CES Innovation Awards
The CES Innovation Awards is an annual consumer-technology awards program run by the Consumer Technology Association, recognizing outstanding design and engineering across 33 product categories, with honorees showcased at CES events in Las Vegas and regional Unveiled events in Europe.
- Company typePrivate
- Founded1924
- HeadquartersLas Vegas, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What CES Innovation Awards does
CES Innovation Awards is an annual consumer technology awards program owned and operated by the Consumer Technology Association (CTA), a 501(c)(6) trade association founded in 1924 and headquartered in Arlington, Virginia. The program accepts paid product submissions from manufacturers, developers, and suppliers worldwide across 33 technology categories — including AI, Accessibility & AgeTech, Audio/Video, Cybersecurity, Digital Health, Drones, Fashion Tech, FinTech, Robotics, Sustainability, Vehicle Tech, and XR Technologies — and routes them to an independent panel of industry experts in design, engineering, and media who rate entries on innovation, functionality, and aesthetics. For CES 2025 the program received a record 3,400+ submissions, a 13% YoY increase, with the AI category growing 49.5% and four new categories added (Beauty & Personal Care, Fashion Tech, Industrial Equipment & Machinery, Pet Tech & Animal Welfare). Submissions flow through a self-serve online platform, while honorees are announced and physically showcased at the Venetian Expo in Las Vegas and at regional CES Unveiled events in Amsterdam and Milan.
The program monetizes primarily through submission fees (pricing not publicly disclosed), with an adjacent exhibit-linked incentive that prices CES Unveiled Las Vegas tabletop exhibits at $7,000 for Innovation Honorees versus a $7,800 list price (an $800 discount). Primary customers are consumer technology companies — ranging from global enterprises (e.g., submissions from Sony, HP, Samsung Galaxy, Garmin) to startups funneled through the Eureka Park startup hub — who participate to obtain industry recognition, global media exposure, and business development access. Distribution combines direct enterprise sales via flagship and regional CES events, a self-serve online submission flow, and earned-media partnerships with international innovation organizations including the European Innovation Council, France Digitale, the Dutch Ministry of Economic Affairs and Climate Policy, and Cannes Marché Du Film. The parent CTA is membership-funded (over 2,200 member companies), has no venture or private-equity ownership, and operates CES Innovation Awards as one program within a broader event portfolio that includes Eureka Park, C Space, CES Foundry, and CES Creator Space.
CES Innovation Awards firmographics
Firmographics- Name
- CES Innovation Awards
- Legal name
- Consumer Technology Association (CTA)®
- Website
- https://ces.tech
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The CES Innovation Awards is an annual consumer-technology awards program run by the Consumer Technology Association, recognizing outstanding design and engineering across 33 product categories, with honorees showcased at CES events in Las Vegas and regional Unveiled events in Europe.
- Ownership category
- akta.pro rank
CES Innovation Awards industry classification
Industry- Product category
- Industry Awards Program
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Testing Laboratories (8734), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Virtual Awards Ceremonies & Competitions (Judging, Voting) (MPAGAOAN)
- akta.pro secondary industries
- Technology & Innovation Expos Organizers (THAHABAE), Awarding Organizations & Credentialing Bodies (Certificates/Diplomas) (EDADAFAC)
Keywords
Where CES Innovation Awards is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
CES Innovation Awards business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Award Submissions: Companies pay submission fees to enter products in the CES Innovation Awards program across various technology categories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | CES Unveiled Las Vegas exhibit with Innovation Honoree discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
CES Innovation Awards product offering
Product offeringCore offering
CES Innovation Awards is an annual recognition program operated by the Consumer Technology Association (CTA) that honors outstanding design and engineering in consumer technology products across 33 product categories. Submissions are evaluated by an expert panel of judges on engineering, aesthetics, design, functionality, and uniqueness, with top entries designated as Honorees and a select subset receiving the Best of Innovation distinction.
Product overview
CES Innovation Awards® is a single unified awards program that recognizes exceptional designs and engineering in technology across 33 product categories including Artificial Intelligence, Accessibility, Audio/Video Components, Cybersecurity, Digital Health, Drones, Fashion Tech, Robotics, Sustainability, Vehicle Tech, and XR Technologies. An independent panel reviews and rates submissions based on innovation, functionality, aesthetics, and design. The program annually honors Best of Innovation recipients and regular honorees, with a record 3,400+ submissions received in 2025.
Differentiator
Problem solved
Functional benefit
Brands
- Eureka Park: The startup hub at CES where global startups get discovered and funded through product launches, investor connections, media exposure and global partnerships.
- C Space
- CES Foundry
- CES Creator Space
Products and services
- CES Innovation Awards
- Best of Innovation Designation
- CES Unveiled Event Exhibitor Showcase
Quantifiable outcome
- Record-breaking 3400+ submissions received for CES 2025, a 13% increase from CES 2024
- +1 more outcomes
Companies that use CES Innovation Awards
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
CES Innovation Awards technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CES Innovation Awards partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Cannes Marché Du FilmminorNew partnership between CTA and Cannes' Marché Du Film introducing a new Filmmaking and Distribution category for CES Innovation Awards. This partnership expands the awards into creative industries content and entertainment.
- European Innovation Council (EIC)corePartnership with European Commission's European Innovation Council for CES Unveiled Amsterdam event. EIC helps identify breakout technologies from across Europe to be showcased at the event. EIC is Europe's flagship innovation program with a budget of more than €10.1 billion supporting deep tech, unicorns, and research projects. The winner of the pitch battle at CES Unveiled Amsterdam receives booth space in Eureka Park at CES Las Vegas.
- France DigitalecoreCo-hosting CES Tech Trends event with France Digitale, Europe's leading startup association. CES Tech Trends previews what to expect at CES 2025 and features French and European innovation. France Digitale represents over 2000 startups and investors.
- Dutch Ministry of Economic Affairs and Climate PolicycoreRenewed long-standing partnership with the Dutch Ministry of Economic Affairs and Climate Policy to demonstrate groundbreaking innovations from the Netherlands at CES Unveiled Amsterdam.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
CES Innovation Awards competitors and assessment
Company assessmentDirect peers
- iF Design Award: Annual international design competition recognizing product, communication, and packaging design. Highly comparable to CES Innovation Awards in structure (annual, expert-judged, multi-category) and audience (global product manufacturers and designers).
- Red Dot Design Award: Annual design competition across product, brand, and communication categories. Directly comparable as a prestigious, expert-judged design award program serving global consumer technology and product manufacturers.
- Edison Awards: Annual awards honoring innovation, excellence, and leadership in new product and service development. Comparable as an innovation-focused recognition program targeting technology innovators with a juried review process.
- IFA Innovation Awards: Awards presented at the IFA consumer electronics show in Berlin. Closely comparable as a consumer-tech innovation award program integrated into a major global electronics trade show with multi-category judging.
- Webby Awards: Annual awards recognizing excellence on the internet across websites, apps, advertising, and technology. Comparable structure to CES Innovation Awards: annual cycle, expert panels, multiple product categories, and prestige-driven brand recognition.
- SXSW Innovation Awards: Awards presented at SXSW recognizing the most exciting tech developments across multiple categories. Comparable as a tech-focused, multi-category awards program integrated into a major annual innovation conference.
- GSMA Global Mobile Awards (GLOMO): Annual awards at Mobile World Congress recognizing mobile and connectivity innovation. Comparable as a major industry-anchored, multi-category technology awards program with global reach and expert judging.
- Computex d&i awards: Design and innovation awards presented at COMPUTEX Taipei. Closely comparable to CES Innovation Awards as a consumer-tech-focused, conference-anchored, multi-category award program judged by international design experts.
Broad incumbents
- TIME Best Inventions: TIME's annual list of the best inventions, curated by editors rather than juried. Adjacent as a consumer-tech recognition platform with significantly broader mainstream media visibility than CES Innovation Awards.
- Fast Company Innovation Festival / Most Innovative Companies: Fast Company's annual recognition programs honoring innovative companies and products. Adjacent as a broader innovation recognition brand with strong media reach into business decision-makers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CES Innovation Awards social profiles
Digital presenceCES Innovation Awards financial estimates
Financial estimateRevenue estimate
Valuation estimate
CES Innovation Awards leadership team
Management profileNumber of profiles
Profiles3 records
CES Innovation Awards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CES Innovation Awards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CES Innovation Awards
What does CES Innovation Awards do?
CES Innovation Awards is an annual recognition program operated by the Consumer Technology Association (CTA) that honors outstanding design and engineering in consumer technology products across 33 product categories. Submissions are evaluated by an expert panel of judges on engineering, aesthetics, design, functionality, and uniqueness, with top entries designated as Honorees and a select subset receiving the Best of Innovation distinction.
Is CES Innovation Awards a public or private company?
CES Innovation Awards is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was CES Innovation Awards founded?
CES Innovation Awards was founded in 1924. It employs 1 to 10 people.
Where is CES Innovation Awards based?
CES Innovation Awards is headquartered in Las Vegas, United States, in the North America region.
How does CES Innovation Awards make money?
One revenue line is on record: award Submissions.
Who are CES Innovation Awards's main competitors?
Direct peers on record are iF Design Award, Red Dot Design Award, Edison Awards, IFA Innovation Awards, Webby Awards, SXSW Innovation Awards, GSMA Global Mobile Awards (GLOMO) and Computex d&i awards. Broad incumbents are TIME Best Inventions and Fast Company Innovation Festival / Most Innovative Companies.
Does CES Innovation Awards have an API?
No public API is recorded for CES Innovation Awards.
What industry is CES Innovation Awards in?
CES Innovation Awards's product category is Industry Awards Program. Its primary akta.pro industry code is MPAGAOAN, Virtual Awards Ceremonies & Competitions (Judging, Voting), with a secondary code of THAHABAE, Technology & Innovation Expos Organizers. Its NAICS code is 56192 and its SIC code is 8734.