Financial, Insurance, and Tax Planning Group

What Financial, Insurance, and Tax Planning Group does

FIT Planning Group is a privately held, independent financial services firm headquartered in Placentia, California, founded in 2005. The firm delivers comprehensive financial planning services spanning fiduciary investment management, retirement planning, insurance planning, and tax planning, organized into four client-segment modules: Early to Mid Career professionals, Mid to Late Career/Pre-Retirees/Retirees, Business Owners, and Real Estate Investors. It operates under the Money Concepts network (Money Concepts Capital Corp. for broker-dealer services, Money Concepts Advisory Service as its SEC-registered investment advisor, and Money Concepts International for non-securities distribution), while explicitly disclaiming affiliation with Money Concepts Capital Corp.

The firm's business model is a referral-based advisory practice: client acquisition is generated through community organizations and business professional relationships, with services delivered via direct personal consultations at the Placentia office and via phone and email. Pricing is not publicly disclosed and is quote-based. The firm supplements its advisory offering with a content marketing footprint — articles, newsletters, a tax center (glossary, calendar, federal forms/publications), financial calculators, and a learning center — used primarily to attract and educate prospective clients rather than to deliver self-service financial products.

There is no disclosed technology platform, no AI/ML capabilities, no proprietary software, and no integrations. The offering is relationship-driven, human-advisor-centric, and geographically anchored to Orange County, with state-level registration restrictions inherited from the Money Concepts registered representative framework. Revenue, AUM, and headcount figures are not disclosed; the firm is privately held with no disclosed funding, institutional investors, or parent-subsidiary relationships.

Name

Financial, Insurance, and Tax Planning Group

Legal name

FIT Planning Group

Website

https://fitpgroup.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

FIT Planning Group is an independent financial advisory firm in Placentia, California, offering fiduciary investment, retirement, insurance, and tax planning services to individuals, business owners, and real estate investors via a referral-based, human-advisor model under the Money Concepts network.

Ownership category

akta.pro rank

Product category

Personal Financial Advisory and Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Retirement & Pension Planning (401(k)/IRA) (FSAEAAAD), Financial Planning–Led RIAs (FSAAACAB)

Keywords

• Financial planning services
• Wealth management advisory
• Retirement income planning
• Tax planning services
• Fiduciary investment advisory

Headquarters

HQ city

Placentia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Financial Planning and Advisory Services: The firm provides comprehensive financial planning services including insurance, retirement planning, fiduciary investment services, and tax planning. Revenue is generated through advisory fees associated with these financial planning services delivered under the Money Concepts network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

FIT Planning Group provides comprehensive financial planning services for individuals and business owners, including fiduciary investment advisory, retirement planning, insurance planning, and tax planning under an integrated "Personal CFO" model. The firm is an independent registered investment advisory practice that operates under the Money Concepts financial services network for securities custody and compliance infrastructure, generating revenue through advisory fees for ongoing planning engagements.

Product overview

FIT Planning Group is a financial planning services firm offering a unified suite of advisory services through their network affiliation with Money Concepts. The core offering consists of comprehensive financial planning services including fiduciary investment management, insurance planning, tax planning, and retirement planning. Services are segmented into specialized modules targeting distinct client segments: Early to Mid Career professionals, Mid to Late Career/Retirees, Business Owners, and Real Estate Investors. The firm supplements its advisory services with educational resources (Planning Center with articles, newsletters, and learning materials) and practical tools (Tax Center with glossary, calendar, forms, and publications, plus financial calculators).

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Financial Planning Services End-to-end financial planning engagement that integrates investment, insurance, tax, and retirement strategy under a single ongoing advisory relationship for individuals and business owners.
• Retirement Planning Services Retirement income planning, Social Security optimization, sustainable withdrawal strategy, and wealth preservation services for individuals approaching or living in retirement.
• Business Owner Financial Planning Services Integrated personal and business financial planning for entrepreneurs and business owners, including business valuation, exit and succession strategies, tax-efficient business structures, and employee benefit planning.
• Tax Planning Services Tax planning and preparation support services for clients, including access to a tax glossary, federal tax calendar, federal tax forms, and federal tax publications for integrated financial and tax strategy.
• Real Estate Investor Financial Planning Services Financial planning services for real estate investors covering investment property financing, 1031 exchanges, rental income planning, and portfolio real estate integration into comprehensive wealth strategy.
• Fiduciary Investment Advisory Services SEC-registered fiduciary investment advisory services delivered under the Money Concepts Advisory Service platform, providing client-best-interest investment management and portfolio strategy.
• Insurance Planning Services Insurance product advisory and planning services covering life, disability, and other personal/commercial insurance needs, distributed as non-securities products through Money Concepts International, Inc.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves7 records

Expansion highlights3 records

Emerging players

• Facet Wealth: Digital-first, fee-only RIA delivering fiduciary financial planning to mass-affluent households via remote advisors. Comparable in fiduciary positioning and target segments but uses a technology-enabled, virtual delivery model that contrasts with FIT's in-person Placentia practice.
• Personal Capital / Empower Personal Dashboard: Hybrid digital wealth manager combining a free planning tool with fiduciary advisory services for mass-affluent and high-net-worth clients. Directly comparable in combining technology-driven planning with human advisor support, though Empower operates at far greater scale through its retirement-recordkeeping platform.

Broad incumbents

• Schwab Wealth Advisory: Charles Schwab's fee-based advisory service providing financial planning and investment management to mass-affluent clients. Directly comparable in fiduciary, fee-based model serving the same early-to-late career and retiree segments, with the advantage of integrated custody, technology, and brand trust.
• Cambridge Investment Research: Independent broker-dealer and RIA platform supporting independent financial advisors in delivering holistic financial planning. Comparable as a network-affiliated independent advisory practice serving individuals and business owners across similar segments.
• Edelman Financial Engines: Large national RIA offering fee-only fiduciary financial planning, retirement, and investment management to mass-affluent households. Operates a similar 'Personal CFO' service model but at significantly greater scale and with proprietary planning technology, making it a comparable in business model though broader in footprint.
• Commonwealth Financial Network: Independent broker-dealer and RIA platform supporting independent financial advisors who deliver comprehensive planning, investment, and insurance services. Closely comparable in operating model — independent advisors using a network platform for regulatory and back-office infrastructure — though Commonwealth serves thousands of advisors versus FIT's single practice.
• Carson Group (Carson Wealth): Network of independent financial advisors providing comprehensive planning, investment, tax, and retirement services to individuals and business owners. Directly comparable in service breadth and segment targeting, though larger and operating through a corporate RIA platform rather than a single-office model.
• Vanguard Personal Advisor Services: Vanguard's hybrid robo-plus-human advisory service delivering fiduciary financial planning and portfolio management at low fees. Comparable as a fiduciary, fee-based advisor serving mass-affluent and retiree segments, with significantly lower cost structure and greater technology investment.
• Fisher Investments: Large independent investment management firm providing discretionary portfolio management and retirement planning services to individuals and institutions. Comparable as a fee-based fiduciary advisor serving retirees and pre-retirees, though it focuses on investment management rather than integrated tax/insurance planning.
• Creative Planning: Large independent, fee-only RIA providing comprehensive wealth management, tax, estate, and retirement planning for high-net-worth and mass-affluent clients. Closely comparable in fiduciary, comprehensive-planning orientation and segment mix, but at substantially greater scale.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FITPGroup
• LinkedInlinkedin.com/company/fit-planning-group-inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Financial, Insurance, and Tax Planning Group