Soome Maja

What Soome Maja does

Soome Maja OÜ is an Estonian family-owned company that designs, manufactures, and builds custom timber element houses (elementmaja), tracing its origins to the Finnish Omatalo brand founded in 1939 and operating in Estonia since 1994 under the current name since 2021. The company serves individual Estonian homeowners seeking single-family residences, summer houses, and bespoke architect-designed villas, alongside a secondary segment of business clients, with dedicated sales staff for private, mini-house, and business channels.

The core product is the Elementmaja line — a catalog of named timber element house models (e.g., Ööbik, Rohevint, Hiireviu, Ronk, Leevike, Kägu, Luik, Haigur) plus a separate Minimaja line and an Eriprojekt (custom project) service. Manufacturing relies on a proprietary small-element wall system (300–1500 mm elements) using C24 strength-class CE-certified dry timber, Isover RKL Facade insulation boards, and a cold-bridge solution patented in 1991; houses are produced in controlled indoor factory conditions at the Suur-Sõjamäe facility near Tallinn (established 2021) and assembled on-site, achieving A-energy class ratings. The Ööbik custom project in Nõmme won the Aasta Tehasemaja 2024 Parim Eramaja award.

The business model is direct-to-customer with no intermediaries. Houses are sold at three completion stages — must karp (black box), valge karp (white box), and võtmed kätte (turnkey) — with turnkey pricing averaging €2,200–2,500/m² and the broader market range €1,500–3,000/m². Revenue is generated through one-time project sales with fixed-price quotations up to the white-box stage. The company is family-controlled by the Söödor family (founder Raju Söödor, CEO Simo Söödor, estimator Robin Söödor), operates with ~21 staff, holds ISO 9001/14001/45001 and CE certifications, and claims to have built the most single-family homes of any single company in Estonia (1,700+) within the broader group's 30,000+ house track record.

Name

Soome Maja

Legal name

Soome Maja OÜ

Website

https://soomemaja.ee

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Soome Maja OÜ is an Estonian family-owned designer, manufacturer, and builder of custom timber element houses, serving individual homeowners and business clients with prefabricated Nordic-quality homes since 1994.

Ownership category

akta.pro rank

Headquarters

HQ city

Peetri

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wooden Element House Sales (One-time): Revenue is generated through one-time sales of wooden element houses. Customers can purchase at different readiness stages: 'must karp' (black box - exterior finished, interior unfinished), 'valge karp' (white box - plastered and primed), or 'võtmed kätte' (turnkey - fully finished ready-to-move-in). Each house is custom-designed and built. Pricing ranges from 1500-3000 EUR/m² for general market, with turnkey solutions averaging 2200-2500 EUR/m².

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Soome Maja designs, manufactures, and builds prefabricated wooden element houses in Estonia, offering a complete end-to-end service from architectural design through factory production to on-site assembly and turnkey handover. The portfolio includes the Elementmaja series of named house models (e.g., Ööbik, Rohevint, Ronk, Hiireviu), a Minimaja line for compact homes, and a custom Eriprojekt (bespoke architect-designed) service, all delivered with a proprietary small-element wall system achieving A-energy class ratings.

Product overview

Soome Maja is an elementmaja (timber element house) designer, manufacturer, and builder offering a complete end-to-end service from project design through final construction. The core product is the Elementmaja series — a portfolio of named timber element house models (e.g., Ööbik, Rohevint, Kägu, Leevike, Ronk, Hiireviu, Kormoran, Teder, Metsis, Rukkirääk, Haigur, Luik, Rästas, Linavästrik, Lõoke, Metsvint, Pistrik, Rähn, Punarind, Suitsupääsuke, Jäälind, Tihane, Kuldnokk, Sinirind, Pääsuke, Hani) — each available in multiple size variants and fully customizable in floor plan and finish level. Alongside the standard series, the company offers a separate Minimaja product line for compact-format homes, and an Eriprojekt (custom project) service for architect-designed bespoke homes. All products are delivered at one of three completion stages: must karp (black box — exterior finished, technical work done, interior unfinished), valge karp (white box — additionally plastered and primed), or võtmed kätte (turnkey — fully finished and move-in ready). Production was historically based in Finland but expanded to Estonia in 2021. The company operates exclusively in Estonia and the broader Baltic/Nordic region.

Differentiator

Problem solved

Functional benefit

Products and services

• Elementmaja (Timber Element House Series) The flagship product line — a portfolio of named prefabricated timber element house models (e.g., Ööbik, Rohevint, Ronk, Kagu, Leevike, Hiireviu, Kormoran, Teder, Metsis, Rukkirääk, Haigur, Luik, Rästas, Linavästrik, Lõoke, Metsvint, Pistrik, Rähn, Punarind, Suitsupääsuke, Jäälind, Tihane, Kuldnokk, Sinirind, Pääsuke, Hani) each available in multiple size variants and fully customizable in floor plan, size, and finish level. Designed for individual families and homeowners in Estonia seeking energy-efficient custom homes built to Nordic standards, achieving A-energy class ratings.
• Minimaja (Mini House Line)

Quantifiable outcome

• A-energy class thermal efficiency for all houses, significantly reducing heating costs compared to modular houses
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Martinsons: Swedish wood product and prefabricated building manufacturer producing engineered timber components, glulam, and modular houses. Direct peer in Nordic timber prefab construction with comparable material technology and CLT/engineered wood expertise.
• Honka (Honkarakenne): Finnish manufacturer of log and timber-frame houses with decades of heritage in Nordic prefabricated construction. Direct peer in wooden prefab single-family homes, with comparable A-class energy efficiency offerings and Nordic brand positioning.
• Omatalo: Finnish element house manufacturer and historical parent brand of Soome Maja, with production in Sonkajärvi. Direct peer in Nordic timber element house construction with overlapping technology (small-element wall systems) and family of heritage.
• Kodumaja: Estonian modular home manufacturer producing wooden and timber-frame prefabricated houses, including single-family homes, apartments, and hotels. Closest direct peer to Soome Maja in product category, target customer (Estonian families), and Baltic/Nordic delivery model.
• Lappli: Finnish log and timber-frame house manufacturer offering custom and standard prefab homes for Nordic and export markets. Direct peer in the wooden prefab segment with overlapping target customers and energy-efficient construction focus.
• Matek: Estonian modular construction company producing prefabricated timber-frame buildings, including single-family homes. Direct peer in the Estonian prefab housing market with comparable building technology and customer base.
• Tartu Maja: Estonian prefabricated modular home builder based in Tartu, producing single-family houses and apartment buildings. Direct peer serving overlapping Estonian customers with factory-built timber construction.

Regional players

• Icab (Prefabrykat): Swedish prefabricated timber housing manufacturer serving Nordic and export markets. Comparable in prefab technology and energy-efficient construction, though primarily focused on the Swedish market rather than the Baltics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/soomemaja
• LinkedInlinkedin.com/company/soome-maja

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soome Maja