Greetings from Germany

What Greetings from Germany does

Greetings from Germany operates as Garnett & Company, a privately held German souvenir e-commerce business selling German- and Bavarian-themed merchandise through a Shopify-based DTC storefront and an emerging B2B dealer program. The product portfolio spans eight categories — enamel keychains, acrylic magnets, stationery, kitchen items, bags and accessories, scented candles, stickers, and Advent calendars — with proprietary design motifs (Dirndl Girl, Campervan, Eagle, German map, Classic Convertible) functioning as the brand's primary differentiator. Individual SKUs are priced at $9–$18 USD with no minimum order, targeting tourists, gift buyers, and German-culture enthusiasts rather than bulk wholesale buyers.

The underlying technology is a standard Shopify storefront extended with multi-currency (10+ currencies including USD, EUR, GBP, JPY, KRW, CHF) and multi-language (English/German) localization, enabling direct shipping to 30+ countries across Europe, North America, Asia Pacific, and the Middle East. A separate 'Händlerbereich' dealer registration page opens a wholesale channel alongside the consumer storefront, though no contracted distributor relationships are disclosed. The company appears to be bootstrapped and founder-operated (Oliver Schönmehl is listed as founder), with no disclosed funding, M&A activity, leadership changes, or institutional ownership signals in the source data. Revenue, headcount, and unit volumes are not disclosed.

Name

Greetings from Germany

Legal name

Garnett & Company

Website

https://greetingsfromgermany.com

Company type

Private

Operating status

Operating

Short description

Garnett & Company (Greetings from Germany) is a German DTC e-commerce retailer selling German and Bavarian-themed souvenirs — keychains, magnets, bags, candles, and Advent calendars — to international tourists and gift buyers via a Shopify storefront, with an emerging B2B dealer program.

Ownership category

akta.pro rank

Product category

Souvenirs and Gift Merchandise

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Miscellaneous Retail (5900), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Tourist Souvenir & Destination Gift Shops (CRALAJAA)

akta.pro secondary industries

Home Fragrance, Candles & Small Giftables Retail (CRALAJAN), Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)

Keywords

• German souvenir products
• Enamel keychains
• Acrylic magnets
• Scented candles
• Advent calendars

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: The company generates revenue through direct-to-consumer e-commerce sales of branded souvenir products including enamel keychains, acrylic magnets, stationery, bags, accessories, scented candles, and Advent calendars. All products appear to be sold at fixed unit prices with no minimum order requirement, suggesting a transactional one-time purchase model rather than subscription-based.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Greetings from Germany (Garnett & Company) designs and retails German and Bavarian-themed souvenir merchandise — enamel keychains, acrylic magnets, stationery, kitchen items, bags and accessories, scented candles, stickers, and Advent calendars — through a single Shopify-based online storefront with multi-currency and English/German localization. The company sells to individual consumers and to registered retail dealers, with no minimum order quantity and global shipping to 30+ countries.

Product overview

Garnett & Company operates an e-commerce retail platform selling souvenir and gift products, primarily featuring German and Bavarian-themed merchandise. The product portfolio comprises eight main categories: Enamel Keychains, Acrylic Magnets, Stationery, Around the Kitchen, Bags & Accessories, Scented Candles, Sticker & Co., and Advent Calendars. Best-selling items include campervan-themed keychains and magnets, map-themed bags, and traditional dirndl girl designs. The company sells exclusively to dealers/retail partners through a wholesale registration system and offers products without minimum order requirements, targeting the souvenir and gift retail market.

Differentiator

Problem solved

Functional benefit

Products and services

• Enamel Keychains Enamel keychains featuring German cultural motifs such as Dirndl Girl, Campervan, and map designs, sold as souvenirs and gift items for individual buyers and dealers.
• Acrylic Magnets Acrylic magnets featuring destination-themed designs including Campervan, Dirndl Girl, Eagle, and Classic Convertible, sold as souvenirs and decorative items.
• Stationery Stationery products offered as part of the souvenir and gift product line for individual buyers and dealers.
• Around the Kitchen Kitchen-themed souvenir and gift products offered as part of the broader souvenir merchandise catalogue.
• Bags & Accessories Bags and accessories including cotton bags and jute bags featuring map designs, sold as souvenirs and gift items.
• Scented Candles Scented candles offered as part of the souvenir and gift product range for individual buyers and dealers.
• Sticker & Co. Stickers and related adhesive products sold as souvenirs and collectibles.
• Advent Calendars Advent calendar products offered as seasonal souvenirs and gifts.
• Dealer / Retail Partner Program (Händlerbereich) Dealer/retail partner registration program providing wholesale access to the German-themed souvenir catalogue for resellers, with no minimum order requirement.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Etsy: Global online marketplace for handmade, vintage, and unique goods, hosting thousands of individual sellers offering German-themed postcards, magnets, candles, and stationery. Functions as both a competing destination for buyers of themed souvenirs and a potential alternative distribution channel for Garnett & Company's designs.
• Steiff: Heritage German plush and gift brand with a strong souvenir/gift channel presence in tourist locations and a global e-commerce site. Comparable as a culturally iconic German-made gift brand with multi-channel distribution, though operating at much larger scale and in a different category.

Regional players

• Not On The High Street: UK-based curated marketplace for distinctive gifts and homeware from small brands and designers, with stationery, candles, and themed gift items in its catalogue. Comparable as a curated destination for themed and gift purchases, but UK-focused and serving as a multi-brand marketplace rather than a single-themed retailer.
• Firebox: UK-based online gift and novelty retailer selling quirky, themed, and souvenir-style products to international customers. Comparable as an e-commerce-first gift and novelty merchant with international shipping, though broader in theme and based in the UK rather than Germany.
• Uncommon Goods: US-based curated online gift retailer offering unique, themed, and artisan products including candles, stationery, and decorative items. Comparable in product mix and gift-occasion merchandising, but operating primarily in the North American market with a much broader category footprint.

Direct peers

• Rödter: German family-run wholesaler and manufacturer of traditional souvenir products (magnets, keychains, ornaments) supplying tourist retailers across Europe. Comparable as a B2B supplier of German-themed souvenir merchandise with overlapping product categories (magnets, keychains, decorative items).
• Käthe Wohlfahrt: Germany's most iconic Christmas and souvenir retailer, operating both flagship stores in tourist hubs (Rothenburg ob der Tauber) and a global e-commerce site selling ornaments, advent calendars, and German-themed gifts. Highly comparable as a German-themed destination gift and souvenir brand with overlapping categories (Advent calendars, decorative gift items) and a similar dual retail/wholesale orientation.
• Räder Design: German design-led gift and homeware brand selling poetic, themed everyday products (candles, stationery, ceramics) via its own online store and B2B partners. Comparable in category overlap (scented candles, stationery, gift items) and in combining consumer e-commerce with a B2B dealer/wholesale channel.
• Reisenthel: German lifestyle accessories brand best known for patterned shopping bags, baskets, and travel accessories sold globally online and through retail partners. Comparable on the bags & accessories category, the DTC-plus-wholesale model, and the international shipping footprint across 30+ markets.
• Nostalgic-Art: German manufacturer and retailer of retro/vintage-style tin signs, magnets, and decorative items featuring cultural and regional motifs. Closely comparable product mix (themed magnets, decorative gifts) and German brand identity aimed at the souvenir and home décor gift market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/greetingsDE
• Facebookfacebook.com/stonehillmediade

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greetings from Germany