Blue Workforce

What Blue Workforce does

Blue Workforce is a small, privately held Danish technology company founded in 2012 and headquartered in Aalborg, Denmark. The firm operates with a headcount of 1-10 employees and has a private limited company structure.

The company's stated offering is a modular platform built around open control software, designed to deliver cost-performance optimization along three axes: cost, footprint, and workspace. This positioning suggests Blue Workforce targets industrial automation or robotics customers seeking flexible, compact, and economically efficient control solutions, where interoperability with third-party systems is enabled by the open software architecture.

The company is led by founder and CEO Preben Hjørnet. Public information about Blue Workforce is extremely limited: no product launches, partnerships, customer wins, funding details beyond a single November 2017 event, or revenue figures are disclosed in the available source data. Most detailed product, customer, and channel data in the source aggregate pertains to a separate entity (OnRobot) rather than Blue Workforce itself, which limits the depth of this description. The company appears to operate at micro-cap scale with minimal external visibility.

Name

Blue Workforce

Legal name

OnRobot A/S

Website

https://blueworkforce.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Blue Workforce is a small Danish technology company founded in 2012 in Aalborg that develops a modular platform with open control software for cost-performance optimization across cost, footprint, and workspace dimensions in industrial automation contexts.

Ownership category

akta.pro rank

Product category

Industrial Automation Hardware

NAICS

Industrial Machinery Manufacturing (33324), Machinery Manufacturing (333), All Other Industrial Machinery Manufacturing (333248)

SIC

General Industrial Machinery & Equipment (3560), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)

akta.pro secondary industries

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

Keywords

• Modular robotics platform
• Open control software
• Industrial automation
• Collaborative robotics
• Cost-optimized automation

Headquarters

HQ city

Aalborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Hardware Sales - End-of-arm tools: OnRobot generates revenue primarily from selling physical end-of-arm tooling products including grippers, sensors, tool changers, and accessories for collaborative robots.
2. Software - D:PLOY Platform: Revenue from software platform offerings including D:PLOY for palletizing, transferring, CNC machine tending, and packaging applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Blue Workforce develops and sells a modular industrial automation platform combined with open control software. The platform is engineered to deliver unmatched cost-performance optimization through reductions in cost, physical footprint, and workspace requirements for manufacturing and automation deployments.

Product overview

OnRobot is a one-stop shop for collaborative robot applications, offering a comprehensive portfolio of end-of-arm tools (grippers, sensors, tools) combined with the D:PLOY software platform. The product portfolio includes: Finger Grippers (RG2, RG6, 2FG14, 2FG7, 2FGP20, 3FG15, 3FG25), Vacuum Grippers (VGP30, VGP20, VG10, VGC10), Specialized Grippers (MG10 Magnetic, Gecko Gripper, Soft Gripper), Vision/Sensors (OnRobot Eyes 2.5D vision, HEX 6-Axis Force/Torque Sensor), Tools (OnRobot Screwdriver, OnRobot Sander), and Accessories (Quick Changer, Dual Quick Changer, LIFT100 Robot Elevator, Pallet Station, Dual Mounting Kit). The D:PLOY software platform enables automated building, running, monitoring, and re-deploying of collaborative applications across machine tending, material handling, palletizing, material removal, quality, and assembly use cases. Solutions include D:PLOY Palletizing, D:PLOY Transferring, D:PLOY CNC Machine Tending, and D:PLOY Packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Modular Industrial Automation Platform with Open Control Software A modular industrial automation platform paired with open control software, engineered to deliver cost-performance optimization across cost, physical footprint, and workspace dimensions for manufacturing and automation deployments.

Quantifiable outcome

• D:PLOY enables complete applications in just a few hours
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

One partnership is on record.

• Global Distributor PartnerscoreChannel Partner/ Reseller/ DistributorOnRobot operates a global network of distributors who resell their end-of-arm tooling and automation solutions. The partner program includes 'Find a distributor' and 'Become a partner' pathways.

Scale indicators1 record

Recent moves1 record

Broad incumbents

• SMC Corporation: Japanese pneumatics and automation components giant with extensive EOAT and vacuum gripper lines, often specified into the same cobot/automation projects as niche EOAT specialists.
• Destaco: Global supplier of clamping, gripping, and end-of-arm automation tooling with deep automotive and industrial OEM penetration — a broader-line incumbent in the same EOAT category.
• Universal Robots: Danish cobot OEM and the dominant collaborative-robot platform whose UR+ ecosystem aggregates third-party EOAT and software vendors — directly relevant as the platform most cobot-tooling specialists integrate with and compete within.
• Festo: Global pneumatics and electrical automation incumbent with a broad portfolio including grippers and controllers for collaborative robots — competes across multiple categories a small modular platform would address.

Direct peers

• Schunk: German manufacturer of grippers, clamping technology, and tool-changing systems for industrial robots; comparable as a broad-portfolio EOAT vendor with deep automation integrator relationships.
• Zimmer Group: German supplier of grippers, tool changers, and end-of-arm components for industrial and collaborative robots, overlapping with a modular cobot tooling portfolio.
• ATI Industrial Automation: US-based maker of robotic tool changers, force/torque sensors, and EOAT — a comparable specialist serving cobot and industrial robot integrators with adjacent hardware categories.
• Schmalz: German specialist in vacuum gripping systems and EOAT for industrial and collaborative robots, with strong European automation distribution — competes in the same EOAT-and-software-for-cobots category.
• Piab: Swedish vacuum-technology and gripping-component supplier serving collaborative and industrial robotics OEMs; comparable as a Nordic-region EOAT specialist targeting similar automation customers.
• Robotiq: Canadian vendor of plug-and-play end-of-arm tooling and software for collaborative robots — the closest direct comparable to a modular cobot-tooling platform with proprietary deployment software.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/blueworkforce
• YouTubeyoutube.com/channel/UCp7Zmx9IiSszDgNTEDvesJw
• Facebookfacebook.com/OnRobot1
• LinkedInlinkedin.com/company/blue-workforce-a-s
• Instagraminstagram.com/onrobot_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Workforce