Stave & Thief Society
- Company typePrivate
- Founded2014
- HeadquartersLouisville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Stave & Thief Society firmographics
Firmographics- Name
- Stave & Thief Society
- Legal name
- Stave & Thief Society
- Website
- https://staveandthief.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Stave & Thief Society industry classification
Industry- Product category
- Beverage Education & Certification
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Bar & Beverage (Bartending/Mixology/Coffee/Tea) (EDAOAKAH)
- akta.pro secondary industry
- Distilleries (Tasting Rooms) (THAFALAG)
Keywords
Where Stave & Thief Society is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Stave & Thief Society business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- Online Course Sales: One-time purchase of digital certification courses including Associate Bourbon Steward ($75-$95) and Executive Bourbon Steward Online ($495). Lifetime access to course materials and digital handbook upon purchase.
- In-Person Training: Day-long hands-on Executive Bourbon Steward certification courses held at physical locations. Pricing varies by location: Louisville, KY at $595; St. Augustine, FL at $600. Includes breakfast, lunch, handbook, sensory kit, and certification.
- Establishment Membership: Annual membership at $495 that automatically renews, providing 25% discount on course purchases, promotional materials, eligibility to host educational programs, and $100 discount on future Executive enrollments.
- Custom Barrel Program: Week-long experiential program where participants create custom mashbill, distill, barrel, and bottle their own spirit with aging services.
- Merchandise Sales: Branded merchandise including sensory kits ($250), clothing (hoodies $50, polos $40, t-shirts $25), accessories (hat $20, water bottle $20, Glencairn glass $15), and gift certificates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Associate Bourbon Steward Online - Entry-level self-study certification |
| One time/ perpetual license | Pay-as-you-go | Executive Bourbon Steward Online - Self-paced advanced certification |
| Unit Pricing | Pay-as-you-go | Executive Bourbon Steward In-Person - Full-day hands-on training |
| Subscription | Annual | Establishment Membership - Annual business membership |
| Unit Pricing | Pay-as-you-go | Advanced Bourbon Training - Advanced workshop for Executive Stewards |
| Unit Pricing | Pay-as-you-go | Bourbon Steward Sensory Training Kit - 36-piece aroma kit |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Stave & Thief Society product offering
Product offeringCore offering
Stave & Thief Society is a bourbon education and certification organization offering tiered certification programs (Associate and Executive Bourbon Steward), in-person workshops, sensory training kits, and establishment membership for hospitality businesses. Founded in 2014, it is the first bourbon certification program in the industry and the only program recognized by the Kentucky Distillers' Association as its Official Bourbon Education Course.
Product overview
Stave & Thief Society is a bourbon education and certification platform offering tiered programs: entry-level Associate Bourbon Steward (self-study online, $95), advanced Executive Bourbon Steward (available as online self-paced course, $495, or in-person workshop at Moonshine University, $595-600), and premium offerings including Advanced Bourbon Training and Custom Barrel Program. The portfolio includes a 36-piece Bourbon Steward Sensory Training Kit, Establishment Membership for businesses, and branded merchandise. The platform leverages LearnDash course management and WooCommerce for delivery. Founded in 2014, it is the first bourbon certification program recognized by the bourbon industry and the only program recognized by the Kentucky Distillers Association as its Official Bourbon Education Course.
Differentiator
Problem solved
Functional benefit
Products and services
- Associate Bourbon Steward Certification Online entry-level certification course covering bourbon fundamentals, history, production, and tasting; designed for bourbon enthusiasts and hospitality staff seeking foundational credentials.
- Executive Bourbon Steward Certification (Online) Advanced online certification for industry professionals and serious enthusiasts providing in-depth knowledge of bourbon production, sensory analysis, and consumer education techniques.
- Executive Bourbon Steward Certification (In-Person) In-person immersive training held at the Moonshine University Beverage Campus in Louisville, KY, including hands-on sensory exercises, distillery tours, and live instruction from bourbon experts.
- Bourbon Steward Sensory Training Kit A 36-piece sensory training kit used to teach professional tasting techniques, flavor identification, and aroma profiling; bundled with certification courses or sold separately.
- Advanced Bourbon Training Higher-level training program for experienced stewards covering advanced sensory evaluation, rare bourbon tasting, and industry expertise beyond the standard Executive certification.
- Custom Barrel Program A week-long custom barrel experience combining hands-on distillery work with bourbon education, designed for groups seeking a premium immersive learning experience.
- Establishment Membership Annual membership program for bars, restaurants, hotels, and hospitality venues granting access to trained Bourbon Stewards, marketing materials, and recognition within the Stave & Thief network.
- Stave & Thief Merchandise Branded apparel, glassware, and accessories available for purchase to support and promote the Stave & Thief Society brand among certified stewards and enthusiasts.
- Gift Certificates Gift certificates redeemable for certification courses, sensory kits, and merchandise, providing a gifting option for bourbon enthusiasts.
Companies that use Stave & Thief Society
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles1 record
Stave & Thief Society technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Stave & Thief Society partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Kentucky Distillers AssociationcoreThe Kentucky Distillers Association (KDA) officially recognizes Stave & Thief Society as the 'Official Bourbon Education Course' - the only bourbon certification program to receive this designation. This exclusive endorsement provides significant credibility and industry validation.
- Glencairn CrystalminorOfficial Glass Sponsor of Stave & Thief Society. Provides Glencairn tasting glasses for bourbon enthusiasts, available for purchase in the shop at $15 each.
- Moonshine UniversitycoreAffiliated educational institution sharing the same Louisville, KY location at 801 S. 8th Street. Moonshine University staff lead in-person Executive Bourbon Steward courses and the Custom Barrel Program. Stave & Thief Society contact information lists Moonshine University as the parent organization.
- St. Augustine DistillerycorePartner location hosting Executive Bourbon Steward in-person courses in St. Augustine, Florida. Provides classroom facilities and serves as regional training hub for southeastern United States customers. Multiple course dates scheduled throughout 2026.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Stave & Thief Society competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Stave & Thief Society social profiles
Digital presenceStave & Thief Society financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stave & Thief Society leadership team
Management profileNumber of profiles
Stave & Thief Society funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stave & Thief Society M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stave & Thief Society
What does Stave & Thief Society do?
Stave & Thief Society is a bourbon education and certification organization offering tiered certification programs (Associate and Executive Bourbon Steward), in-person workshops, sensory training kits, and establishment membership for hospitality businesses. Founded in 2014, it is the first bourbon certification program in the industry and the only program recognized by the Kentucky Distillers' Association as its Official Bourbon Education Course.
Is Stave & Thief Society a public or private company?
Stave & Thief Society is a private company. It is classified as unknown and is currently operating.
When was Stave & Thief Society founded?
Stave & Thief Society was founded in 2014. It employs 11 to 50 people.
Where is Stave & Thief Society based?
Stave & Thief Society is headquartered in Louisville, United States, in the North America region.
How does Stave & Thief Society make money?
Five revenue lines are on record. Online Course Sales are the primary driver. The others are in-Person Training, establishment Membership, custom Barrel Program and merchandise Sales.
Does Stave & Thief Society have an API?
No public API is recorded for Stave & Thief Society.
What industry is Stave & Thief Society in?
Stave & Thief Society's product category is Beverage Education & Certification. Its primary akta.pro industry code is EDAOAKAH, Bar & Beverage (Bartending/Mixology/Coffee/Tea), with a secondary code of THAFALAG, Distilleries (Tasting Rooms). Its SIC code is 8200.