Bell & Bell

What Bell & Bell does

Bell & Bell, PLLC is a privately held professional services firm headquartered in Puyallup, Washington, providing bookkeeping, payroll, corporate tax, and business advisory services to small and medium-sized businesses. The firm traces its origins to Bell Enterprises, founded by Donald Bell, CPA in the 1980s; it expanded through a partnership with Cleveland Futch, CPA as Bell & Futch in the 2000s, was renamed Bell & Bell in the 2010s when Jeffrey Bell, CPA joined as Partner, and broadened into Sequim via a strategic partnership with Sequim Tax Services in the 2020s. The firm operates from two Washington State offices (Puyallup and Sequim) with a 12-person team of CPAs, an enrolled agent, payroll specialists, staff accountants, and administrative staff, and targets SMBs across Washington State — including Seattle, Tacoma, Spokane, Sequim, and Puyallup — as well as U.S.-based clients in home services, real estate, food and beverage, e-commerce, and online services.

The firm's core service suite comprises four integrated offerings: Bookkeeping (transaction recording, categorization, and reconciliation), Payroll (wage calculations, direct deposit, tax withholdings, and payroll tax filings), Corporate Tax (preparation and strategic planning for C-corps, S-corps, LLCs, partnerships, sole proprietorships, and non-profits), and Business Advisory (planning, debt management, M&A support, and cash flow management). Underlying technology consists of third-party platforms rather than proprietary systems: Karbon for practice management, Execupay for payroll, Intuit QuickBooks for bookkeeping, and client-facing integrations with Amazon Business, Square, PayPal, Shopify, Service Titan, Etsy, and Expensify to support e-commerce and field-service SMB workflows. No AI/ML capabilities, proprietary models, or patents are disclosed.

The business model is sales-led and consultation-based: prospective clients book a consultation through the website, receive a tailored service recommendation, and are billed monthly under customized, quote-based pricing that varies by service complexity. Revenue is generated from subscription-recurring bookkeeping and payroll engagements and project/professional-services fees for corporate tax and business advisory. Go-to-market relies on organic content marketing via the firm's Insights/Blog channel and direct consultation requests; the firm has no funding rounds, no institutional investors, and remains founder-owned under the Bell & Bell, PLLC legal entity in Washington State.

Name

Bell & Bell

Legal name

Bell & Bell, PLLC

Website

https://bellscpa.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Bell & Bell, PLLC is a privately held Washington State CPA firm providing bookkeeping, payroll, corporate tax, and business advisory services to small and medium-sized businesses across the U.S., with offices in Puyallup and Sequim.

Ownership category

akta.pro rank

Product category

Accounting Services

NAICS

Professional, Scientific, and Technical Services (541)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

Keywords

• Accounting services
• Bookkeeping services
• Corporate tax preparation
• Payroll processing
• Business advisory services

Headquarters

HQ city

Puyallup

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bookkeeping Services: Ongoing bookkeeping services including financial record organization, transaction recording, account reconciliation, and financial reporting.
2. Payroll Services: Full-service payroll processing including wage calculations, direct deposit processing, tax withholdings, and payroll tax filings.
3. Corporate Tax Services: Tax preparation and filing services for various business structures including C-Corporations, S-Corporations, LLCs, Partnerships, Sole Proprietorships, and Non-Profit Organizations, with strategic tax planning.
4. Business Advisory Services: Strategic advisory services including business planning, debt management, M&A support, cash flow management, and financial trajectory planning.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bell & Bell, PLLC is a professional accounting firm providing four integrated services for small to medium-sized businesses: ongoing bookkeeping, full-service payroll processing, corporate tax preparation and planning (covering C-Corps, S-Corps, LLCs, Partnerships, Sole Proprietorships, and Non-Profits), and strategic business advisory (including M&A support, debt management, and cash flow planning). Services are delivered by an in-house team of CPAs, an Enrolled Agent, staff accountants, and payroll specialists across two Washington State offices.

Product overview

Bell & Bell, PLLC is a professional services firm offering a unified suite of four integrated accounting and business services: Bookkeeping (financial record-keeping and reporting), Payroll (wage processing and tax compliance), Corporate Tax (tax preparation and strategic planning), and Business Advisory (strategic consulting). The four services work together to provide comprehensive financial management support for small to medium-sized businesses, with bookkeeping providing the foundational financial data that informs payroll processing, tax planning, and strategic advisory recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Bookkeeping Ongoing financial record-keeping service for small to medium-sized businesses, including transaction recording, income/expense categorization, account reconciliation, and financial reporting to support decision-making and operational smoothness.
• Payroll Full-service payroll processing for small to medium-sized businesses, including wage calculations, direct deposit processing, tax withholdings, deductions, and payroll tax filings, delivered using the Execupay platform.
• Corporate Tax Tax preparation and filing services for business entities (C-Corporations, S-Corporations, LLCs, Partnerships, Sole Proprietorships, and Non-Profit Organizations), combined with strategic tax planning to minimize liabilities and maximize savings.
• Business Advisory Strategic consulting service providing personalized business strategies, guidance on expansion, debt management, mergers and acquisitions support, cash flow management, and long-term planning for small to medium-sized businesses.

Named customers6 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

One partnership is on record.

• Sequim Tax ServicescoreStrategic or Co-development Partner · 1 January 2020Strategic partnership formed in 2020s. Sequim Tax Services partnership expanded service capabilities in the Sequim region of Washington State.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Botkeeper: Botkeeper combines AI-driven bookkeeping automation with human accountants for SMBs — an emerging software-first entrant that targets the same recurring bookkeeping engagements that anchor Bell & Bell's revenue.

Direct peers

• Bench: Bench offers monthly bookkeeping, financial statements, and tax filing for SMBs in the U.S. and Canada — directly comparable to Bell & Bell's recurring bookkeeping and tax service lines for small businesses.
• Bookkeeper360: Bookkeeper360 provides cloud-based bookkeeping, payroll, tax, and CFO advisory for SMBs using Xero and QuickBooks — comparable to Bell & Bell's integrated SMB finance stack.
• 1-800Accountant: 1-800Accountant is a virtual CPA firm delivering tax, bookkeeping, payroll, and advisory services to SMBs nationwide — a direct competitor targeting the same client profile as Bell & Bell with a virtual delivery model.
• Pilot: Pilot provides outsourced bookkeeping, accounting, tax, and CFO services for small and growing businesses — a direct competitor to Bell & Bell's core suite of bookkeeping, payroll, tax, and advisory offerings for U.S. SMBs.
• Intuit QuickBooks Live: Intuit's QuickBooks Live pairs small businesses with QuickBooks-certified bookkeepers for monthly bookkeeping and tax prep — a direct competitor that bundles software with human bookkeeping services.

Others

• Karbon: Karbon is the practice-management workflow platform Bell & Bell uses internally; it serves as an ecosystem peer — adjacent enabling technology for SMB accounting firms rather than a direct competitor.

Broad incumbents

• Moss Adams: Moss Adams is one of the largest accounting and consulting firms headquartered in the Pacific Northwest, serving SMBs and mid-market clients across the same regional and vertical footprint as Bell & Bell.
• CliftonLarsonAllen (CLA): CLA is a top-10 U.S. accounting firm delivering tax, audit, advisory and outsourcing services to small and mid-sized businesses — a broad incumbent competing for the same SMB segment in overlapping geographies.
• BDO USA: BDO USA is a national accounting and advisory firm with significant SMB, tax, and outsourced bookkeeping/payroll practices — a broad incumbent with overlapping service lines and U.S. coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bell & Bell