Southpark Mall

What Southpark Mall does

Southpark Mall is a single-asset regional shopping mall located at 230 Southpark Circle in Colonial Heights, Virginia, serving the TriCities and greater Richmond-Petersburg metropolitan area. The property is anchored by JCPenney, DICK'S Sporting Goods, and a 16-screen Regal Cinemas, with over 80 retail tenants comprising a mix of national brands (H&M, Foot Locker, Bath & Body Works, LIDS, American Eagle, GNC, Chick-fil-A, rue21, SHOE DEPT ENCORE, Claire's, Five Below) and local businesses spanning fashion, footwear, beauty, sporting goods, health, dining, and entertainment.

The mall operates a traditional physical retail model with no proprietary technology platform disclosed beyond a standard website featuring an interactive map, store directory, events calendar, sales/deals aggregator, dining directory, and a VIP Club email registration program. A separate Kids Club program targets families with children 10 and under through monthly events and giveaways. The site is WCAG 2.0/2.1 AA and CCPA compliant. Technology infrastructure is consumer-facing CMS functionality rather than differentiated IP.

Commercially, Southpark Mall generates revenue by leasing retail space to national brands and local businesses under recurring lease arrangements, supplemented by common-area maintenance and marketing recoveries from tenants. The property is owned and operated by Spinoso Real Estate Group, a Syracuse, NY-based real estate management company. Go-to-market relies on physical foot traffic driven by anchor retailers and the entertainment offering, supported by event programming, sales promotions, email marketing through the VIP Club, and a social media presence. No app, API, or AI capabilities are disclosed. Revenue, occupancy, and financial performance are not publicly reported.

Name

Southpark Mall

Legal name

Southpark Mall

Website

https://southparkmall.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Southpark Mall is a privately held regional shopping mall in Colonial Heights, Virginia, operating over 80 retail and dining tenants anchored by JCPenney, DICK'S Sporting Goods, and a 16-screen Regal Cinemas, serving shoppers in the TriCities and greater Richmond-Petersburg metropolitan area.

Ownership category

akta.pro rank

Headquarters

HQ city

Colonial Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Retail Tenant Leasing: Southpark Mall generates revenue by leasing retail space to national brands and local businesses. Tenants include anchor stores (JCPenney, DICK'S Sporting Goods), fashion retailers, restaurants, entertainment venues (Regal Cinemas), and service providers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Southpark Mall operates a physical shopping and entertainment destination in Colonial Heights, VA, leasing retail space to over 80 national brands and local businesses. The property is anchored by JCPenney, DICK'S Sporting Goods, and a 16-screen Regal Theatre, and serves the TriCities and greater Richmond-Petersburg metropolitan area. Revenue is generated by charging rent to retail tenants operating within the mall.

Product overview

Southpark Mall is a single-property shopping and entertainment destination mall in Colonial Heights, VA. The mall operates as a unified retail platform with over 80 stores anchored by JCPenney, DICK'S Sporting Goods, and a 16-screen Regal Theatre. It offers a mix of national retail brands and local businesses across categories including fashion, beauty, sports, dining, and entertainment. The property provides customer-facing services including a Kids Club program, VIP email club, sales/deals platform, events calendar, dining directory, and interactive map. The mall is managed by Spinoso Real Estate Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Southpark Mall Shopping Destination A consolidated retail and entertainment property with over 80 stores and restaurants, anchored by JCPenney, DICK'S Sporting Goods, and a 16-screen Regal Theatre, serving consumers in the TriCities and greater Richmond-Petersburg metropolitan area.
• VIP Club Email registration program that collects shopper profile data (name, email, zip, birthday, gender) to deliver exclusive deals, inside scoops, and special promotions from Southpark Mall retailers.
• Kids Club Free membership club for children 10 and under offering creative classes, book readings, special entertainment, academic activities, and monthly kid-friendly events with free giveaways.
• Sales & Deals Platform Curated promotions platform that aggregates exclusive offers and deals from tenants including Bath & Body Works, SHOE DEPT ENCORE, American Eagle, and Claire's.
• Events Programming Calendar of mall events including Kids Club activities, piercings, movie screenings, and seasonal community programming designed to drive foot traffic.
• Dining Directory Restaurant and eatery guide covering American, Asian Fusion, Chinese, Coffee & Tea, Desserts & Sweets, Fast Food, and Sandwiches & Soups categories available on-site.
• Interactive Mall Map Digital navigation tool showing store locations, ATM locations, and restrooms throughout the shopping center for shopper wayfinding.

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Simon Property Group: Largest U.S. mall REIT operating premium enclosed regional malls across top markets. While far larger and more institutional than Southpark, Simon owns comparable regional mall assets and sets the benchmark for mall operator economics.
• Brookfield Property Group: Owns and operates a large portfolio of enclosed malls and retail real estate in the U.S. Many of its assets are Class B/C regional malls with similar anchor and in-line tenant dynamics to Southpark Mall.

Direct peers

• Brixmor Property Group: Public REIT focused on open-air and grocery-anchored community shopping centers, but with comparable secondary-market tenant base, leasing model, and food-and-dining integrations.
• Macerich: Public REIT focused on regional enclosed malls of similar vintage and size to Southpark, often in secondary and tertiary markets with traditional department-store anchors. Comparable tenant mix and re-tenanting playbook.
• Washington Prime Group: Historically a public REIT operating enclosed regional malls in secondary and tertiary markets. Comparable Class B mall profile, traditional anchor mix, and re-tenanting challenges in a structurally pressured sector.
• RPT Realty: Public REIT focused on grocery-anchored and open-air shopping centers in primary and secondary markets. Comparable lease structure, tenant base, and mid-market positioning.
• Tanger Inc. Public REIT operating outlet and value-oriented shopping destinations in secondary markets. Comparable customer demographic and reliance on value and brand-name tenant mix.
• CBL & Associates Properties: Historically a public mall REIT operating enclosed regional malls in secondary and tertiary markets anchored by traditional department stores — directly comparable to Southpark's format, anchor profile, and trade area characteristics.
• Phillips Edison & Company: Public REIT focused on neighborhood shopping centers anchored by necessity-based retailers. Comparable tenant relationships, leasing model, and secondary-market exposure.
• Kite Realty Group: Public REIT operating open-air shopping centers in select U.S. markets. Comparable tenant mix, lease economics, and focus on everyday-needs and dining anchors in mid-size markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/theshoppesatcarlsbad
• Xx.com/shopsouthpark
• Facebookfacebook.com/southparkmallva

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southpark Mall