What Wide Range Transportation Group does

Wide Range Transportation Group (legal entity: Wide Range Transportation Services Inc.) is a privately held Canadian transportation and logistics company headquartered at 689 South Service Road, Grimsby, Ontario. The company operates four coordinated divisions—Logistics Management, Warehouse & Distribution, Brokerage Services, and Truck Fleet—serving businesses currently operating in or entering the North American (primarily Canada-US cross-border) market. Its client base includes enterprise customers across manufacturing, chemicals, electronics, packaging, automotive, beverages, and appliances, with named logos such as Samsung Canada, Pepsi Canada, Kohler, Arvin Meritor, Amcor, Celanese, and Mabe Canada. The Brokerage Division has operated since 1988, the four-division group structure dates to approximately 2006, and the company celebrated its 30th anniversary in 2024.

The company's product portfolio spans transportation cost-reduction consulting, a proprietary Transportation Data Management program with invoice-level benchmarking, custom software solutions aligned to client fiscal calendars and SKUs, a 40,000 sq ft C-TPAT certified warehouse with hourly inventory updates and 24/7 internet visibility, asset-based trucking via an internally certified fleet (FAST, PIP, C-TPAT, CSA, Customs Bonded), and a freight brokerage operation staffed by 13 dispatchers, 2 tracers, and a dispatch manager. International shipping services extend the offering across ocean, air, rail, and truck modes with routing, customs clearance, and consolidation. All software is developed and maintained in-house and delivered via an internet-based portal with event-driven email notifications; no public API is documented.

Wide Range generates revenue through a mix of professional services (logistics consulting and data management), managed services (warehousing and distribution), and transaction-fee streams (asset-based trucking, brokerage, and international shipping). Pricing is quote-based and not publicly disclosed, with multi-year contracts indicated for enterprise clients. The go-to-market is sales-led, relying on direct phone contact (1-800-265-1975, 905-643-5100), web inquiry forms, and a testimonial-driven website, with no documented digital advertising or content marketing. No funding rounds, acquisitions, or ownership changes are disclosed in the source material.

Name

Wide Range Transportation Group

Legal name

Wide Range Transportation Services Inc.

Website

https://widerange.ca

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Wide Range Transportation Group is a privately held Canadian logistics company in Grimsby, Ontario, operating four integrated divisions—logistics management, warehousing, brokerage, and asset-based trucking—serving enterprise customers across North America with cross-border capabilities.

Ownership category

akta.pro rank

Product category

Logistics Services

NAICS

Freight Transportation Arrangement (4885), General Freight Trucking, Long-Distance (48412)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210), Public Warehousing & Storage (4220), Trucking (No Local) (4213)

akta.pro primary industry

Specialized Equipment Transport (Flatbed, Step-Deck, Lowboy, Car Carrier) (TLAIAMAH)

akta.pro secondary industry

Automotive & Industrial Parts Transload (TLALAFAE)

Keywords

• Freight brokerage services
• Warehousing and distribution
• Cross-border logistics
• Trucking fleet services
• Transportation data management

Headquarters

HQ city

Grimsby

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Logistics Management Services: Transportation cost reduction consulting, data management, benchmarking, and software-specific solutions for clients. Includes transportation data management, cost analysis, and management reporting tools.
2. Warehousing & Distribution: 40,000 sq ft modern warehouse facility with real-time inventory management and distribution services. Provides Canadian presence for foreign manufacturers.
3. Fleet Services: Asset-based trucking services through a large internal fleet certified in FAST, PIPC, C-TPAT, CSA, and Customs Bonded.
4. Brokerage Services: Freight brokerage services with 13 dispatchers, 2 tracers, and a dispatch manager providing team-based coverage for timely freight movement with emergency handling capabilities.
5. International Shipping Services: Ocean, air, rail, and truck freight services including routing, packaging, customs clearance, insurance, consolidation, tracing, and rate/contract negotiations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Wide Range Transportation Group is a privately held Canadian transportation and logistics company that operates four coordinated divisions — Logistics Management, Warehouse & Distribution, Brokerage Services, and Truck Fleet — to provide freight transportation, warehousing, customs-cleared cross-border shipping, and transportation cost-management services for businesses moving goods between Canada and the United States. Service revenue is supplemented by proprietary in-house software that gives clients 24/7 internet-based visibility into shipments and inventories, event-driven email notifications, and customized cost/management reporting.

Product overview

Wide Range Transportation Group operates as a diversified transportation and logistics company consisting of four distinct divisions working in coordination: Logistics Management (including Transportation Data Management and Software Specific Solutions), Warehouse & Distribution (40,000 sq ft C-TPAT Certified facility), Brokerage Services (operating since 1988), and Truck Fleet (certified FAST, PIP, C-TPAT, C.S.A, Customs Bonded). The company differentiates through proprietary software solutions delivering 24/7 online access to shipment data, event-driven email notifications, and custom management reporting tools. International shipping services encompass routing, customs clearance, insurance, and consolidation across ocean, air, rail, and truck modes.

Differentiator

Problem solved

Functional benefit

Products and services

• Logistics Management

Quantifiable outcome

• Inventory updates within the hour of shipping and visible 24/7 over internet
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Trimac Transportation: Canadian bulk trucking and logistics company with cross-border US operations, primarily serving chemical and industrial customers. Comparable cross-border and regulated-freight customer profile.
• Purolator: Canada's largest domestic parcel and freight carrier with US cross-border capability through U.S. partner Purolator International. Offers integrated parcel, LTL, and logistics services primarily within Canada.

Direct peers

• TForce Freight: Major LTL carrier providing Canada-US and intra-Canada freight services with asset-based operations and technology-enabled booking. Competes directly in Wide Range's cross-border and warehousing lanes.
• Maritime-Ontario Freight Lines: Ontario-based LTL carrier with cross-border operations into the US Northeast, including warehousing and logistics services. Direct competitor in the Greater Toronto Area to Buffalo/NY corridor.
• Day & Ross Transportation Group: Canadian freight and logistics company offering cross-border LTL, truckload, warehousing, and logistics services across Canada and the US. Comparable in cross-border Canada-US focus and integrated asset-based plus brokerage model.
• Manitoulin Transport: Canadian transportation and logistics provider offering LTL, truckload, warehousing, and supply chain services across Canada and the US. Similar four-pillar (transport, warehousing, logistics, supply chain) service model.
• Challenger Motor Freight: Cambridge, Ontario-based asset-based carrier and 3PL providing cross-border Canada-US freight, warehousing, and logistics services. Closely mirrors Wide Range's geographic focus and multi-service structure.

Broad incumbents

• C.H. Robinson Worldwide: Global freight broker and 3PL with North American Surface Transportation and Global Forwarding divisions. Competes with Wide Range's brokerage arm but at vastly larger scale and with global lane coverage.
• J.B. Hunt Transport Services: Large US-based multimodal 3PL offering intermodal, dedicated truckload, brokerage, and ICS services across North America. Competes for the same enterprise shippers but with much greater scale and technology investment.
• XPO Logistics (now RXO for the brokerage unit): Major North American LTL and 3PL provider; the RXO spin-off focuses on freight brokerage and last-mile. Competes with Wide Range's brokerage and cross-border services at much larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/widerangetransportation

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wide Range Transportation Group