What GreenWEEE does

GreenWEEE International S.A. is a Romanian waste electrical and electronic equipment (WEEE) recycling company founded in 2007 and in production since February 2009. Headquartered in Buzău on the Frasinu Industrial Platform, it operates three dedicated facilities (Buzău headquarters plus a second plant in Câmpia Turzii opened in 2017 and a third Buzău plant completed in December 2023), giving it 140,000 tons/year of total recycling capacity, sized to absorb Romania's full WEEE collection obligation under EU Directive 2012/19/EU. Cumulative development investment is €40 million (€10M for the first plant, €8.5M for the second, €15M for the third, and €0.5M for a flat panel line), and the company employs between 251 and 500 people as a subsidiary of GreenGroup, which is majority-owned by ABRIS Capital Partners since 2016.

The company's core technology is a set of specialized mechanical and chemical treatment lines: refrigerator decontamination (extraction of mineral oils and CFC/HFC refrigerants before shredding), a 2,500-ton/year flat panel display line for LCD/plasma/LED mercury extraction, a CRT dismantling line for lead-glass recovery, a battery mechanical treatment line producing 'black mass' (carbon, zinc, manganese), cable recycling for copper/aluminum/PVC recovery, and a NIST/DoD-compliant HDD/SSD data destruction service. GreenWEEE claims a material recovery rate above 98% and is the only WEEELABEX-certified recycler in Romania across five treatment flows, supported by ISO 9001, 14001, and 45001 certifications.

Commercially, GreenWEEE runs a B2B-led model with pay-as-you-go, quote-based pricing for WEEE collection and treatment services, supplemented by sales of secondary raw materials (copper, aluminum, ferrous/non-ferrous metals, plastics, glass). Customers span large electronics producers, retailers, sanitation companies, and authorized economic operators (including producer responsibility organizations such as Ecotic), with consumer intake handled through a proprietary SIGUREC network of 161+ smart collection stations and a partnership with Carrefour Romania at retail locations. Recovered materials flow back into industry as secondary raw materials, and the company is integrated within the broader GreenGroup recycling ecosystem (GreenTech, GreenFiber, GreenLamp, GreenGlass, Eltex, Total Waste Management), the first recycling industrial park in Romania and one of the largest in Europe.

Name

GreenWEEE

Legal name

S.C. GREENWEEE INTERNATIONAL S.A.

Website

https://greenweee.ro

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

GreenWEEE is a Romanian WEEE recycling company that collects, treats, and recovers more than 98% of materials from waste electrical and electronic equipment across three facilities totaling 140,000 tons/year, serving electronics producers, retailers, and authorized economic operators with EU-compliant recycling and data destruction services.

Ownership category

akta.pro rank

Product category

Electronic Waste Recycling

NAICS

Materials Recovery Facilities (56292), Waste Collection (5621), Hazardous Waste Collection (562112)

SIC

Refuse Systems (4953), Sanitary Services (4950), Hazardous Waste Management (4955)

akta.pro primary industry

E-Waste (WEEE) Collection, Refurbishment & Recycling (IMAIAFAH)

akta.pro secondary industries

Electronics Dismantling & Pre-processing (Depollution, Sorting, Shredding) (EUAIAIAC), Consumer E-waste Collection & Take-Back Programs (EUAIAIAA), Universal Waste Management (Batteries, Lamps, Mercury-Containing) (BPALAHAL)

Keywords

• WEEE recycling services
• Electronic waste treatment
• Refrigerant decontamination
• Data destruction services
• Secondary raw materials

Headquarters

HQ city

Tintesti

HQ country

Romania

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. WEEE Recycling and Treatment Services: GreenWEEE generates revenue by collecting, treating, and recycling electrical and electronic waste equipment (DEEE). They recover over 98% of materials which are sold as secondary raw materials to other industries. The company processes all categories of WEEE including refrigeration equipment, large and small household appliances, IT equipment, telecommunications, displays, lighting equipment, batteries, and cables. Materials recovered include copper, aluminum, ferrous metals, non-ferrous metals, glass, plastics, and specialized fractions.
2. Data Destruction Services: Secure data erasure and destruction services for IT storage devices (HDDs, SSDs). Provides certificates of erasure/treatment/destruction. Services include hard disk wiping, repair and remarketing, and recycling of units. Follows NIST/DoD standards.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

GreenWEEE collects, treats, and recycles waste electrical and electronic equipment (WEEE) at three production facilities in Romania with a combined capacity of 140,000 tons per year, recovering over 98% of materials as secondary raw materials. The company runs specialized treatment lines for refrigeration equipment, household appliances, flat panel displays, CRT monitors, lighting equipment, IT&C equipment, batteries, cables, and mobile phones, and also provides NIST/DoD-compliant data destruction services for IT storage devices.

Product overview

GreenWEEE operates as a comprehensive WEEE (Waste Electrical and Electronic Equipment) recycling company offering integrated collection, treatment, and recycling services across Romania. The company runs three recycling facilities (Buzău headquarters, Câmpia Turzii, and third plant in Buzău) with a combined capacity of 140,000 tons per year. Core service offerings include specialized recycling lines for: refrigeration equipment and air conditioning (extracting refrigerants and oils), small and large household appliances, flat panel displays (LCD, plasma, LED), CRT monitors, lighting equipment (fluorescent lamps, CFLs, HID), IT&C equipment, printers/copiers, mobile phones, batteries and accumulators, and electric cables. All recycling processes recover over 98% of materials including copper, aluminum, ferrous and non-ferrous metals, plastics, and glass as secondary raw materials for other industries. Additionally, the company provides secure data destruction services using NIST/DoD certified erasure methods for HDDs and SSDs. GreenWEEE is the only WEEE recycler in Romania with WEEELABEX certification for five treatment streams and is a member of GreenGroup, the largest integrated recycling group in Central Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Refrigeration and air conditioning equipment recycling Decontamination and recycling of refrigeration equipment (fridges, freezers, air conditioners, display cabinets) including extraction of mineral oils and refrigerants (CFCs, HFCs, HCFCs), followed by shredding and magnetic separation to recover ferrous metals, non-ferrous metals, polyurethane foam, and glass as secondary raw materials. For enterprises, sanitation operators, and producers managing end-of-life cooling equipment.
• Small and large household appliances recycling Recycling of small and large household appliances (coffee filters, IT equipment, washing machines, toasters, vacuum cleaners) into plastic fractions, ferrous and non-ferrous metals, glass, cables, and integrated circuit boards using a single modern installation, with up to 98% material recovery. For retailers, manufacturers, and waste collectors.
• Flat panel display (LCD, plasma, LED) recycling Specialized processing line for TVs and monitors with flat panel displays, extracting hazardous substances including mercury from CCFL tubes, beryllium, cadmium, lead, and PCBs in a controlled environment, with manual disassembly to separate the digital board, plastic support, aluminum or steel frame, screen, PET plastic, and fluorescent tubes. Capacity of 2,500 tons/year. For electronics retailers, producers, and waste operators.
• CRT monitor and TV recycling Careful disassembly of CRT monitors and TVs to safely extract leaded glass tubes and other hazardous components including plastic housing, circuit boards, copper, speakers, and coils, with full traceability of hazardous waste streams. For electronics retailers, producers, and waste operators managing legacy display equipment.
• Lighting equipment recycling Recycling of compact fluorescent bulbs, straight fluorescent lamps, HID lamps, mercury vapor lamps, CFLs, arc lamps, and incandescent bulbs, recovering uncontaminated glass, mercury from fluorescent powder, and ferrous and non-ferrous metals. Over 10 million pieces recycled in 2022. For retailers, producers, municipalities, and waste collectors.
• IT&C and telecommunications equipment recycling Recycling of routers, modems, hubs, bridges, switches, and other IT and telecommunications equipment, recovering non-ferrous metals, aluminum, copper, shredded plastics, and network boards. For IT asset disposers, telecom operators, and enterprises.
• Printer and copier recycling Recycling of large copiers and printers, recovering iron, aluminum, plastics, and glass, with dismantling and recycling of circuit boards and refilling and reuse of toner cartridges in the secondary market. For office equipment retailers, enterprises, and waste operators.
• Mobile phone recycling Recovery of precious and semi-precious metals including gold, platinum, palladium, copper, silver, and zinc from mobile phones. From one million phones: 16 tons copper, 350 kg silver, 34 kg gold, and 14 kg palladium are recovered. For telecom operators, retailers, manufacturers, and waste collectors.
• Battery and accumulator recycling Processing of primary (non-rechargeable) and secondary (rechargeable) batteries through mechanical treatment including sorting, shredding to 0-15/20mm fragments, and magnetic separation to produce black mass (carbon, zinc, manganese mixture), iron, and aluminum fractions. For battery manufacturers, retailers, producers, and waste collectors.
• Electric cable recycling Dedicated cable recycling line that sorts cables, removes visible plastics and impurities, shreds, and performs magnetic separation to recover copper, aluminum, and PVC or PE plastic as secondary raw materials. For cable manufacturers, electrical installers, waste operators, and producers.
• Data destruction service Secure data erasure and destruction services for HDDs and SSDs using certified software following NIST/DoD standards, including data wiping, repair testing, asset serialization, real-time monitoring, and secure audit reports. Certificates of erasure, treatment, or destruction are provided. For IT asset disposers, enterprises, and public sector organizations.
• WEEE collection services Collection of all WEEE categories including batteries and accumulators from economic operators, retailers, sanitation companies, collectors, and large producers, using the SIGUREC network of 161+ smart collection stations and dedicated collection hubs in Buzău, Câmpia Turzii, and Arad. For enterprises, producers, retailers, and authorized economic operators.

Quantifiable outcome

• Over 98% of materials recovered from recycled WEEE
• +11 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Carrefour RomaniacoreStrategic or Co-development Partner · 1 January 2013Partnership for SIGUREC smart collection stations. First stations inaugurated at Carrefour Baneasa and Vitantis in Bucharest. Part of voluntary agreement with Ministry of Environment. Consumers receive shopping vouchers for recycling. Over 450,000 kg of PET and aluminum collected and about 500 tons of electrical equipment through SIGUREC since implementation.
• GreenGroupcoreStrategic or Co-development PartnerGreenWEEE is part of GreenGroup, the first recycling industrial park in Romania and largest in Europe. GreenGroup comprises 8 companies and 9 recycling factories with presence in Romania, Slovakia, and Lithuania. Sister companies include GreenTech (PET recycling), GreenFiber International (polyester fiber), GreenLamp Reciclare (lighting equipment), GreenGlass Recycling (glass recycling), Eltex Recycling (industrial waste), and Total Waste Management.
• EERA (European Electronics Recyclers Association)coreStrategic or Co-development PartnerEERA is a non-profit organisation that promotes the interest of WEEE recycling companies in Europe. GreenWEEE is a member and hosted the EERA Regional Meeting in Bucharest (2018). Association sets rules of conduct for environmental protection and human health in recycling activities, and advocates for WEEE recycling interests at EU level.
• RoRec (Romanian Association for Recycling)coreStrategic or Co-development PartnerRomanian Association for Recycling working on producer responsibility and WEEE collection. GreenWEEE collaborates with RoRec on collection infrastructure and compliance schemes.
• EcoticcoreChannel Partner/ Reseller/ DistributorOrganization scheme for producer compliance in Romania. GreenWEEE works with Ecotic and other conformity systems for WEEE management reporting and collection coordination.
• ROTA AssociationminorStrategic or Co-development PartnerPartnership for community sustainability projects. GreenGroup and ROTA Association inaugurated 'Grădina Drăgaica' park in Buzău (EUR 145,000 project) to provide green space in industrial area.
• Municipality of BuzăuminorStrategic or Co-development PartnerLocal government partnership for circular economy initiatives. Collaboration on Buzău Circular platform (launched 2019) and community projects including park inauguration. Mayor Constantin Toma supports green economy and circular city development.
• Ministry of Environment and Climate ChangeminorStrategic or Co-development PartnerPartnership through voluntary agreement for SIGUREC collection stations. Ministry supports green economy initiatives and WEEE collection targets aligned with EU Directive 2012/19/EU.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Umicore: Umicore is a Belgian global materials technology and recycling group with major operations in precious metals and battery recycling from end-of-life electronics and vehicles. Comparable to GreenWEEE in battery black-mass processing and precious metal recovery from WEEE, though much larger and more diversified.
• Veolia Environmental Services: Veolia is a global environmental services leader with substantial WEEE recycling operations across Europe including collection, treatment, and material recovery. Comparable as a major institutional WEEE recycler, though operating as part of a much broader waste management portfolio.
• Stena Recycling: Stena Recycling is one of Europe's largest recycling groups operating across multiple waste streams including WEEE, metals, and industrial materials. Comparable to GreenWEEE as a comprehensive electronics and metal recycler with multi-country presence, though significantly larger and broader in scope.
• Suez Recycling and Recovery: Suez operates one of Europe's largest waste management and recycling platforms including dedicated WEEE treatment facilities. Comparable to GreenWEEE's B2B collection and processing model but at much larger scale and geographic breadth.

Emerging players

• MBA Polymers: MBA Polymers specializes in recycling plastics recovered from end-of-life electronics and appliances at industrial scale. Comparable to GreenWEEE's recovered plastics stream and material recovery focus, though with a narrower plastics-only specialization.

Direct peers

• Electrocycling GmbH: Electrocycling is a leading German WEEE recycler operating large-scale treatment facilities for all WEEE categories including refrigeration, displays, lamps, and batteries. Direct peer with comparable facility footprint, certifications, and EU WEEE Directive service offerings.
• Attero: Attero is one of the Netherlands' largest WEEE recyclers, processing all categories of e-waste including refrigeration, displays, and batteries. Direct peer in European WEEE recycling with comparable service portfolio and BAT-compliant technology investments.
• Reciplas: Reciplas is a Portugal-based integrated WEEE recycling operator handling refrigeration, displays, lamps, and small appliances. Direct European peer operating in Southern Europe with comparable service lines and WEEELABEX-equivalent certifications.
• Sims Lifecycle Services: Sims Lifecycle Services (part of Sims Limited) operates IT asset disposition and electronics recycling services globally, including secure data destruction. Directly comparable to GreenWEEE's data destruction and IT equipment recycling offerings, serving similar enterprise and producer customers.
• Enviro Recycling Group (Stena-adjacent): Enviro operates specialized recycling of WEEE and industrial waste in the Nordics with comprehensive treatment lines. Comparable to GreenWEEE as a vertically integrated WEEE recycler focusing on material recovery and circular economy outcomes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/greenweee-international
• Xx.com/greenweee

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenWEEE