TV Cámaras

What TV Cámaras does

TV Cámaras is a Medellín, Colombia-based audiovisual production company founded in 1986 as a television programming entity and rebranded in 2000 as a production company focused on designing audiovisual content for multiple platforms. The firm produces television programs and series, documentaries, commercials, institutional videos, testimonial and social/environmental videos for corporate and institutional clients across Colombia, with an operational emphasis on the Medellín and Antioquia region. Its portfolio spans core audiovisual production (realización audiovisual), content management (scriptwriting, social media management, editorial/text correction services), equipment rental with operators, event support, illustration and animation, recording studio services, and corporate training in on-camera presentation and executive communication.

The company operates with a small team (seven named professionals) led by Lillyana Estrada, a Communication and Journalism professional with a Master's in Cinema from The New School (NY). Service delivery relies on conventional audiovisual technology — cameras, lighting, microphones, drones for aerial cinematography — rather than any proprietary software platform. Two branded properties anchor its market presence: "De boca en boca," a journalistic program launched in 1986 that ran for 26 years on television before migrating to a web video blog (now exceeding 1.6 million views and 7,260 YouTube subscribers), and the "Concurso Nacional de Microhistorias Digitales," a national competition launched in 2011 to promote new audiovisual creators. The company has accumulated two Simón Bolívar National Journalism Awards, two India Catalina awards, four CIPA awards, and a third-place Kienyke award, plus a 2023 CIPA special recognition for excellence in cultural journalism.

TV Cámaras generates revenue through a hybrid model: project-based professional services for production, equipment rental, training, and editorial work, layered with recurring monthly subscription plans for social media management (Basic COP$900,000–1,200,000, Plus COP$1,500,000–1,800,000, Premium COP$1,600,000–2,000,000, plus VAT). Go-to-market is sales-led, driven by direct outreach through WhatsApp, email, phone, and word-of-mouth referrals, with content distribution partnerships providing additional reach via TELEVID, TELEANTIOQUIA, and TELEMEDELLÍN regional broadcasters.

Name

TV Cámaras

Legal name

TV Cámaras

Website

https://tvcamaras.tv

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

TV Cámaras is a Medellín-based audiovisual production company founded in 1986 that produces TV programs, documentaries, commercials, and social media content for Colombian businesses and institutions. Led by Lillyana Estrada, the 7-person firm offers subscription social media management, equipment rental, and training services.

Ownership category

akta.pro rank

Product category

Audiovisual Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Corporate & Internal Communications Video (MPADAEAC)

akta.pro secondary industries

Business, Politics & Current Affairs Documentaries (MPADADAJ), Camera, Grip & Lighting Equipment Rental (MPADAFAB)

Keywords

• Audiovisual production
• Video production services
• Social media management
• Equipment rental
• Corporate training

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Audiovisual production services: Production of television programs, series, documentaries, commercials, institutional videos, testimonial videos, social videos, and environmental videos for companies and institutions across multiple platforms
2. Social media management services: Monthly social media packages including content planning, post creation (8 posts), management across Instagram and Facebook, and monthly reporting
3. Equipment rental: Rental of television and video equipment (cameras, microphones, lights, tripods, supports, drones) with operators for on-location productions
4. Training and formation services: Communication and presentation skills training for television, executives, corporate management, educators, candidates for elections, and event protocol
5. Content management and editorial services: Data mining, script writing, social media management, text editing and correction for magazines, newspapers, newsletters, and research services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

TV Cámaras is an audiovisual production company based in Medellín, Colombia that formulates, develops, and executes television programs, documentaries, commercials, institutional videos, testimonial videos, social media content, and environmental videos for companies and institutions distributed across multiple platforms. The company also provides social media management subscription packages, equipment rental with operators, professional training in presentation and communication skills, and editorial/content management services.

Product overview

TV Cámaras is an audiovisual production company offering a comprehensive portfolio of services built around its core audiovisual production capability (realización audiovisual). The portfolio includes content management services (gestión de contenidos), equipment rental with operators, event support, illustration and animation, recording studio facilities, social media management packages (Basic, Plus, Premium plans), and professional training programs. The company also operates branded products including the video blog 'De boca en boca' (a journalistic program since 1986) and the 'Concurso Nacional de Microhistorias Digitales' competition (launched 2011). This is a service-based business rather than a software platform, providing human-powered audiovisual and communication services to companies and institutions.

Differentiator

Problem solved

Functional benefit

Brands

• De boca en boca: A journalistic program that started in 1986 and ran for 26 years on television before migrating to a web video blog format, focusing on current events and social content.
• Concurso Nacional de Microhistorias Digitales

Products and services

• Realización audiovisual (Audiovisual Production) End-to-end audiovisual production for companies and institutions, including TV programs and series, documentaries, commercials, institutional videos, testimonial videos, social content, and environmental videos distributed across multiple platforms.
• Gestión de contenidos (Content Management) Content management services including data mining, script and screenplay writing, and social media management for clients.
• Alquiler de equipos (Equipment Rental) Rental of television and video equipment for field productions, including cameras, microphones, lights, tripods, supports, and drones, with trained operators provided.
• Apoyo a eventos (Event Support) Event support services for social and academic events, including recording, photography, and editing.
• Ilustración y animación (Illustration and Animation) Illustration and animation services to support audiovisual productions.
• Estudio de grabación (Recording Studio) Recording studio facilities for video production, photography, broadcasts, and streaming.
• Formación y capacitación (Training and Capacity Building) Training services covering TV presentation techniques for protocol events, expression skills for senior management, communication skills for political candidates, executives, and educators.
• Planes de redes sociales (Social Media Plans) Recurring monthly social media management packages including Basic (8 monthly posts with copy and captions), Plus (8 posts plus 2 videos up to 30 minutes each), and Premium (8 posts plus 4 videos up to 30 minutes each), with monthly reporting and publishing across Instagram, Facebook, and client pages.
• De boca en boca Journalistic video blog program covering current affairs and social content, originally a television program since 1986 that migrated to the web and continues as an owned media brand for TV Cámaras.
• Concurso Nacional de Microhistorias Digitales (National Digital Microhistories Competition) Annual national competition organized by TV Cámaras to promote, encourage, and provide exhibition platforms for new generations of audiovisual creators in Colombia, distributed via partner television channels.
• Editorial y textos (Editorial and Text Services) Editorial services including writing, text correction, research, and editorial services for magazines, newspapers, newsletters, and various physical and digital texts.

Quantifiable outcome

• Over 1,667,201 video views achieved on interview content
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• TELEVIDcoreChannel Partner/ Reseller/ DistributorTelevision broadcast partner for streaming and broadcast distribution of TV Cámaras content, including the Microhistorias Digitales competition materials
• TELEANTIOQUIAcoreChannel Partner/ Reseller/ DistributorRegional television channel partner broadcasting TV Cámaras content, particularly the Microhistorias Digitales competition materials via streaming and broadcast
• TELEMEDELLÍNcoreChannel Partner/ Reseller/ DistributorRegional Medellín television partner for content distribution, airing Microhistorias Digitales competition and other TV Cámaras productions via streaming and broadcast

Scale indicators6 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Caracol Televisión: Colombia's largest private television network, operating broadcast channels and in-house production for series, documentaries, and entertainment content. Comparable as a major Colombian producer/distributor of audiovisual content, though operating at vastly larger scale and across national rather than regional markets.
• RCN Televisión: Second major Colombian national television broadcaster with significant in-house production of series, news, and entertainment programming. Directly comparable as a Colombian audiovisual content producer-distributor with broadcast capabilities, though national in scope rather than regional/Medellín-based.
• Paramount Television International Studios: Operates the former Fox Telecolombia scripted production studio based in Bogotá and other LATAM hubs, producing premium Spanish-language content. Comparable as a Colombian-based audiovisual production operation targeting multi-platform distribution, though at far larger scale and budget.

Direct peers

• Dynamo Producciones: Colombian audiovisual production company offering content creation, post-production, and branded video services. Comparable as a direct competitor in the Colombian market for corporate, documentary, and digital content production.
• 64A Films: Colombian independent film and audiovisual production company producing documentaries, branded content, and series. Highly comparable as a Colombian-based production house offering multi-platform audiovisual services to corporate and institutional clients at similar scale.

Regional players

• Teleantioquia: Regional public television channel serving Antioquia, Colombia. Already a direct distribution partner for TV Cámaras's content, including the Microhistorias Digitales competition. Comparable in regional Colombian broadcast market and content sourcing, though operating as a channel rather than production house.
• Burning Cart: Latin American production house producing branded content, documentaries, and series across the region. Comparable as a multi-platform audiovisual producer targeting corporate and institutional clients, though operating across LATAM rather than exclusively in Colombia.
• Telemedellín: Regional public television channel serving Medellín, and an existing broadcast distribution partner of TV Cámaras. Comparable in regional Colombian media and as a buyer/distributor of locally produced audiovisual content, though it is a channel operator rather than an independent production firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/TVCAMARAS
• Facebookfacebook.com/tvcamaras.sas
• LinkedInlinkedin.com/company/tv-camaras
• Instagraminstagram.com/tvcamaras/?hl=es
• Xx.com/tvcamaras

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TV Cámaras