Haritika

What Haritika does

Haritika is a non-governmental organization established in 1994 and registered under the Uttar Pradesh Societies Registration Act, 1860, operating as a society from its headquarters in Nowgong, Chhatarpur (Madhya Pradesh), with an administrative office in Jhansi, Uttar Pradesh. The organization is purpose-built for rural development in the Bundelkhand region — a hard-rock, drought-prone belt spanning Madhya Pradesh, Uttar Pradesh, and now Rajasthan — serving economically and socially deprived rural communities facing water scarcity, soil erosion, single-cropping rain-fed agriculture, and out-migration. Its program portfolio spans eight core service lines: Natural Resources Management, Watershed Development (check dams, stop dams, dug wells, ponds), Integrated Water Resources Management (with MODFLOW-2005 groundwater simulation), Water Sanitation & Hygiene (RO plants, drinking water supply), Operation & Maintenance of water supply (including conversion to solar-based systems), Renewable Energy (off-grid village solar with Azure Power), Agriculture/Crop Management (high-yield seeds, organic farming), and Farmer Producer Company formation (Nowgong, Bhimkund, and Alouni Nadi FPCs supported by NABARD, DPIP, and HDFC respectively).

Haritika's business model is grant-funded rather than commercial: there is no disclosed pricing, no fee-for-service revenue, and no investor capital. Revenue flows from institutional donor funding (World Bank, NABARD, Coca-Cola Foundation, Just a Drop, WaterAid, Vegfam, HDFC CSR, Azure Power, Livpure Foundation, SDTT) and government project partnerships (DPIP/MP state government), with each project executed by its 25 full-time professional staff (agriculture, engineering, social sciences) plus community volunteers. The go-to-market is community-led and event-driven: beneficiaries participate in feasibility, planning, and design through Village Development Committees, Village Water & Sanitation Committees, and Farmer Producer Companies, while government partnerships unlock large-scale infrastructure mandates. Reach spans 350 villages across districts of Jhansi, Mahoba, Lalitpur, Agra (UP), Chhatarpur, Tikamgarh (MP), and Tonk, Churu, Banswara (Rajasthan), with documented impact including 2.98 billion liters of water storage created, 8,700 acres enabled for irrigation, a 468% increase in surface water storage area, and 36% growth in rabi cultivation area.

Governance is provided by a 10-member Governing Council chaired by President Mr. Rambhuj Yadav (Scientist), with Vice-President Mr. Nageshwar Rav (Geologist) and Executive Director Mr. Avani Mohan Singh (Environmental Scientist) acting as Chief Functionary. Regulatory credibility is anchored by UN Special Consultative Status (granted 2018), FCRA registration (136520021, renewed for foreign contributions), 12-A and 80-G tax exemptions, and an audited balance sheet published through 2016-2017.

Name

Haritika

Legal name

Haritika

Website

https://haritika.in

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Haritika is an Indian rural-development NGO established in 1994, operating across 350 villages in the Bundelkhand region (Madhya Pradesh, Uttar Pradesh, Rajasthan). It delivers grant-funded programs in water resource management, watershed development, agriculture, sanitation, and off-grid solar, serving smallholder farmers and deprived rural communities.

Ownership category

akta.pro rank

Product category

Rural Development Services

NAICS

Support Activities for Crop Production (11511), Farm Management Services (115116), Administration of Urban Planning and Community and Rural Development (925120)

SIC

Agricultural Services (700), Sanitary Services (4950)

akta.pro primary industry

Rural Livelihoods & Economic Empowerment (BPAGABAA)

akta.pro secondary industries

Drainage & Field Water Control Services (Tile Installation, Ditching) (AFACAAAK), Infrastructure, Engineering & Public Works Technical Assistance (WASH/Transport/Energy) (BPADAEAF)

Keywords

• Rural development programs
• Water resource management
• Watershed development services
• Agricultural livelihood support
• Community development projects

Headquarters

HQ city

Chhatarpur

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Institutional Donor Funding: Funding from international and national donor organizations including government agencies, foundations, and NGOs for development projects in water, sanitation, agriculture, and natural resource management
2. Government Project Implementation: Implementation of government-sponsored development programs funded by World Bank, NABARD, state governments for poverty alleviation and infrastructure development
3. Farmer Producer Company Support: Capacity building and support services for Farmer Producer Companies (FPCs) including skill enhancement training, market linkage, and business establishment support

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Haritika is a non-governmental organization that implements community-based rural development programs in the Bundelkhand region, providing integrated water resource management, watershed development, water supply operation and maintenance, sanitation and hygiene, agricultural productivity enhancement, farmer producer company formation, and off-grid solar electrification services. Programs are funded by grants from institutional donors and executed in partnership with village-level institutions (VDC, VWSC, FPC) and government agencies.

Product overview

Haritika is a non-governmental organization established in 1994 working in the Bundelkhand region of Madhya Pradesh and Uttar Pradesh, India. The organization operates as a unified service-based NGO rather than a technology product company, offering community development programs focused on water management, agriculture, and rural livelihood improvement. Its core offerings include Natural Resources Management, Water Sanitation & Hygiene, Operation & Maintenance of Water Supply Schemes, Farmer Producer Company programs (with named entities like Nowgong Agriculture Producer Company, Bhimkund Agriculture Producer Company, and Alouni Nadi Agriculture Producer Company), Integrated Water Resources Management, Agriculture/Crop Management, Renewable Energy/Solar Electrification, and Watershed Development. These programs work together through community-based approaches, combining infrastructure development with capacity building to create sustainable rural development outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Resources Management NRM program focusing on sustainable development through partnerships, watershed development, and improving land productivity with community participation to provide livelihood options for rural households in the Bundelkhand region.
• Water Sanitation & Hygiene Programs addressing water scarcity and quality issues through construction of water supply schemes, RO plants, and hygiene education to ensure access to safe drinking water for rural communities in Bundelkhand.
• Operation & Maintenance of Water Supply Maintenance services for hand pumps and water supply schemes including repair, breakdown response, and conversion of electric systems to solar-based water supply systems for sustainable rural water access.
• Farmer Producer Company Program Community empowerment program helping farmers form and manage producer companies with training on agricultural techniques, business management, and market linkages. Implementation includes Nowgong Agriculture Producer Company, Bhimkund Agriculture Producer Company, and Alouni Nadi Agriculture Producer Company.
• Integrated Water Resources Management IWRM approach involving check dams, dug wells, rain gauge structures, and observation wells for community-based water resource monitoring and sustainable management in Bundelkhand watersheds.
• Agriculture/Crop Management Participatory crop management with high-yielding seed varieties, productivity enhancement techniques, and organic farming training delivered through farmer producer companies in the Bundelkhand region.
• Renewable Energy (Solar Electrification) Off-grid solar power plant implementation for village electrification including community mobilization, village energy committee formation, tariff structure development, and micro-enterprise creation, in partnership with Azure Power.
• Watershed Development Water conservation through construction of stop dams, check dams, and water harvesting structures to increase groundwater recharge and support agricultural irrigation across Bundelkhand watersheds.

Quantifiable outcome

• Surface water storage area increased by 468% (from 0.6 sqkm to 2.84 sqkm) due to water harvesting structures
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered major and minor.

• Azure PowermajorStrategic or Co-development PartnerPartnership for off-grid solar power plant implementation. Haritika provides implementation and management support including village identification, load estimation, community mobilization, and O&M support
• GreenSync Solutions Pvt LtdminorImplementation/ SI/ Consulting PartnerConducted satellite imagery analysis in Karpia River Basin to assess impact of project interventions on water availability and area under cultivation
• Golder Associates IndiaminorImplementation/ SI/ Consulting PartnerThird-party impact assessment agency conducting studies in Banne river basin and validating outcomes of Unnati Projects

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Seva Mandir: Rural development NGO operating in southern Rajasthan with community institutions, NRM, water security, and livelihoods programs. Comparable operating model in a drought-prone Indian region with similar donor mix.
• Gram Vikas: Indian NGO focused on rural water, sanitation, and livelihoods through community-managed institutions. Comparable WASH-plus-livelihoods focus and reliance on village-level governance structures.
• BAIF Development Research Foundation: Large Indian rural development NGO with focus on agriculture, livestock, watershed, and community development across multiple states. Comparable mission and operational model to Haritika, though with much greater scale and geographic spread.
• PRADAN (Professional Assistance for Development Action): India-based NGO working on rural livelihoods, women's empowerment, and natural resource management with small/marginal farmers. Directly comparable as a grassroots NGO operating community-based programs in similar backward Indian regions.
• Srijan Foundation (Self-Reliant Initiatives through Joint Action): Indian rural development NGO working on natural resource management, agriculture, and community institutions in central India. Comparable focus on smallholder livelihoods and watershed work in similar geographies.
• Watershed Organization Trust (WOTR): India-based NGO specializing in integrated watershed development and climate-adaptive agriculture, including use of hydrological modeling. Closely matches Haritika's watershed-plus-livelihood focus and community-driven approach.
• DHAN Foundation: India-based development organization working on water, agriculture, and smallholder livelihoods including producer collectives. Overlaps with Haritika on FPC-style aggregation and watershed development.

Emerging players

• SELCO Foundation: Indian organization promoting decentralized solar energy for underserved communities, including in drought-prone regions. Comparable via Haritika's solar electrification work with Azure Power.
• WaterAid India: Country office of a major international WASH NGO. Comparable because it both funds and implements rural water and sanitation programs in India, including partnerships with grassroots NGOs like Haritika.

Broad incumbents

• ActionAid India: Large India affiliate of ActionAid International with broad programs in livelihoods, WASH, and women's rights. Comparable mission space though operating at significantly larger scale and across more issue areas than Haritika.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HARITIKA15
• Facebookfacebook.com/haritika2020
• LinkedInlinkedin.com/company/haritika

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haritika