Ingham
Ingham is a privately held, 100% Kiwi-owned family-operated automotive dealership group founded in 1968, operating 13 authorised dealerships across New Zealand's North Island representing 15+ global brands, serving individual consumers and fleet customers with vehicle sales, servicing, parts, finance, and insurance.
- Company typePrivate
- Founded1968
- HeadquartersHamilton, New Zealand
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Ingham does
Ingham is a privately held, 100% Kiwi-owned and family-operated automotive dealership group headquartered in Hamilton, New Zealand, founded in 1968. The company operates 13 authorised dealerships across the North Island, covering Auckland, Waikato, Bay of Plenty, Taupo, and Hawke's Bay, and holds franchise rights for 15+ global automotive brands including Hyundai, Mitsubishi, Mercedes-Benz, Isuzu, Nissan, Suzuki, Kia, Renault, Honda, GWM, Omoda, Jaecoo, Ford, and Chery. Ingham serves individual consumer buyers (new, demo, and used vehicles) as well as fleet and business customers, offering an integrated mix of vehicle sales, authorised servicing, genuine parts, finance through UDC Finance and Nissan Future Value, and insurance through Provident, Mercedes-Benz Insurance (Willis NZ), Assurant, and Janssen Insurance. Its inventory exceeds 900 vehicles spanning price points from approximately NZ$14,494 (used Toyota Yaris) to over NZ$100,000 (luxury Mercedes-Benz), with capped-price service plans from NZ$269.
The business model is a multi-brand direct-to-consumer dealership motion: revenue is generated through (i) one-time vehicle sale transactions (new and used), (ii) transaction fees on finance origination and F&I product attach at the point of sale, (iii) recurring workshop services and parts sales across all 13 locations, and (iv) fleet and commercial vehicle programmes. Technology infrastructure consists of an online vehicle search and booking platform at inghamdriven.nz with 900+ listings, a 3CX-powered dealership chat system connecting customers to local sales consultants, and authorised service centres equipped with diagnostic equipment. Distribution is anchored in physical dealership locations supplemented by digital browsing, test-drive booking, and finance application forms; the company also runs brand- and location-specific websites, social media presence on Facebook and Instagram, and major experiential activations such as Fieldays.
Ingham grows organically rather than through M&A or external funding, with no disclosed funding rounds or parent company. Recent strategic activity includes 2026 product launches (GWM Ora 5 EV, Hyundai Palisade, Chery KP31 Diesel PHEV ute), a GWM-led Fieldays 2026 activation co-marketed with the New Zealand Warriors, and a March 2024 transition of Mercedes-Benz insurance provision from AON NZ to Willis New Zealand. The company is led operationally by Dealer Principals at each major site (e.g., Stefan Cooper at Ingham Mitsubishi Te Awamutu, Justin Wooding at Ingham Taupo, Jonathan Martin at Ingham Nissan West Auckland), supported by Sales Managers, F&I Managers, Service Managers, and Parts Managers; no group-level CEO or board composition is disclosed in the source material.
Ingham firmographics
Firmographics- Name
- Ingham
- Legal name
- Ingham Group Services Limited
- Website
- https://inghamdriven.nz
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Ingham is a privately held, 100% Kiwi-owned family-operated automotive dealership group founded in 1968, operating 13 authorised dealerships across New Zealand's North Island representing 15+ global brands, serving individual consumers and fleet customers with vehicle sales, servicing, parts, finance, and insurance.
- Ownership category
- akta.pro rank
Ingham industry classification
Industry- Product category
- Automotive Dealership Services
- NAICS
- Motor Vehicle and Parts Dealers (441), Automotive Parts, Accessories, and Tire Retailers (4413), Tire Dealers (441340), Used Car Dealers (44112)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Tires, wheels & related supplies distribution (CRAOANAD)
- akta.pro secondary industries
- Automotive Parts & Accessories Online Retailers (CRAFADAK), Retail Tire Sales & Installation (Consumer) (TLAKADAA), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)
Keywords
Where Ingham is headquartered
LocationHeadquarters
- HQ city
- Hamilton
- HQ country
- New Zealand
- HQ region
- Oceania
Offices16 records
Markets served
Ingham business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Vehicle Sales: New, demo, and used vehicle sales across 15+ global automotive brands through dealership network. Revenue from vehicle transactions with on-road costs, accessories, and trade-in differentials.
- Finance Products: Partnership-based financing solutions through UDC Finance and Nissan Future Value programs, offering consumer and business vehicle finance with various payment structures.
- Insurance and Warranty: Extended warranty products and insurance partnerships with Provident Insurance, Mercedes-Benz Insurance (Willis NZ, AON NZ), Assurant, and Janssen Insurance for mechanical breakdown, credit, and GAP coverage.
- Service and Parts: Workshop services including scheduled maintenance, WOF inspections, wheel alignments, tyre replacement, and genuine parts sales across all dealership locations.
- Fleet Solutions: Dedicated fleet and business vehicle solutions for commercial customers including fleet management, company car programs, and bulk service agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New vehicles from budget to luxury segments |
| Unit Pricing | Pay-as-you-go | Service pricing with capped price options |
| Unit Pricing | Pay-as-you-go | Special promotional pricing |
| Transaction based/ take rate | Monthly | Finance offers with deferred payments |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Ingham product offering
Product offeringCore offering
Ingham operates a multi-brand automotive dealership group across the North Island of New Zealand, selling new, demo, and used vehicles from 15+ global brands (including Hyundai, Mitsubishi, Mercedes-Benz, Nissan, Kia, Ford, GWM, and Chery). The group complements sales with authorised vehicle servicing, genuine parts and accessories, integrated finance and insurance products through partner providers, extended warranty programs, and dedicated fleet and business vehicle solutions delivered through 13+ physical dealerships and an online vehicle browsing and booking platform.
Product overview
Ingham is a 100% Kiwi-owned automotive dealership group established in 1968, operating 13+ dealerships across the North Island of New Zealand. The company offers a unified dealership platform centred on new and used vehicle sales across 15+ global brands (Hyundai, Mitsubishi, Mercedes-Benz, Isuzu, Nissan, Suzuki, Kia, Renault, Honda, Omoda, Jaecoo, GWM, Ford, Chery), complemented by expert servicing, genuine parts, and integrated finance and insurance solutions. Core offerings include vehicle sales, servicing, parts, finance applications, extended warranties, and fleet solutions — all delivered through a network of dealership locations and online booking tools.
Differentiator
Problem solved
Functional benefit
Products and services
- New Vehicle Sales Sale of new vehicles across 15+ authorised global brands through Ingham's network of dealerships on the North Island of New Zealand, targeted at individual consumers and business buyers.
- Used Vehicle Sales
Quantifiable outcome
- 13 dealerships across North Island covering Auckland, Waikato, Bay of Plenty, Taupo, and Hawke's Bay regions
- +2 more outcomes
Companies that use Ingham
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Ingham technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ingham partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered supporting and core.
- New Zealand WarriorssupportingGWM partnership with New Zealand Warriors leveraged at Fieldays 2026 with GWM Sales Stadium activation, personalised Warriors number plates for first six Fieldays customers, and draw for Warriors Park Up Sideline VIP Experience.
- Automotive Manufacturers (15+ Brands)coreIngham holds authorised dealership status for 15+ global automotive brands including Hyundai, Mitsubishi, Mercedes-Benz, Isuzu, Nissan, Suzuki, Kia, Renault, Honda, Omoda, Jaecoo, GWM, Ford, and Chery, enabling exclusive retail of new vehicles.
- GWM (Great Wall Motors)coreGWM brand partnership for Great Lake Taupo and broader Ingham network, featuring GWM Ora electric vehicles, Haval SUVs, Cannon utes, and Tank off-road vehicles with Fieldays promotions.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Ingham competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Customer concentration
Ingham social profiles
Digital presenceIngham financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ingham leadership team
Management profileNumber of profiles
Profiles10 records
Ingham funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ingham M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ingham
What does Ingham do?
Ingham operates a multi-brand automotive dealership group across the North Island of New Zealand, selling new, demo, and used vehicles from 15+ global brands (including Hyundai, Mitsubishi, Mercedes-Benz, Nissan, Kia, Ford, GWM, and Chery). The group complements sales with authorised vehicle servicing, genuine parts and accessories, integrated finance and insurance products through partner providers, extended warranty programs, and dedicated fleet and business vehicle solutions delivered through 13+ physical dealerships and an online vehicle browsing and booking platform.
Is Ingham a public or private company?
Ingham is a private company. It is classified as family owned and is currently operating.
When was Ingham founded?
Ingham was founded in 1968. It employs 501 to 1,000 people.
Where is Ingham based?
Ingham is headquartered in Hamilton, New Zealand, in the Oceania region.
How does Ingham make money?
Five revenue lines are on record. Vehicle Sales are the primary driver. The others are finance Products, insurance and Warranty, service and Parts and fleet Solutions.
Does Ingham have an API?
No public API is recorded for Ingham.
What industry is Ingham in?
Ingham's product category is Automotive Dealership Services. Its primary akta.pro industry code is CRAOANAD, Tires, wheels & related supplies distribution, with a secondary code of CRAFADAK, Automotive Parts & Accessories Online Retailers. Its NAICS code is 441 and its SIC code is 5500.