Yog Living
Yog Living is an India-based online marketplace connecting wellness seekers with yoga, meditation, detox, and ayurveda retreat organizers globally, monetizing through commissions on bookings across roughly 30 listed retreats.
- Company typePrivate
- Founded2021
- HeadquartersAhmedabad, India
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Yog Living does
Yog Living is a privately held, India-based online marketplace that aggregates yoga, meditation, detox, ayurveda, and adventure wellness retreats onto a single self-serve booking platform at yogliving.com. The platform currently lists approximately 30 retreats concentrated in India (Rishikesh, Goa, Udaipur, Uttarakhand, Mount Abu, Gir, Pench) with select international inventory (Bhutan) and explicit global positioning referencing Bali and Costa Rica. The company operates from Ahmedabad, Gujarat and serves three primary customer cohorts: individual wellness seekers booking personal retreats, corporate groups arranging team wellness experiences, and yoga instructor aspirants purchasing 200-hour/100-hour teacher training certification programs. The supply side consists of independent yoga instructors, retreat organizers, and wellness hosts who self-register, undergo verification, and publish retreats through a partner onboarding system.
Yog Living firmographics
Firmographics- Name
- Yog Living
- Legal name
- Yog Living
- Website
- https://yogliving.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yog Living is an India-based online marketplace connecting wellness seekers with yoga, meditation, detox, and ayurveda retreat organizers globally, monetizing through commissions on bookings across roughly 30 listed retreats.
- Ownership category
- akta.pro rank
Yog Living industry classification
Industry- Product category
- Wellness Retreat Marketplace
- NAICS
- Traveler Accommodation (7211), Recreational and Vacation Camps (except Campgrounds) (721214), All Other Traveler Accommodation (721199)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro industry
- Wellness, Spa & Retreat Travel AgenciesTravel & Hospitality/Travel Agencies, Tour Operators & OTAs/Specialty/Niche Travel Agencies (Luxury, Adventure, Honeymoon, etc.)Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs)Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)Ayurveda & Traditional Medicine RetreatsYoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness)Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)Holistic & Alternative Therapy Retreats (Naturopathy, Energy Work)
Keywords
Where Yog Living is headquartered
LocationHeadquarters
- HQ city
- Ahmedabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Yog Living business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Commission on Bookings: Yog Living operates on a commission-based marketplace model. There are no fees for listing or receiving inquiries; the platform charges a commission only when a successful booking is completed via the platform. Partners can view revenue reports, pending amounts, and paid amounts in their dashboard with platform fees deducted before payout.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Individual Retreat Bookings |
| Transaction based/ take rate | Pay-as-you-go | Group Bookings |
| Transaction based/ take rate | Pay-as-you-go | Corporate Retreats |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Yog Living product offering
Product offeringCore offering
Yog Living operates an online marketplace that connects wellness seekers with yoga, meditation, detox, and adventure retreats hosted by third-party organizers worldwide. The platform lists curated retreats across India and international destinations, processes bookings via Razorpay, and earns commission only on successful bookings. It also supports corporate/group bookings and 200-hour and 100-hour yoga teacher training certification programs.
Product overview
Yog Living operates as a wellness retreat marketplace platform that connects yoga seekers with authentic retreat experiences worldwide. The core offering consists of a listings marketplace (https://yogliving.com/all-retreats) featuring Yoga & Wellness Retreats, Teacher Training Programs, and Adventure & Active Retreats. Supporting features include a Wishlist feature for saving and comparing retreats, and a Partner Dashboard for retreat organizers to manage bookings, analytics, and payouts. The platform is accessible via user accounts with Google OAuth SSO, and transactions are processed through Razorpay payment integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Yoga & Wellness Retreats Core marketplace listings spanning yoga, meditation, detox, spiritual growth, and Ayurvedic retreat categories hosted by third-party organizers across India (Rishikesh, Goa, Uttarakhand, Udaipur, Mount Abu, Gir, Pench) and destinations including Bhutan, Bali, and Costa Rica. Targeted at individual wellness seekers and corporate groups.
- Yoga Teacher Training Programs Marketplace category offering 200-hour and 100-hour yoga teacher training certification courses covering yoga instruction, pranayama, meditation, and chakra healing. Aimed at individuals pursuing professional yoga instructor credentials.
- Adventure & Active Retreats Marketplace category covering active wellness experiences including fitness bootcamps, weight loss programs, adventure trips, and cultural immersion activities targeted at wellness travelers seeking movement-based getaways.
Companies that use Yog Living
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Yog Living technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Yog Living partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Yog Living competitors and assessment
Company assessmentBroad incumbents
- Booking.com: Booking.com is the world's largest online travel agency, listing accommodations and increasingly experiences globally. It is not wellness-specialized but captures spillover demand for wellness-styled lodging and competes for the same organic search traffic.
- Mindbody: Mindbody is a broad wellness platform providing booking and business management software for studios, retreats, and wellness services. It overlaps with Yog Living's yoga/wellness audience and serves as a supply-side infrastructure competitor.
- Airbnb: Airbnb is the dominant global short-stay marketplace that increasingly covers wellness and retreat-style stays via Airbnb Experiences. It overlaps with Yog Living on accommodation booking but operates at vastly broader scale and across all travel categories.
- Tripadvisor: Tripadvisor is a large global travel marketplace that includes experiences, tours, and attractions alongside accommodations. While not wellness-specific, it competes for discovery and booking of retreat-adjacent experiences.
Direct peers
- BookYogaRetreats: BookYogaRetreats is a specialized marketplace focused on yoga retreats and teacher training programs globally. Like Yog Living, it concentrates on yoga-specific inventory and serves both consumers and instructor aspirants.
- Retreat.guru: Retreat.guru is a leading international wellness retreat booking platform offering yoga, meditation, and detox retreats worldwide. It directly mirrors Yog Living's commission-based marketplace model and target customer.
- BookRetreats: BookRetreats is a global online marketplace for booking yoga and wellness retreats, with thousands of listings across multiple countries. It is the closest direct competitor to Yog Living in business model, audience, and category focus.
Regional players
- Wellness Retreats (YogaFinder): YogaFinder and related wellness retreat directories serve as discovery and listing platforms for yoga and meditation retreats, primarily in Western markets. Comparable to Yog Living in category but with a different geographic focus.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Yog Living social profiles
Digital presenceYog Living compliance and trust
Trust signalCompliance1 record
Yog Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yog Living leadership team
Management profileNumber of profiles
Yog Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yog Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yog Living
What does Yog Living do?
Yog Living operates an online marketplace that connects wellness seekers with yoga, meditation, detox, and adventure retreats hosted by third-party organizers worldwide. The platform lists curated retreats across India and international destinations, processes bookings via Razorpay, and earns commission only on successful bookings. It also supports corporate/group bookings and 200-hour and 100-hour yoga teacher training certification programs.
Is Yog Living a public or private company?
Yog Living is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yog Living founded?
Yog Living was founded in 2021. It employs 1 to 10 people.
Where is Yog Living based?
Yog Living is headquartered in Ahmedabad, India, in the Asia region.
How does Yog Living make money?
One revenue line is on record: commission on Bookings.
Who are Yog Living's main competitors?
Broad incumbents on record are Booking.com, Mindbody, Airbnb and Tripadvisor. Direct peers are BookYogaRetreats, Retreat.guru and BookRetreats. Wellness Retreats (YogaFinder) is listed as a regional player.
Does Yog Living have an API?
No public API is recorded for Yog Living.
What industry is Yog Living in?
Yog Living's product category is Wellness Retreat Marketplace. Its primary akta.pro industry code is THAKAFAI, Wellness, Spa & Retreat Travel Agencies, with a secondary code of THAJAHAB, Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs). Its NAICS code is 7211 and its SIC code is 7900.