ILUX Europe
Ireland-based specialist e-commerce distributor founded in 2001, reselling Hikvision and Dahua CCTV systems, Electro-Voice and Dynacord professional audio, Spypoint trail cameras, and Ubiquiti networking to residential, agricultural, commercial, and live-events customers across Ireland.
- Company typePrivate
- Founded2001
- HeadquartersCarrick On Shannon, Ireland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What ILUX Europe does
ILUX Europe Ltd is a privately held, Ireland-based specialist distributor of electronic security surveillance and professional audio equipment, founded in 2001 and headquartered in Carrick-on-Shannon, County Leitrim. The company operates a single-country e-commerce storefront (iluxeurope.ie) and serves residential, agricultural, commercial, live-events, and nature/wildlife customer segments. Its catalog centers on Hikvision and Dahua CCTV systems (analog HD, hybrid, and IP cameras and recorders, including AcuSense and ANPR-capable models), Electro-Voice and Dynacord professional audio systems, Spypoint cellular trail cameras, and Ubiquiti wireless networking equipment.
The business model is primarily transactional hardware resale through direct-to-consumer e-commerce, supplemented by paid tiered technical support services (€25/30-min, €45/hr, €80/2-hr) for installation and configuration assistance. A modest recurring-revenue stream comes from Spypoint cellular data subscription plans priced at €5-€15 per month. The company relies on its authorized-distributor relationships with tier-one brands as its principal differentiator and ships within Ireland via DPD with signature-required delivery. No public funding, M&A activity, management disclosures, or headcount figures were identified in the source material, and ownership is described as independent without institutional investment.
ILUX Europe firmographics
Firmographics- Name
- ILUX Europe
- Legal name
- ILUX Europe Ltd
- Website
- https://iluxeurope.ie
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ireland-based specialist e-commerce distributor founded in 2001, reselling Hikvision and Dahua CCTV systems, Electro-Voice and Dynacord professional audio, Spypoint trail cameras, and Ubiquiti networking to residential, agricultural, commercial, and live-events customers across Ireland.
- Ownership category
- akta.pro rank
ILUX Europe industry classification
Industry- Product category
- Security Surveillance Equipment Distribution
- SIC
- Wholesale-Electrical Appliances, Tv & Radio Sets (5064)
- akta.pro primary industry
- Smart Security Cameras & Surveillance Systems Retail (CRAIAMAF)
- akta.pro secondary industries
- Residential CCTV & Door/Perimeter Surveillance Packages (HSAHACAH), CCTV Camera & NVR/DVR System Installation (HSAHACAA)
Keywords
Where ILUX Europe is headquartered
LocationHeadquarters
- HQ city
- Carrick On Shannon
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
ILUX Europe business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Direct sales of CCTV equipment (cameras, DVRs, NVRs), audio equipment (Electro-Voice speakers, Dynacord sound reinforcement), wireless networking (Ubiquiti), nature cameras (Spypoint), and accessories to customers via e-commerce platform.
- Technical Support Services: Paid technical support services offered at hourly or block rates for installation, configuration, and troubleshooting of CCTV and audio equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 30-minute technical support session |
| Unit Pricing | Pay-as-you-go | 1-hour technical support session |
| Unit Pricing | Pay-as-you-go | 2-hour technical support session |
| Subscription | Monthly | Spypoint Basic data plan |
| Subscription | Monthly | Spypoint Standard data plan |
| Subscription | Monthly | Spypoint Premium data plan |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ILUX Europe product offering
Product offeringCore offering
ILUX Europe Ltd distributes and sells CCTV surveillance systems, professional audio equipment, cellular nature cameras, and wireless networking gear through its own e-commerce store. Its portfolio spans Hikvision DVRs, NVRs, HD and IP cameras, Electro-Voice and Dynacord sound reinforcement products, Spypoint LTE trail cameras, and Ubiquiti wireless equipment, sold to Irish residential, agricultural, commercial, and live-event customers. The company also offers paid technical support packages for installation and configuration.
Product overview
ILUX Europe Ltd operates as a specialist distributor of security surveillance and professional audio equipment since 2001. The product portfolio centers on Hikvision CCTV solutions (Turbo HD DVRs, HD/IP cameras, and NVRs), Electro-Voice and Dynacord professional audio systems, SPYPOINT cellular trail cameras, Ubiquiti wireless networking, and supporting accessories. The surveillance lineup includes analog HD, hybrid, and IP-based systems with AI-enabled analytics (AcuSense, ANPR, face detection) spanning cameras, recorders, and mounting accessories. The audio division features portable column array speakers (Evolve 50, Evolve 30M, EVERSE 8) with DSP processing and battery power options. Additional offerings include KVM/USB extension equipment and outdoor lighting solutions. Technical support services are available as paid consultation packages.
Differentiator
Problem solved
Functional benefit
Products and services
- Hikvision Turbo HD DVR Systems
Companies that use ILUX Europe
Customer profileSegments4 records
Ideal customer profiles4 records
ILUX Europe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
ILUX Europe partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- HikvisioncoreAuthorized reseller and distributor of Hikvision CCTV products including Turbo HD DVRs, HD cameras, IP cameras, and NVRs. Hikvision is a leading global manufacturer of video surveillance equipment.
- DahuacoreReseller of Dahua technology products, another major CCTV and security equipment manufacturer.
- DynacordcoreAuthorized distributor of Dynacord Sound Reinforcement products - professional audio equipment for live sound and installed audio applications.
- Electro-VoicecoreAuthorized distributor of Electro-Voice (EV) professional audio products including column array speakers, portable loudspeakers, and subwoofers.
- UbiquitiminorReseller of Ubiquiti wireless networking products for networking and connectivity solutions.
- SpypointminorAuthorized reseller of Spypoint cellular trail cameras for nature monitoring and wildlife observation applications.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
ILUX Europe competitors and assessment
Company assessmentDirect peers
- CIE-Group: UK AV, security, and pro-audio distributor serving residential, commercial, and installer channels. Highly comparable mix of surveillance hardware distribution plus professional audio brands, similar in scope to ILUX but at greater UK scale.
- ESP (Elite Security Products): UK-based distributor of Hikvision, Dahua, and other CCTV/security brands to installers and trade customers. Direct overlap with ILUX's core Hikvision/Dahua distribution business, just at UK scale and via trade channel rather than DTC.
- Polar Audio: UK distributor of installed and pro-audio brands including Electro-Voice and Dynacord. Closely comparable on the pro-audio side of ILUX's product portfolio, serving similar installer and venue customers.
- SSE Audio Group: UK pro-audio distributor and rental/sales company representing Electro-Voice and Dynacord among other brands. Directly comparable to ILUX's Electro-Voice and Dynacord professional audio distribution line.
- ADS Security Group: European security products distributor supplying CCTV, access control, and intruder brands to installers. Directly comparable to ILUX as a multi-brand surveillance distributor with overlapping principal relationships.
Broad incumbents
- ADI Global Distribution: World's largest wholesale distributor of security, AV, and low-voltage products. Comparable surveillance distribution function to ILUX at enterprise scale; sets the floor on availability and pricing that ILUX must navigate.
- Axis Communications: Swedish manufacturer of network video and surveillance equipment. Comparable as a competing supplier/principal in the IP-surveillance category that ILUX distributes, representing the premium alternative to Hikvision/Dahua lines.
- Gear4Music: Large UK-listed online retailer of musical instruments and pro-audio equipment. Comparable DTC e-commerce model to ILUX's audio division but at much larger scale and broader assortment.
- ScanSource: Global broadline distributor of security, AV, and communications solutions to resellers and integrators. Comparable distribution function at vastly larger scale; represents the kind of incumbent ILUX competes against for mindshare and vendor relationships.
- Hanwha Vision: Manufacturer of Wisenet network cameras, DVRs, and video-management software - a competing principal to Hikvision/Dahua whose products ILUX could resell. Relevant as a benchmark for the supplier side of ILUX's surveillance business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ILUX Europe social profiles
Digital presenceILUX Europe financial estimates
Financial estimateRevenue estimate
Valuation estimate
ILUX Europe leadership team
Management profileNumber of profiles
ILUX Europe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ILUX Europe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ILUX Europe
What does ILUX Europe do?
ILUX Europe Ltd distributes and sells CCTV surveillance systems, professional audio equipment, cellular nature cameras, and wireless networking gear through its own e-commerce store. Its portfolio spans Hikvision DVRs, NVRs, HD and IP cameras, Electro-Voice and Dynacord sound reinforcement products, Spypoint LTE trail cameras, and Ubiquiti wireless equipment, sold to Irish residential, agricultural, commercial, and live-event customers. The company also offers paid technical support packages for installation and configuration.
Is ILUX Europe a public or private company?
ILUX Europe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ILUX Europe founded?
ILUX Europe was founded in 2001. It employs 51 to 100 people.
Where is ILUX Europe based?
ILUX Europe is headquartered in Carrick On Shannon, Ireland, in the Europe region.
How does ILUX Europe make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are technical Support Services.
Who are ILUX Europe's main competitors?
Direct peers on record are CIE-Group, ESP (Elite Security Products), Polar Audio, SSE Audio Group and ADS Security Group. Broad incumbents are ADI Global Distribution, Axis Communications, Gear4Music, ScanSource and Hanwha Vision.
Does ILUX Europe have an API?
No public API is recorded for ILUX Europe.
What industry is ILUX Europe in?
ILUX Europe's product category is Security Surveillance Equipment Distribution. Its primary akta.pro industry code is CRAIAMAF, Smart Security Cameras & Surveillance Systems Retail, with a secondary code of HSAHACAH, Residential CCTV & Door/Perimeter Surveillance Packages. Its SIC code is 5064.