Bite Back

What Bite Back does

Bite Back 2030 Limited is a UK-registered charity (charity number 1180969 in England and Wales; SC055240 in Scotland) operating as a youth-led movement founded in 2019 and headquartered in London. The organisation campaigns for healthier school food, fairer food marketing practices, and policy change affecting young people in the UK. Its primary beneficiaries are young people and school students who are mobilised as activists to protest, debate, pressure brands and politicians, and publish research on junk food advertising and school food environments. The core programs are a national youth activism movement of 70+ core activists engaging thousands of young people, and the Bite Back in Schools program, a fully funded initiative reaching 30,000+ students across England and Scotland to improve school food.

The organisation has no proprietary technology platform or commercial product suite; it operates campaigns, school programs, and policy advocacy through digital channels (email, social media, research reports) and grassroots organising. Bite Back does not sell products or services and has no disclosed pricing model. Its revenue model is donation-based, drawing on individual supporters and a network of foundations, charities, organisations, and institutional funders across the UK. Distribution occurs through direct youth engagement, school partnerships, a schools portal, and self-serve digital touchpoints (website, social, email).

The competitive positioning is differentiated by being youth-led rather than youth-informed: activists shape campaigns, lead action, and speak directly to decision-makers. Bite Back holds no patents or trademarks and reports no formal awards. Its strategic partners include Clear Channel (media sponsorship) and a network of UK foundations and charitable organisations providing core financial support. Leadership is anchored by CEO D'Arcy Williams; the organisation employs 11-50 staff.

Name

Bite Back

Legal name

Bite Back 2030 Limited

Website

https://biteback2030.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Bite Back is a UK charity running a youth-led movement that campaigns for healthier school food, fairer food marketing, and related policy change, engaging 70+ activists, thousands of young people, and 30,000+ students through its Bite Back in Schools program across England and Scotland.

Ownership category

akta.pro rank

Product category

Youth Advocacy and Charitable Campaigns

NAICS

Community Food Services (624210)

akta.pro primary industry

School Feeding & Social Protection Partnerships (Conditional Cash Transfers, etc.) (EDADALAL)

akta.pro secondary industries

Food Services Administration (Meal Eligibility, POS, Nutrition Compliance) (EDAJAHAJ), Vending, Kiosk & À La Carte Food Programs (On-Campus Retail) (EDAEAEAI)

Keywords

• Youth advocacy campaigns
• School food reform
• Food marketing regulation
• Charity activism
• Public health policy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations: Bite Back 2030 is a registered charity (1180969) and in Scotland (SC055240) that accepts donations from individuals to fuel youth action and support young activists fighting for healthier futures.
2. Foundations and Organizational Support: Supported by leading foundations, charities, organisations and individuals across the UK.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Bite Back is a youth-led movement and registered charity that campaigns for healthier school food, fairer food marketing to young people, and policy change in the UK. It runs the Bite Back in Schools programme that works directly with students to improve school food environments, and mobilises young activists to protest, pressure brands and politicians, and publish research on junk food marketing.

Product overview

Bite Back is a youth-led movement and advocacy organization, not a technology product company. It does not offer a SaaS platform, application, or digital product suite. The organization operates as a charitable initiative focused on campaigning for healthier school food and fairer advertising practices targeting young people. Its activities include youth activism programs, school food improvement initiatives, local campaigns, and policy advocacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Bite Back in Schools Fully funded school programme that empowers students to improve their school's food environment. It operates across schools in England and Scotland and has engaged more than 30,000 young people.
• Youth-led Campaign Movement Ongoing national advocacy campaigns led by 70+ youth activists to protest, speak out, debate, pressure brands and politicians, and share stories on junk food marketing and school food.
• Research Reports on Food Marketing Original research publications examining social media junk food advertising and food marketing tactics, used to inform public debate and policy advocacy.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Clear ChannelminorOthersClear Channel sponsored activist Vin's appearance as part of Bite Back's youth activism program.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Children's Food Trust: UK charity focused on children's food and nutrition, including school meals standards. Operates in the same advocacy and policy space targeting school food environments.
• School Food Matters: UK charity focused on improving school food and food education for children. Closely aligned with Bite Back's Bite Back in Schools program in mission and beneficiary group.
• Food Foundation: UK food-focused charity that campaigns for healthier food systems and publishes influential research on food poverty and childhood nutrition. Directly comparable in mission, advocacy focus, and funder base to Bite Back.
• Food Matters: UK-based organisation focused on sustainable food systems and policy advocacy. Comparable as a small UK charity working on food system change through campaigns and partnerships.
• Sustain: Alliance of UK food and farming organisations advocating for better food and farming policies. Comparable as a UK-based advocacy coalition working on food system change with similar policy targets.
• Obesity Health Alliance: UK coalition of over 40 health organisations campaigning for policies to address obesity, including junk food marketing restrictions. Shares overlapping policy targets and advocacy tactics with Bite Back.
• Action on Sugar: UK campaign group focused on reducing sugar consumption and improving food labelling and marketing, particularly to children. Comparable advocacy-driven model targeting food industry practices.

Emerging players

• Soil Association: UK charity working on sustainable food and farming including school food programs (Food for Life). Partial overlap with Bite Back's school food mission through their school engagement work.

Broad incumbents

• British Nutrition Foundation: Established UK charity providing nutrition education and information. Operates in the same nutrition advocacy space but with broader, more education-focused remit than Bite Back's campaign-driven approach.
• Jamie Oliver Foundation: Established food education and advocacy charity with broader scope than Bite Back. Comparable in school food advocacy (e.g., campaigns on school meals) but operates at greater scale with celebrity-driven brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bite Back