Instituto Avon
Instituto Avon is a non-profit foundation affiliated with Natura &Co that promotes education, women's rights and health, and Beauty Consultant development across Latin America, funded through Natura Crer Para Ver social product sales and private social investment.
- Company typePrivate
- Founded2003
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Instituto Avon does
Instituto Avon, founded in 2003 and headquartered in São Paulo, Brazil, is a non-profit foundation affiliated with the Natura &Co group that operates across six Latin American countries (Argentina, Brazil, Chile, Colombia, Mexico, and Peru). The organization pursues three programmatic pillars: (1) Education, focused on age-appropriate literacy, integral secondary education, and education ecosystem coalition-building; (2) Women's Rights and Health, centered on breast cancer awareness and the prevention of and response to violence against women; and (3) Integral Development of Beauty Consultants, which supports the economic and human development of the Natura and Avon direct-salesforce.
The Institute's "products" are social programs, awareness campaigns (such as Agosto Lilás and Crer Para Ver), proprietary research indices (Índice de Inclusão Educacional, Índice de Conscientização sobre Violência contra as Mulheres, Índice de Conscientização sobre o Câncer de Mama), national data platforms (Mapa Nacional da Violência de Gênero, Panorama do Câncer de Mama), publications, and the Frequência podcast. Underlying technology is conventional web infrastructure with no disclosed AI/ML components; competitive differentiation rests on research credibility, coalition architecture, and brand affiliation rather than proprietary technology.
The funding model is structurally unique: revenue is generated through the Natura Crer Para Ver social product line sold by Beauty Consultants (Consultoras de Beleza) of Natura and Avon, supplemented by private social investment from the Natura &Co group. In 2025 the social product channel alone raised R$50 million and reached 100 thousand unique Beauty Consultants across Latin America. The Institute is not a commercial entity — it does not sell products or services to external customers and does not publicly disclose full financial statements. It does not have a disclosed parent company in the corporate subsidiary sense but is closely affiliated with Natura within the Natura &Co structure, which also encompasses Avon.
Instituto Avon firmographics
Firmographics- Name
- Instituto Avon
- Legal name
- Instituto Natura
- Website
- https://institutoavon.org.br
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Instituto Avon is a non-profit foundation affiliated with Natura &Co that promotes education, women's rights and health, and Beauty Consultant development across Latin America, funded through Natura Crer Para Ver social product sales and private social investment.
- Ownership category
- akta.pro rank
Instituto Avon industry classification
Industry- Product category
- Nonprofit Social Programs
- NAICS
- Educational Support Services (611710), Human Rights Organizations (813311)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- International Development & Donor-Funded Education Programs (EDADALAB)
- akta.pro secondary industry
- Economic Research, Statistics & Policy Advisory (BPADAMAJ)
Keywords
Where Instituto Avon is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Instituto Avon business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Social product sales (Natura Crer Para Ver): Revenue is generated through the sale of social products by Beauty Consultants (Consultoras de Beleza) of Natura and Avon. When someone purchases an item from Natura Crer Para Ver, it funds Instituto Natura's social programs related to education and women's rights.
- Private social investment: Funded by Natura &Co group through private social investment, the Institute operates without a traditional commercial revenue model.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Instituto Avon product offering
Product offeringCore offering
Instituto Avon is a non-profit foundation affiliated with Natura &Co that promotes the fight against breast cancer and violence against women in Brazil and across Latin America. Operating as part of the broader Instituto Natura ecosystem, it delivers social programs in women's health, education, and gender-based violence prevention, funded primarily through Natura Crer Para Ver social product sales by Beauty Consultants and private social investment from the Natura &Co group.
Product overview
Instituto Natura is a charitable foundation associated with Natura (and connected to Avon through the Natura &Co structure). It is not a technology product company. The organization focuses on social causes including education, women's rights and health, and the development of beauty consultants. Its offerings consist of social programs, campaigns (such as Crer Para Ver and Ofertas do Bem), data platforms for education and gender violence monitoring, podcasts, and publications/research. There are no technology products, SaaS offerings, or software platforms as would be typical for the product categories requested.
Differentiator
Problem solved
Functional benefit
Products and services
- Natura Crer Para Ver
- Índice de Inclusão Educacional (IIE) A proprietary educational inclusion index platform that measures literacy, secondary education development, and education ecosystem strength across Latin America, targeted at researchers, policymakers, and the public.
- Mapa Nacional da Violência de Gênero A national gender-based violence data platform developed in partnership with the Brazilian Senate's DataSenado, tracking indicators of violence against women in Brazil for researchers, policymakers, and civil society.
- Panorama do Câncer de Mama A breast cancer statistics and awareness data platform co-developed with health and civil society organizations, providing comprehensive breast cancer information for Brazil.
Quantifiable outcome
- 50 million people reached through awareness campaigns in Latin America (2025)
- +4 more outcomes
Companies that use Instituto Avon
Customer profileSegments3 records
Ideal customer profiles3 records
Instituto Avon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Instituto Avon partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Senado Federal / DataSenadocorePartnership with the Brazilian Senate's DataSenado to develop and publish the Mapa Nacional da Violência de Gênero, a national data platform tracking gender-based violence indicators in Brazil.
- Panorama do Câncer de MamacoreCo-development of the Panorama do Câncer de Mama data platform providing comprehensive breast cancer statistics and awareness information for Brazil, in partnership with health and civil society organizations.
- Instituto ReúnaminorCollaboration with Instituto Reúna on education research and podcast content, including interviews with Kátia Smole (directora-executiva) on mathematics education challenges in Brazil.
- Banco Mundial (World Bank)coreEngagement with World Bank's Latin America and Caribbean Human Development director (Jaime Saavedra) on poverty of learning research and policy advocacy through podcast discussions and coalition-building.
- Ministério da Educação (Ministry of Education - Brazil)corePartnership with the Brazilian Ministry of Education on Política Nacional Integrada da Primeira Infância and literacy policy initiatives, including participation of Education Undersecretary Alexsandro Santos in Instituto Natura events.
- FGV (Fundação Getulio Vargas)minorCollaboration with FGV's Center for Public Administration and Government Studies on education continuity and policy research, featuring Fernando Abrucio as a guest expert.
- Movimento pela Vida das MulheresminorCoalition of organizations united in confronting violence against women during the Agosto Lilás campaign, coordinated by Instituto Natura and partner civil society organizations.
- Maria da Penha (Instituto Maria da Penha)corePartnership with Maria da Penha (founder of Instituto Maria da Penha) on violence against women awareness campaigns, with her quote featured in the Agosto Lilás campaign emphasizing the need for laws to be implemented.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Instituto Avon competitors and assessment
Company assessmentBroad incumbents
- UNICEF Brasil: United Nations Children's Fund country office in Brazil, engaged on education quality and adolescent rights. Comparable on the literacy and secondary-education advocacy themes of Instituto Natura's education pillar, while operating as a multilateral with vastly larger programmatic scale and funding base.
- UN Women Brasil: UN agency dedicated to gender equality and the empowerment of women, with an active Brazil country office. Comparable as the dominant institutional voice on the same violence-against-women and gender-equality themes that Instituto Natura's women's-rights pillar addresses, though operating at a much larger mandate scale.
Direct peers
- Laudes Foundation: Global foundation (formerly C&A Foundation) focused on climate, nature, and inclusive economic transformation, with strong Brazilian/LATAM corporate-foundation parallels. Comparable as a corporate-affiliated global foundation running multi-cause programs and convening corporate/private-sector capital toward social outcomes.
- Fundação Bradesco: Brazilian corporate foundation operating one of the country's largest private education networks, focused on youth education in vulnerable regions. Comparable to Instituto Natura as a Brazilian corporate foundation with education as a primary pillar and nationwide programmatic reach.
- Instituto Unibanco: Brazilian education-focused foundation associated with Itaú Unibanco, working on secondary education and youth employability. Comparable to Instituto Natura on the education pillar, sharing the same corporate-foundation backing model and Brazilian education-policy engagement model.
- Fundação Roberto Marinho: Brazilian foundation associated with Grupo Globo, running large-scale education and culture programs. Comparable as a high-profile Brazilian corporate-affiliated foundation with multi-cause programming and substantial media/awareness reach — a structural analog of Instituto Natura's media-rich, multi-channel model.
- Instituto Avon (legacy): Original Brazilian foundation affiliated with Avon that has been substantially consolidated into Instituto Natura post the Natura-Avon corporate restructuring. Effectively the predecessor/predecessor sister entity, providing direct historical continuity in breast-cancer and women's-rights advocacy in Brazil.
- Fundação Itaú Social: Corporate foundation of Itaú Unibanco focused on education and social development in Brazil. Directly comparable as a Brazilian corporate foundation leveraging private social investment to drive education outcomes, providing a same-category benchmark for funding scale and programmatic focus.
- Fundação Tide Setubal: Brazilian family foundation focused on education and urban inequality, with active policy advocacy in São Paulo. Comparable to Instituto Natura on the education-and-urban-vulnerability interface and on policy-influence posture in Brazil.
- Fundação Lemann: Major Brazilian independent foundation focused on public education quality and learning outcomes, with significant presence in Latin America. Directly comparable to Instituto Natura as a peer education-focused foundation in Brazil with cross-LATAM influence and a strong data/research orientation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Instituto Avon social profiles
Digital presenceInstituto Avon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Instituto Avon leadership team
Management profileNumber of profiles
Profiles1 record
Instituto Avon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Instituto Avon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Instituto Avon
What does Instituto Avon do?
Instituto Avon is a non-profit foundation affiliated with Natura &Co that promotes the fight against breast cancer and violence against women in Brazil and across Latin America. Operating as part of the broader Instituto Natura ecosystem, it delivers social programs in women's health, education, and gender-based violence prevention, funded primarily through Natura Crer Para Ver social product sales by Beauty Consultants and private social investment from the Natura &Co group.
Is Instituto Avon a public or private company?
Instituto Avon is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Instituto Avon founded?
Instituto Avon was founded in 2003. It employs 51 to 100 people.
Where is Instituto Avon based?
Instituto Avon is headquartered in São Paulo, Brazil, in the Latin America region.
How does Instituto Avon make money?
Two revenue lines are on record. Social product sales (Natura Crer Para Ver) is the primary driver. The others are private social investment.
Who are Instituto Avon's main competitors?
Broad incumbents on record are UNICEF Brasil and UN Women Brasil. Direct peers are Laudes Foundation, Fundação Bradesco, Instituto Unibanco, Fundação Roberto Marinho, Instituto Avon (legacy), Fundação Itaú Social, Fundação Tide Setubal and Fundação Lemann.
Does Instituto Avon have an API?
No public API is recorded for Instituto Avon.
What industry is Instituto Avon in?
Instituto Avon's product category is Nonprofit Social Programs. Its primary akta.pro industry code is EDADALAB, International Development & Donor-Funded Education Programs, with a secondary code of BPADAMAJ, Economic Research, Statistics & Policy Advisory. Its NAICS code is 611710 and its SIC code is 8200.