Health and Lifestyle Products Health and lifestyle goods planning and sales sub-brand under KoKoRo Company's goods sales division, distributed through the Droad Life e-commerce storefront at dl.cx for individual consumers.
• Etsuki Gyoza (江月水餃子) Food Products Food planning and sales sub-brand specializing in dumplings (gyoza) under KoKoRo Company's goods sales division, distributed through the dedicated e-commerce storefront at ko-getsu.shop-pro.jp for individual consumers.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Vector Inc. Japanese PR-focused holding company providing public relations, communications, and earned-media services to consumer brands. Closest direct comparable as a Japan-native PR specialist serving similar consumer verticals and offering integrated PR + product communications.
• Sun-Ad Group: Mid-size Japanese advertising agency offering integrated ad planning, creative production, and media placement. Comparable as a domestic Japan ad agency serving consumer brands with a similar production-oriented service mix.
• Kyodo Public Relations: Established Japanese PR firm offering media relations, corporate communications, and consumer PR services. Directly comparable on service model (PR-led, mass-media focused) and Japan-domiciled SMB-to-mid-cap client base.

Broad incumbents

• Hakuhodo: One of Japan's two largest advertising agencies offering full-service creative, media, PR, and digital services. Comparable on service category and target market but vastly larger scale and broader portfolio than KoKoRo's niche focus.
• Edelman Japan: Global PR firm's Japan office providing earned media, corporate communications, and consumer PR services. Comparable on PR-led service model and Japan consumer-brand client base, but operates as part of a global network rather than a domestic Japanese specialist.
• Dentsu: Japan's largest advertising agency and global advertising group. Overlaps with KoKoRo on advertising and PR services for consumer brands but operates at global scale with a full-service offering far beyond a small Tokyo shop's capabilities.
• Asatsu-DK (ADK): Third-largest Japanese advertising agency offering creative, media, and integrated marketing services. Comparable on industry and client overlap (consumer brands in Japan) but substantially larger scale and broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KoKoRo Company