Unanimis

Online Casino Editorial Contentunanimis.co.uk

Unanimis is a London-based private digital advertising network founded in 2001 that specializes in branded and performance display advertising, operating with 51-100 employees and an associated content publishing web property.

Company typePrivate
Founded2001
HeadquartersLondon, United Kingdom
Headcount51–100
GTM typeB2C
OfferingDigital Commerce or Content

What Unanimis does

Unanimis is a London-based, privately-held digital advertising network founded in 2001 that specializes in branded and performance display advertising. The firm operates with 51-100 employees and is headquartered in the United Kingdom, with a UK-registered domain (unanimis.co.uk). No parent company, ownership structure, or investor backing is disclosed in the available data.

Unanimis firmographics

Firmographics

Name: Unanimis
Legal name: Unanimis
Website: https://unanimis.co.uk
Company type: Private
Founded year: 2001
Operating status: Operating
Headcount range: 51–100 employees
Short description: Unanimis is a London-based private digital advertising network founded in 2001 that specializes in branded and performance display advertising, operating with 51-100 employees and an associated content publishing web property.
Ownership category
akta.pro rank

Unanimis industry classification

Industry

Product category: Online Casino Editorial Content
NAICS: Gambling Industries (7132), Other Gambling Industries (713290)
SIC: Services-Miscellaneous Amusement & Recreation (7990)
akta.pro primary industry: Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

Casino game reviews
Slot machine reviews
Online gambling content
Affiliate content publishing
Casino editorial content

Where Unanimis is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Markets served

Unanimis business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

Affiliate Marketing: The site features third-party online casino brands and games, with embedded affiliate links and references to online casino platforms, suggesting an affiliate/referral revenue model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Unanimis product offering

Product offering

Core offering

Unanimis operates an editorial content website that publishes news, reviews, and guides about online casino games including video slots, classic slots, Megaways slots, progressive jackpots, poker variants, table games (blackjack, roulette, baccarat, craps, Sic Bo), and lottery-style games (bingo, keno). The site covers games from providers such as Microgaming, NetEnt, Pragmatic Play, Playtech, ELK Studios, iSoftBet, Blueprint Gaming, Quickspin, Booming Games, Lightning Box Games, and Barcrest. Revenue is generated via embedded affiliate links to third-party online casino platforms.

Product overview

Unanimis is a single-site editorial blog focused on casino games content. The site provides reviews, game guides, and entertainment articles about various casino game types including slot machines (video slots, classic slots, Megaways, progressive jackpots), poker (Texas Hold'em, video poker, Pai Gow), table games (blackjack, roulette, baccarat, craps, Sic Bo), and lottery-style games (bingo, keno). Content covers games from multiple third-party providers but the site itself functions as a content platform rather than a product vendor.

Differentiator

Problem solved

Functional benefit

Products and services

Unanimis Casino Games Editorial A WordPress-based editorial blog providing news, reviews, and insights about casino games including slot machines, poker variants, table games, and lottery-style games. The site features content about games from various providers such as Microgaming, Quickspin, ELK Studios, iSoftBet, NetEnt, Playtech, Blueprint Gaming, Booming Games, Lightning Box Games, Pragmatic Play, and Barcrest, with embedded affiliate links to online casino operators.

Companies that use Unanimis

Customer profile

Segments1 record

Ideal customer profiles1 record

Unanimis technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Unanimis partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Unanimis competitors and assessment

Company assessment

Direct peers

Oddschecker: UK-based odds comparison and affiliate site (owned by Flutter Entertainment) covering sports betting and increasingly casino. Comparable as a UK affiliate/review publishing business monetising operator referral traffic.
XLMedia: Listed (LON: XLMedia) digital publishing and affiliate operator with dedicated gambling vertical (including WhichBingo). Comparable as a content-led gambling affiliate running editorial review websites monetised via operator referrals.
Top10Casinos.com: Independent casino review and affiliate site publishing slot, table game, and poker reviews monetised through operator referrals. Comparable as an SEO-driven single-site casino affiliate publisher.
Gambling.com Group: Publicly listed iGaming affiliate and review operator (Nasdaq: GAMB) running casino, sports betting, and poker content sites across multiple jurisdictions. Directly comparable as a casino-focused affiliate/review business relying on SEO content and operator referral revenue.
Catena Media: Listed (STO: CTM) online gambling lead-generation and affiliate operator with a large portfolio of casino, sports, and poker review brands. Directly comparable as a multi-site iGaming affiliate reliant on search and operator referral deals.
Better Collective: Listed (STO: BETCO) sports betting and iCasino affiliate operator with a portfolio of review and comparison sites. Comparable as an SEO-led affiliate monetising operator referral traffic across verticals including casino and poker.
Raketech Group: Listed (Nasdaq First North: RAKE) performance marketing and affiliate operator focused on iGaming and online comparison sites. Comparable as an SEO-driven casino/sports affiliate business monetised through operator partnerships.
GiG Media (Gaming Innovation Group): Listed (OB: GIG) iGaming affiliate and media operator owning sites such as WSN, AskGamblers, and Casinomeister. Directly comparable as a casino-focused affiliate network using editorial content to drive operator referrals.

Emerging players

Web Partners (former BoS Media legacy affiliates): Affiliate network for iGaming operators, smaller than the listed peers but operating in the same affiliate/referral ecosystem connecting casino brands with content publishers like Unanimis.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights4 records

Customer concentration

Unanimis financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Unanimis leadership team

Management profile

Number of profiles

Unanimis funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Unanimis M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unanimis

What does Unanimis do?

Is Unanimis a public or private company?

Unanimis is a private company. It is classified as unknown and is currently operating.

When was Unanimis founded?

Unanimis was founded in 2001. It employs 51 to 100 people.

Where is Unanimis based?

Unanimis is headquartered in London, United Kingdom, in the Europe region.

How does Unanimis make money?

One revenue line is on record: affiliate Marketing.

Who are Unanimis's main competitors?

Direct peers on record are Oddschecker, XLMedia, Top10Casinos.com, Gambling.com Group, Catena Media, Better Collective, Raketech Group and GiG Media (Gaming Innovation Group). Web Partners (former BoS Media legacy affiliates) is listed as an emerging player.

Does Unanimis have an API?

No public API is recorded for Unanimis.

What industry is Unanimis in?

Unanimis's product category is Online Casino Editorial Content. Its primary akta.pro industry code is MPAEAMAB, Casino/iCasino Affiliate & Review Sites. Its NAICS code is 7132 and its SIC code is 7990.