Sales Agents

What Sales Agents does

Sales Agents Ltd (operating as Sales Agents UK) is a UK-based two-sided marketplace, founded in 2016 and headquartered in Brighton, that connects businesses seeking commission-only sales agents with independent sales professionals. The platform serves manufacturers, suppliers, and service providers (primarily SMEs with select enterprise accounts) looking to scale go-to-market activity without direct employment risk, as well as self-employed sales agents, small sales agencies, and lead generators seeking commission-based opportunities. It reports an installed base of 18,777+ registered agents and 2,000+ UK businesses, with 920+ active opportunities and 32,430+ cumulative applications processed through the platform.

The core technology is a web-based marketplace with matching organized by sector specialization and geography, an application management dashboard for businesses, anonymous profile sharing for agent privacy, and a dedicated head-hunting outreach function. The January 2026 acquisition of AgentBase, the UK's longest-serving professional sales-agent platform (since 1993), extended reach into a legacy professional-agent audience and is being integrated into the parent platform.

Revenue is generated through tiered subscriptions on the business side (Free, Standard at £250/month, Premium at £450/month, Platinum at £1,500/month) and lower-friction memberships on the agent side (£3/month or £15 lifetime). Premium and Platinum tiers bundle active head-hunting, paid advertising campaigns reaching 10,000+ agents, and outcome-guaranteed service levels (70% Standard and 95% Premium success rates). Distribution is digital and self-serve with a UK/Republic of Ireland geographic focus plus a European Agent Introduction Service. The company is privately held, has not disclosed external funding, and is led by partners Lars Hellestrae and Stephen Craine with a small named head-hunting team.

Name

Sales Agents

Legal name

Sales Agents Ltd

Website

https://salesagents.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Sales Agents Ltd (Sales Agents UK) is a Brighton-based two-sided marketplace, founded in 2016, that connects UK businesses seeking commission-only sales agents with 18,777+ independent sales professionals, monetizing via tiered subscriptions and a head-hunting service.

Ownership category

akta.pro rank

Product category

Sales Agent Recruitment Marketplace

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Sales agent recruitment
• Commission-based marketplace
• Sales recruitment platform
• Commission-only sales network
• Sales partner matching

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Business Recruitment Subscriptions: Monthly subscription services for businesses seeking sales agents. Four tiers from free to Platinum, charged monthly with no contract commitment. Revenue generated from recurring subscriptions as businesses pay to access the agent network and recruitment services.
2. Agent Membership Subscriptions: Monthly (£3) or lifetime (£15) membership fees for sales agents seeking opportunities. Provides access to exclusive tips, introduction guarantee, lead exchange, and member discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sales Agents UK operates a two-sided online marketplace that connects businesses seeking commission-based sales agents with independent sales agents across the UK. The platform sells tiered subscription services to businesses (Standard £250/month, Premium £450/month, Platinum £1,500/month) that include advert creation, promotion, applicant screening, and dedicated head-hunting, alongside an Agent Membership program (£3/month or £15 lifetime) that gives agents access to exclusive opportunities, contract templates, legal guides, and an introduction guarantee.

Product overview

Sales Agents UK operates a recruitment platform connecting businesses with commission-based sales agents. The core platform is supported by tiered subscription services (Free, Standard at £250/month, Premium at £450/month, and Platinum at £1500/month) offering varying levels of advert creation, promotion, head-hunting, and agent screening. For sales agents, a membership program (£15 lifetime or £3/month) provides access to exclusive opportunities, the lead exchange, legal resources, and the Introduction Guarantee. The platform also features the Success Forum for agent networking. In January 2026, Sales Agents UK acquired AgentBase (established 1993), combining two long-standing UK sales agent platforms.

Differentiator

Problem solved

Functional benefit

Brands

• AgentBase: Acquired brand - longest-serving website for professional sales agents in the UK since 1993, now integrated with Salesagents.uk platform

Products and services

• Sales Agents UK Marketplace Platform Online two-sided marketplace that connects businesses seeking commission-based sales agents with independent sales agents across the UK, offering tiered subscription recruitment services and a network of 18,777+ active agents.
• Agent Membership Membership program for independent sales agents at £3/month or £15 lifetime, providing access to exclusive sales opportunities, the lead exchange, head-hunting services, an Introduction Guarantee, contract templates, and legal guides on agency law.
• AgentBase Longest-serving website for professional sales agents in the UK, established 1993, acquired by Sales Agents UK in January 2026 and now integrated with the Sales Agents UK marketplace to extend reach to established professional agents.

Quantifiable outcome

• 70% success rate for Standard service (one or more agents started selling)
• +2 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AgentBaseflagshipStrategic or Co-development Partner · 1 January 2026In January 2026, Sales Agents Ltd acquired all assets of AgentBase, the longest-serving website for professional sales agents in the UK since 1993. This acquisition extends Salesagents.uk's reach to AgentBase's established audience of professional agents and enhances the platform's market leadership position.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Regional players

• CV-Library: CV-Library is a UK-focused job board connecting employers with candidates. It serves as an alternative recruitment channel for sales roles in the UK market, overlapping with Salesagents.uk's business customer segment.
• Totaljobs: Totaljobs is a major UK-based job board and recruitment platform. It provides businesses with a channel to post sales-related roles and reach candidates, competing for the same employer-customer base as Salesagents.uk.
• Reed: Reed is one of the UK's largest recruitment platforms and job boards. It serves as an alternative channel for businesses recruiting sales staff in the UK, though it focuses on traditional employment rather than commission-only agent arrangements.

Emerging players

• Comeet: Comeet is a recruiting platform that includes sales role specialization. While focused on traditional hiring workflows, it represents a tech-forward alternative for businesses seeking sales talent with features like candidate matching and structured interviews.
• Haystack: Haystack is a sales recruitment platform that helps companies find sales professionals through targeted outreach. It overlaps with Salesagents.uk's core value proposition of matching businesses with sales talent, though with a tech-driven rather than marketplace approach.
• Working Solutions: Working Solutions is a sales outsourcing company that connects businesses with commissioned sales agents. While operating a different business model (they employ the agents), it addresses the same underlying customer need for flexible commission-based sales capacity.

Direct peers

• Pareto Law: Pareto Law specializes in sales recruitment and sales training services in the UK. It connects businesses with sales talent and offers related services, competing for businesses seeking to build sales teams through commission or employed arrangements.
• Sales Talent Agency: Sales Talent Agency specializes in recruiting sales professionals for businesses. While focused on permanent placements rather than commission-only agents, it serves the same business customer base seeking sales talent in the UK market.

Broad incumbents

• LinkedIn: LinkedIn operates the world's largest professional networking platform with Sales Navigator and job marketplace features. While not specialized in sales agent recruitment, it serves as both an alternative channel for businesses to find sales talent and a platform where independent sales agents market themselves.
• Indeed: Indeed is one of the world's largest job search engines, including in the UK market. Businesses seeking sales agents often use Indeed as an alternative posting channel, though it lacks specialization in commission-only sales roles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/salesagents-co-uk
• Xx.com/SalesagentsUK
• Facebookfacebook.com/salesagentsuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sales Agents