Encompass Marketing Solutions

What Encompass Marketing Solutions does

Encompass Marketing Solutions (eMs) is a management consulting firm founded in 2016 by Taco Nieuwenhuijsen and headquartered in Haarlem, Netherlands, with regional offices in Bucharest (Romania) and Riyadh (Saudi Arabia), and a registered W.L.L. entity in Muharraq, Bahrain. The firm provides customer-centric digital transformation advisory services to government agencies and large enterprises across Europe and the Middle East, with engagement models ranging from business reflection sessions to complete project delivery and interim management. Its service portfolio is organized around five pillars — Digital Transformation, Customer Experience, Branding, Strategy, and digital ventures — and is anchored by a proprietary Customer-Centric Digital Transformation Framework built around eight Customer Centricity Drivers orchestrated along the customer experience journey, supported by 360° assessment methodologies and design thinking-based product design.

eMs operates as a 'collaborative network organization,' drawing on a core team led by Nieuwenhuijsen (35+ years of cross-sector change leadership) and selectively engaging specialists per client need, which keeps fixed overhead low. Revenue is generated through professional services fees (quote-based, not publicly disclosed) on enterprise and government projects. Documented client work spans government digital maturity enhancement, financial services CX roadmaps, airline loyalty program repositioning, retail e-commerce optimization, and B2B funnel transformation, with outcomes such as a government platform improving from rank 15 to top 5 on a digital maturity index and +300% profitability improvement for a Saudi systems & solutions division.

Beyond consulting, eMs has begun productizing its expertise through two sub-brands: Dhiafa.com, an AI-powered hospitality platform targeting MENA and Asian markets with LLM-driven service personalization and predictive analytics, and StayXtra, a short- and long-stay accommodation booking service under the Dhiafa.com umbrella. The firm also publishes thought leadership content on customer-centric leadership and regulatory topics such as the UAE Central Bank Consumer Protection Standards. There are no disclosed funding rounds, parent company, or institutional investors, and the company remains privately held.

Name

Encompass Marketing Solutions

Legal name

Encompass Marketing Solutions W.L.L.

Website

https://e-marketing-s.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Encompass Marketing Solutions (eMs) is a privately-held management consulting firm founded in 2016, headquartered in the Netherlands with offices in Romania, Saudi Arabia, and Bahrain. It delivers customer-centric digital transformation, CX, branding, and strategy advisory services to government agencies and large enterprises across Europe and the Middle East.

Ownership category

akta.pro rank

Headquarters

HQ city

Manama

HQ country

Bahrain

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Management Consulting Services: eMs provides consulting services across the customer-centricity spectrum including strategy development, digital transformation, CX enhancement, branding, and business process re-engineering. Services are delivered through collaborative network model with specialists brought aboard as needed, and can range from strategic advisory to complete project delivery and interim management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

eMs is a management consulting firm that provides customer-centric digital transformation and CX consulting services to enterprise and government clients across Europe and the Middle East. Its offerings span strategy development, digital transformation maturity roadmaps, customer experience journey design, omni-channel CRM, loyalty program strategy, branding (positioning and portfolio), digital marketing, e-commerce optimization, and business process re-engineering, delivered through a collaborative network model ranging from strategic advisory sessions to complete project delivery and interim management.

Product overview

Encompass Marketing Solutions (eMs) is a management consulting firm — not a unified SaaS product — offering a portfolio of consulting service offerings organized under five main pillars: Digital Transformation Solutions, CX (Customer Experience) Solutions, Branding Solutions, Strategy Solutions, and select digital ventures. The CX Solutions umbrella covers customer centricity culture programs, the 360° Digital Consumer Purchase Journey Review, Omni-channel CRM, Loyalty Strategy, Operational Customer Journey Enhancement, Revenue Booster Program, and Product Design using design thinking. Branding Solutions encompass Associative Mind Maps, Brand Positioning Strategies, and Brand Portfolio Strategies. Strategy Solutions provide 360° situational analysis, business planning, and balanced scorecard design. The firm also operates two named hospitality ventures — Dhiafa.com (an AI-powered hospitality platform) and StayXtra (its accommodation booking sub-brand) — which represent its most product-like offerings. The firm's publications include the Traits of Customer Centric Leadership and the CB-UAE CPS publication. All services are delivered through a collaborative network of specialists rather than a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Dhiafa.com: A disruptive hospitality platform developed by eMs targeting unserved needs of consumers and hospitality operators in KSA, GCC, and Asia markets.
• StayXtra

Products and services

• Digital Transformation Solutions
• Customer Centricity Culture Program
• 360° Digital Consumer Purchase Journey Review
• Omni-channel CRM
• Loyalty Strategy and Programs
• Operational Customer Journey Enhancement Program
• Revenue Booster Program
• Product Design (Design Thinking)
• Associative Mind Maps
• Brand Positioning Strategies
• Brand Portfolio Strategies
• Strategy Solutions
• Digital Marketing and E-commerce Consulting
• Business Process (Re)engineering
• 360° Online Customer Journey Scan for Retailing
• Dhiafa.com
• StayXtra

Quantifiable outcome

• +80% opportunity funnel growth in 12 months
• +8 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators23 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Boston Consulting Group (BCG): Top-tier strategy consultancy with deep digital transformation, customer experience, and growth practice areas overlapping directly with eMs's customer-centricity offering.
• McKinsey & Company: Global management consulting leader running large-scale digital and customer transformation programs for governments and Fortune 500 enterprises — the same buyer profile eMs targets, but at vastly greater scale.
• KPMG Advisory: Big Four advisory firm with strong GCC footprint and customer experience / digital transformation capabilities addressing the same enterprise buyer segments.
• Bain & Company: Global strategy and transformation consultancy with established customer strategy and loyalty practices, competing for the same enterprise CX mandates eMs pursues.
• Deloitte Digital: Big Four digital and customer transformation practice offering end-to-end strategy-to-execution services; directly overlaps eMs's CX, branding, and digital transformation pillars.
• Accenture: Largest digital transformation and management consulting firm globally; competes head-to-head on large GCC government and enterprise DX programs where eMs also bids.
• PwC Consulting / Strategy&: Professional services firm with a major Middle East presence and digital/customer strategy practices, competing for the same government and financial services transformation mandates.

Direct peers

• Capco: Boutique-style management and technology consultancy focused on financial services and digital transformation; closely comparable in size, specialisation, and B2B/government engagement model.
• Valtech: Digital transformation and customer experience consultancy combining strategy, technology, and creative work — directly comparable scope to eMs's CX, branding, and digital transformation stack.

Emerging players

• Thoughtworks: Global technology consultancy with growing strategy and CX advisory capabilities, often engaged on enterprise digital transformation and customer journey design programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/encompass-marketing-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Encompass Marketing Solutions