Areera

Name

Areera

Legal name

Areera Ltd

Website

https://areera.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Electronic Waste Recycling

NAICS

Materials Recovery Facilities (56292)

SIC

Refuse Systems (4953)

akta.pro primary industry

E-Waste (WEEE) Collection, Refurbishment & Recycling (IMAIAFAH)

Keywords

• Electronic waste recycling
• WEEE treatment services
• Screen recycling
• Plastic separation technology
• AI-powered robotics

Headquarters

HQ city

Elland

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. WEEE Recycling Processing Services: Revenue generated from processing WEEE waste (Waste Electrical and Electronic Equipment), specifically screen-based devices. Processes flat panel displays and plastics for councils, recyclers, manufacturers and retailers.
2. Product Sales: Sale of recycled materials and processed WEEE components. Terms and conditions reference products sold with pricing set out in orders, invoiced with payment terms of 30 days.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Areera processes WEEE (Waste Electrical and Electronic Equipment), specifically screen-based devices, at its advanced facility in West Yorkshire. The company uses AI-powered robots and x-ray separation technology to recycle flat panel displays, CRT televisions, EPOS terminals, and bromine-containing plastics, supplying clean raw materials to the circular economy. Services are delivered to district councils, recyclers, manufacturers and retailers across the UK.

Product overview

Areera is an intelligent electrical recycling company offering a unified service portfolio centered on WEEE (Waste Electrical and Electronic Equipment) recycling. The core offering consists of WEEE Plastics Recycling and Display Equipment Recycling as the primary service lines, supported by AI-Powered Screen Extraction (intelligent robots processing 100+ screens/hour with machine learning) and X-Ray Separation Technology (world-first digital bromine separation). All operations are conducted at the company's advanced facility in West Yorkshire, producing clean raw materials for the circular economy.

Differentiator

Problem solved

Functional benefit

Products and services

• WEEE Plastics Recycling X-ray based separation service for hazardous plastics containing Persistent Organic Pollutants (POPs). The first system in Europe with zero water usage and zero contamination, producing clean homogenous fractions for the circular economy. Sold to district councils, recyclers, manufacturers and retailers.
• Display Equipment Recycling Specialist robot-based recycling service for flat panel televisions, monitors, plasma screens, EPOS terminals, healthcare and educational screens, advertisement screens, and legacy CRT televisions. Hazardous materials including arsenic, mercury, lead and heavy metals are removed within an enclosed environment, and leaded glass is separated from CRTs to deliver a complete screen recycling solution.

Quantifiable outcome

• 20x faster processing than traditional plants
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• The Buy It Direct GroupcoreStrategic or Co-development Partner · 1 January 2021In 2021, Areera joined forces with The Buy It Direct Group to change the world of electronic recycling. Together they designed and built Europe's most technologically advanced screen-based recycling facility in West Yorkshire, combining Areera's AI and robotics expertise with Buy It Direct Group's resources.
• District CouncilscoreChannel Partner/ Reseller/ DistributorAreera partners with district councils to process their WEEE electronic waste, providing compliant recycling services that meet WEEELABEX standards for flat panel display equipment and plastics.
• RecyclerscoreChannel Partner/ Reseller/ DistributorPartnerships with other recyclers to process flat panel displays and WEEE plastics using Areera's advanced x-ray technology and AI-powered robotics for separation and material recovery.
• ManufacturersminorChannel Partner/ Reseller/ DistributorPartnerships with electronics manufacturers to provide responsible end-of-life recycling services and supply high-quality recycled raw materials for the circular economy.
• RetailersminorChannel Partner/ Reseller/ DistributorPartnerships with retailers for recycling of display equipment and electronic waste from retail operations, ensuring responsible disposal and regulatory compliance.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Reconomy: Reconomy provides waste management and recycling services in the UK, including WEEE handling, with a focus on compliance and producer responsibility. It is comparable as a UK-based recycling services provider serving councils, retailers, and manufacturers with WEEE compliance offerings.
• Sims Lifecycle Services: Sims Lifecycle Services specialises in IT asset disposition (ITAD) and electronics recycling, processing IT equipment and displays globally. It is comparable because it addresses overlapping WEEE streams (displays, IT equipment) for enterprise and OEM customers, with similar regulatory compliance requirements around EN 50625 and R2.
• MBA Polymers: MBA Polymers is a global recycler of complex plastics from end-of-life durable goods including electronics, using advanced separation to recover high-purity plastics. It is comparable because it processes WEEE plastics (including bromine/POPs streams) to produce clean recycled feedstock for the circular economy, directly competing for the same output markets.
• Quantum Lifecycle Partners: Quantum Lifecycle Partners is a North American ITAD and electronics recycler focused on secure, certified processing of electronic devices. It is comparable as a specialised electronics recycler targeting enterprise and OEM customers with R2 and e-stewards certifications, addressing overlapping compliance-driven WEEE demand.
• European Metal Recycling (EMR): EMR operates one of the UK's largest electronic and metal recycling operations, handling WEEE streams including display equipment. It is comparable because it processes flat panel displays and WEEE plastics, competing for the same council, manufacturer, and retailer feedstock in the UK.

Broad incumbents

• Biffa Waste Services: Biffa is a major UK waste management company providing collection, recycling, and treatment services including WEEE. It is comparable as a UK incumbent serving councils and commercial customers with regulated electronic waste handling, although it covers a much broader waste portfolio.
• Suez Recycling and Recovery UK: Suez operates extensive recycling, materials recovery, and waste treatment facilities in the UK, including electronic waste handling. It is comparable because of its UK-based processing infrastructure and compliance with WEEE regulations, even though it does not focus exclusively on screen-based devices.
• Veolia Environmental Services (UK): Veolia is one of the largest waste management operators in the UK and globally, offering WEEE processing, materials recovery, and recycling services. It is comparable as a broad incumbent providing regulated waste processing including electronic waste streams, though it operates across all waste categories rather than specialising in screens.
• DHL Reverse Logistics (ITAD): DHL operates global reverse logistics and ITAD services, handling end-of-life electronics including displays for enterprise customers. It is comparable because it processes WEEE streams with regulatory certifications and serves similar enterprise and OEM buyers, though at much larger scale and broader scope.

Emerging players

• Reviva (by Plastic Omnium): Plastic Omnium's Reviva programme specialises in automotive plastics recycling with advanced separation technologies, including x-ray-based sorting. It is comparable as an emerging player deploying advanced x-ray/digital separation technologies for plastics recovery, though focused on automotive rather than WEEE streams.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=0X2HVc67_Ko

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Areera