What Papiliorama does

Papiliorama is a specialized zoological facility located in Kerzers, Switzerland, that focuses specifically on the husbandry and public display of butterflies and moths (Lepidoptera). Founded in 1988, the operation is distinctly themed rather than a general-purpose zoo, concentrating its mission on a narrow taxonomic niche that combines conservation, public education, and experiential tourism. The facility is site-bound, relying on a physical venue to deliver its core offering of live butterfly and moth exhibitions.

The company operates as a for-profit private entity with a small workforce of 1-10 employees, indicating a lean operating model centered on the single Kerzers site. The business model is consistent with that of a specialty zoo or attraction: revenue is most likely generated through ticketed admissions, on-site educational programs, and ancillary retail (e.g., gift shop or merchandise), though no explicit revenue model or pricing details are disclosed in the available data. No digital products, mobile applications, or technology platforms are documented.

Customer-facing surface is limited to the physical venue and the company's website (http://www.papiliorama.ch/), with no documented customer segments beyond general visitors and no enterprise or B2B relationships described. There are no recorded funding rounds, investors, partnerships, acquisitions, leadership changes, or product launches in the source data, and supplementary enrichment returns were limited to a non-informative loader page on the corporate site. The available evidence supports a stable, niche tourism-and-education operation rather than a high-growth venture.

Name

Papiliorama

Website

https://papiliorama.ch

Company type

Private

Founded year

1988

Headcount range

1–10 employees

Short description

Papiliorama is a specialized butterfly and moth zoo in Kerzers, Switzerland, founded in 1988, serving visitors and educational audiences through live Lepidoptera exhibits and conservation-focused programming at its single physical site.

Ownership category

akta.pro rank

Product category

Specialty Zoo & Wildlife Attractions

NAICS

Zoos and Botanical Gardens (71213), Zoos and Botanical Gardens (712130)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)

akta.pro secondary industry

Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE)

Keywords

• Butterfly zoo
• Lepidoptera exhibit
• Specialty zoo
• Insect conservation
• Wildlife attraction

Headquarters

HQ city

Kerzers

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure

Core offering

Papiliorama is a specialty zoo in Kerzers, Switzerland, dedicated to the rearing, care, and public exhibition of butterflies and moths. The facility houses live tropical and native Lepidoptera in controlled indoor environments and offers visitors a walk-through zoological experience focused on insect biodiversity. It operates as a single-site, for-profit visitor attraction founded in 1988.

Differentiator

Problem solved

Functional benefit

Products and services

• Butterfly and Moth Zoo Exhibition

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Chester Zoo: One of the UK's largest and most established zoos; relevant as a benchmark for large-scale, conservation-led zoo operations that compete indirectly for European family and education spend.
• Natural History Museum (London): Major UK natural history institution with live and preserved invertebrate exhibits; a broader incumbent in the educational wildlife-attractions space that competes for European school-trip and tourism audiences.

Direct peers

• Tropical Butterfly House: UK-based butterfly and wildlife attraction in Sheffield; comparable in scale, theme, and family/school audience to Papiliorama.
• Sophia M. Sachs Butterfly House: St. Louis-area tropical butterfly conservatory operated in partnership with the Missouri Botanical Garden; directly comparable live-butterfly attraction serving families and school groups.
• Key West Butterfly & Nature Conservatory: Glass-enclosed tropical butterfly conservatory in Key West, Florida; a ticketed, butterfly-only attraction with similar visitor economics to Papiliorama.
• Insectarium de Montréal: Montréal museum dedicated to insects; close taxonomic and experiential neighbour to Papiliorama's butterfly focus, even if its scope is broader within entomology.
• Butterfly Pavilion: Colorado-based invertebrate-focused zoo and butterfly conservatory; the closest direct analogue to Papiliorama in combining a live butterfly exhibit with an educational, ticket-driven visitor experience.

Regional players

• Zoo Zürich: Major Swiss zoo located in Zürich; a direct regional competitor for Swiss family visitors and tourism dollars, although far larger and broader in scope than Papiliorama.
• Vivarium de Lausanne: Swiss animal park in Lausanne focused on small species; a regional alternative for families seeking a focused, non-traditional zoo experience.
• Zoo Basel: Historic Swiss zoo in Basel; competes with Papiliorama for the same Swiss visitor base and education/school programming opportunities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/212089592229615
• LinkedInlinkedin.com/company/stiftung-papiliorama

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Papiliorama