EMG

Insurance Brokerage and Financial Advisoryemgsa.ch

EMG SA is a Swiss independent insurance broker and financial advisor, founded in 2019, operating a digital-first platform that compares 250+ insurers and 60+ banks for individual consumers and professionals across personal, commercial, and mortgage lines.

Company typePrivate
Founded2019
HeadquartersCointrin, Switzerland
Headcount51–100
GTM typeB2B and B2C
OfferingServices

What EMG does

EMG SA is a Swiss independent insurance brokerage and financial advisory firm founded in 2019, headquartered in Cointrin, Geneva. The company operates a digital-first comparator and advisory platform aggregating offers from 250+ insurance companies, 60+ banks, and 2,000+ ecosystem partners, serving Swiss individual consumers and professionals with personal lines (liability and household, health, car, legal protection, pension/3rd pillar) and commercial lines (professional liability, inventory, accident, loss of earnings, professional pension), plus mortgage financing. The technology stack includes a cloud-based insurance comparator (emgsa.ch), the MyEMG web client portal for contract management and claims reporting, a mobile application with AI-powered chat and automated document processing, and four sub-brands — Comparea (insurance comparator), Info3p (pension), Digitaxe (tax), Ma Lpp (pillar 3a/3b planning).

The business model is commission-based brokerage: end-customer access to comparison and advisory is free, and EMG earns affiliate/referral commissions from insurance providers and banks when policies or mortgages are placed, supplemented by professional services fees from consultation engagements. Distribution blends self-serve digital channels (website, client portal, mobile app), sales-assisted phone consultation, and three physical agencies in French-speaking Switzerland (Geneva, Vaud, Valais). All agents are certified by FINMA, CICERO, and hold the AFA insurance intermediary diploma.

EMG is founder-owned (Lucas ESTRELLA), with a leadership team including CEO Alexis MILON, CTO/DPO Valentin CORSAIN, and department heads for health, mortgages, legal protection, and provident lines. The company reports 5,000+ clients served in 2024, claims 620% growth in 2023, and holds a 5.0/5 Google rating across 667+ reviews; no funding rounds, M&A activity, or external investment are disclosed.

EMG firmographics

Firmographics

Name: EMG
Legal name: EMG SA
Website: https://emgsa.ch
Company type: Private
Founded year: 2019
Operating status: Operating
Headcount range: 51–100 employees
Short description: EMG SA is a Swiss independent insurance broker and financial advisor, founded in 2019, operating a digital-first platform that compares 250+ insurers and 60+ banks for individual consumers and professionals across personal, commercial, and mortgage lines.
Ownership category
akta.pro rank

EMG industry classification

Industry

Product category: Insurance Brokerage and Financial Advisory
NAICS: Insurance Agencies and Brokerages (524210)
SIC: Insurance Agents, Brokers & Service (6411)
akta.pro primary industry: Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
akta.pro secondary industries: Embedded Insurance Distribution & Premium Financing (FSAGALAF), Universal Life (UL) Insurance (FSAIABAB)

Keywords

Insurance brokerage services
Insurance comparison platform
Mortgage comparison services
Financial advisory services
Pension planning services

Where EMG is headquartered

Location

Headquarters

HQ city: Cointrin
HQ country: Switzerland
HQ region: Europe

Offices4 records

Markets served

EMG business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

Insurance Brokerage Commissions: EMG acts as an independent intermediary earning commissions from insurance companies when customers purchase policies through their platform. They compare offers from 250+ companies and earn referral/broker fees from insurance providers.
Advisory and Consultation Services: Revenue from personalized consultation services for insurance selection, needs analysis, and ongoing coverage management for individuals and professionals.

Pricing tiers

Model	Billing	Price
Other	Other	Free comparison service for end customers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

EMG product offering

Product offering

Core offering

EMG SA is an independent insurance broker and financial advisor operating a 100% online insurance and mortgage comparison platform for Swiss residents and self-employed professionals. The company aggregates offers from 250+ insurance companies and 60+ banks, providing personalized advisory services across personal insurance, business insurance, pension/3rd pillar planning, and mortgage financing. Distribution combines a digital comparator, AI-enabled mobile app, web client portal, and three physical agency locations in Switzerland.

Product overview

EMG SA is a Swiss insurance broker and financial advisor providing a digital-first insurance and financial services platform. The company operates as a multi-product comparator and advisory service, combining an online platform with mobile applications and a client portal. The core offerings include personal insurance products (liability, health, car, legal protection, and pension/3rd pillar), business insurance solutions (professional liability, inventory, accident, earnings, and pension), and mortgage financing services. EMG's product ecosystem includes branded tools: the Client Area (MyEmg) web portal for contract management, a mobile application for on-the-go access, and specialized sub-brands such as Comparea (insurance comparator), Info3p (pension comparator), Digitaxe (tax services), and Ma Lpp (pillar 3a planning). The platform differentiates through AI-powered features in its mobile app, partnerships with over 60 banks and 2,000+ insurers, and a team of FINMA-certified advisors across Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

Comparea: Insurance comparison platform
Info3p
Digitaxe
Ma Lpp

Products and services

Liability & Household Insurance
Health Insurance
Car Insurance
Legal Protection Insurance
Pension Insurance (3ème Pilier)
Mortgage Comparator
Professional Liability Insurance
Business Insurance Portfolio

Quantifiable outcome

97% of users recommend EMG services
+3 more outcomes

Companies that use EMG

Customer profile

Named customers2 records

Segments2 records

Ideal customer profiles2 records

EMG technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

EMG partnerships and signals

Strategic signal

Partnerships

Ten partnerships are on record, tiered core and minor.

AllianzcoreOthersInsurance provider partner included in EMG's comparison network. EMG offers Allianz products as part of their insurance comparison service for liability, health, car, and other insurance categories.
BaloisecoreOthersSwiss insurance company partnered with EMG for providing insurance comparison services across multiple product lines including mortgage and property insurance.
Groupe MutuelcoreOthersHealth insurance specialist partner offering products through EMG's comparison platform, particularly prominent in health and pension insurance offerings.
VaudoisecoreOthersSwiss insurance provider included in EMG's partner network for health, car, and legal protection insurance comparisons.
ZurichcoreOthersGlobal insurance provider partnered with EMG for offering comprehensive insurance products through the comparison platform.
Banque MigroscoreOthersSwiss bank partner providing mortgage financing products compared on EMG's platform, serving customers seeking property financing solutions.
RaiffeisencoreOthersSwiss cooperative banking group partnered with EMG for mortgage comparison services, offering competitive rates for property financing.
UBScoreOthersGlobal Swiss banking partner included in EMG's mortgage comparator, offering mortgage products to Swiss property buyers.
Swiss LifecoreOthersSwiss insurance and pensions specialist partner offering life insurance and pension products through EMG's comparison platform.
HelvetiaminorOthersSwiss insurance provider partnered for claims management support. EMG provides direct claims reporting and helpline access to Helvetia for customers.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

EMG competitors and assessment

Company assessment

Market position

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

EMG financial estimates

Financial estimate

Revenue estimate

Valuation estimate

EMG leadership team

Management profile

Number of profiles

Profiles11 records

EMG funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

EMG M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMG

What does EMG do?

Is EMG a public or private company?

EMG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was EMG founded?

EMG was founded in 2019. It employs 51 to 100 people.

Where is EMG based?

EMG is headquartered in Cointrin, Switzerland, in the Europe region.

How does EMG make money?

Two revenue lines are on record. Insurance Brokerage Commissions are the primary driver. The others are advisory and Consultation Services.

Does EMG have an API?

No public API is recorded for EMG.

What industry is EMG in?

EMG's product category is Insurance Brokerage and Financial Advisory. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms, with a secondary code of FSAGALAF, Embedded Insurance Distribution & Premium Financing. Its NAICS code is 524210 and its SIC code is 6411.