Beauty24

What Beauty24 does

Beauty24 is a German-language online wellness travel comparison portal operating in the B2C short-break and spa hotel vertical. The platform aggregates more than 1,000 curated ("handverlesen") wellness hotels and approximately 3,000 wellness packages across Germany, Austria, and Switzerland, serving German consumers seeking spa weekends, thermal-bath getaways, Ayurveda cures, medical wellness programs, yoga retreats, and rural Landhotel experiences. Beauty24 does not process transactions directly; instead, all booking completions are redirected to its core channel partner kurz-mal-weg.de (operated by KMW GmbH), which handles payment processing, confirmations, and customer service. Beauty24 itself is a service brand of GetAway Travel GmbH, a Leipzig-headquartered subsidiary of GetAway Group GmbH (Berlin), and operates with an 11–50 employee team across four managing directors.

The underlying product is a web-based comparison and content platform built on cookie-based tracking and SSL-encrypted transactions, with no mobile app, no public API, no SDK, and no disclosed AI or ML capabilities. Supporting the core booking engine, Beauty24 operates an extensive editorial layer: Wellness-Regionen destination guides (Schwarzwald, Allgäu, Bodensee, Harz, Tegernsee, Bayerischer Wald, Sylt, Spreewald, Ostsee), Wellness-Themen topic pages (Ayurveda, Medical Wellness, Basenfasten, F.X. Mayr-Kur, Kneipp, Burnout-Auszeit, Fastenwandern), a Wellness-Praktiken educational hub covering six practices, and themed Urlaubsideen collections. Trust features include a best-price guarantee and free cancellation up to 14 days before arrival. Marketing is primarily content- and SEO-driven with a double-opt-in newsletter for deal distribution.

Revenue is generated on a commission / take-rate basis: Beauty24 earns a share of bookings redirected to kurz-mal-weg.de, with package pricing spanning entry-level weekend getaways from €89 per person to premium medical wellness programs at €5,000–€15,000+ for multi-week comprehensive diagnostic stays. The platform has served 50,000+ guests cumulatively (lifetime, not annual) at a 4.5/5 average rating, while DSA transparency filings disclose an average of approximately 300 monthly active users in the EU, indicating a niche, low-traffic position in the German wellness travel category.

Name

Beauty24

Legal name

GetAway Travel GmbH

Website

https://beauty24.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Beauty24 is a German-language online marketplace that curates and compares wellness hotel packages across Germany, Austria, and Switzerland, redirecting bookings to partner kurz-mal-weg.de and earning commissions on transactions. It serves individual German-speaking consumers seeking spa weekends, Ayurveda cures, medical wellness programs, and yoga retreats.

Ownership category

akta.pro rank

Product category

Wellness Travel Marketplace

NAICS

Travel Agencies (561510)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wellness, Spa & Retreat Travel Agencies (THAKAFAI)

akta.pro secondary industries

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB)

Keywords

• Wellness travel booking
• Spa hotel marketplace
• Wellness weekend packages
• Medical wellness retreats
• Hotel comparison platform

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Commission-based marketplace: Beauty24 earns revenue by redirecting bookings to partner kurz-mal-weg.de, which processes payments and shares commissions for qualified transactions. The platform is free for users to browse and compare.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Online wellness travel comparison portal operated by GetAway Travel GmbH that aggregates 500+ wellness hotels in Germany and Europe and 3,000+ wellness packages, presenting them in a curated, browsable catalog. The portal supports discovery by region, theme, and practice, and redirects completed bookings to the partner platform kurz-mal-weg.de for transaction fulfillment.

Product overview

Beauty24 is an online wellness travel comparison portal operated by GetAway Travel GmbH (a subsidiary of GetAway Group GmbH). The core product is a hotel-and-spa booking platform that aggregates over 1,000 curated wellness hotels and more than 3,000 wellness packages across Germany and Europe. Users search by destination, travel dates, and guest count; each listing redirects to partner kurz-mal-weg.de for final booking. Supporting the core booking engine, Beauty24 offers destination-themed Wellness-Regionen guides (e.g., Schwarzwald, Allgäu, Bodensee), Wellness-Themen editorial topic pages (e.g., Medical Wellness, Ayurveda-Kuren, Basenfasten), an educational Wellness-Praktiken reference covering six practice types (Massage, Meditation, Yoga, etc.), and themed Urlaubsideen collections. Trust features include free cancellation up to 14 days, a best-price guarantee, and SSL-encrypted secure booking. The company does not operate an API, has not announced any product launches, and does not appear to employ AI/ML capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Beauty24 Wellness-Hotel-Vergleichsportal Online comparison portal for wellness, spa, and medical-wellness hotels aggregating 500+ partner hotels in Germany and Europe and 3,000+ curated wellness packages; bookings are redirected to the partner booking platform kurz-mal-weg.de. Targeted at individual wellness travelers in the DACH region.

Quantifiable outcome

• 50,000+ satisfied guests have booked through the platform
• +2 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• kurz-mal-weg.de (KMW GmbH)coreChannel Partner/ Reseller/ DistributorPrimary booking and payment processing partner. Beauty24 redirects all bookings to kurz-mal-weg.de, which handles payment processing, booking confirmations, and customer service for completed reservations. This is a critical operational partnership as Beauty24 does not process transactions directly.
• MDT travel underwriting GmbHminorOthersProvides travel insurance coverage for customers booking through the platform. Mentioned in impressum as the designated liability insurance provider for travel operators.
• GetAway Group GmbHcoreStrategic or Co-development PartnerParent company and group-level entity. Beauty24 is operated by GetAway Travel GmbH, a subsidiary of GetAway Group GmbH based in Berlin. The group provides centralized infrastructure, brand strategy, and operational support across its travel portal portfolio. Beauty24 operates as part of the GetAway Kurzreisen platform.

Scale indicators6 records

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• TUI: One of Europe's largest integrated travel and tour operators with a dedicated wellness, spa, and Ayurveda hotel offering in Germany and abroad. Competes with Beauty24 in wellness package travel through bundled flights/hotels/treatments at greater scale but less specialist focus on the curated wellness-hotel segment.
• TripAdvisor: Global travel meta-search and review platform with significant DACH wellness hotel traffic. Competes with Beauty24 at the discovery and inspiration layer, though it does not curate specifically for wellness themes in the same editorial depth.
• Booking.com: Global incumbent OTA with strong DACH presence and extensive wellness hotel inventory. Competes with Beauty24 at the discovery and booking layer for wellness travelers, though without the specialist curation and editorial depth in the wellness niche.
• Secret Escapes: Members-only luxury and upscale hotel deals platform with a meaningful wellness hotel selection across Europe. Competes for premium wellness bookings, particularly in the four- and five-star segment that overlaps with Beauty24's higher-tier packages.
• HolidayCheck: German-language travel review and meta-search/booking platform with strong brand recognition among DACH travelers. Competes with Beauty24 on wellness hotel discovery and pricing transparency, with broader scope across all travel categories.
• HRS (Hotel Reservation Service): Major German hotel booking platform with broad corporate and leisure inventory including wellness properties. Competes for German wellness hotel bookings but lacks the wellness-specific curation, content, and themed packages Beauty24 emphasizes.

Direct peers

• kurz-mal-weg.de (KMW GmbH): Sister platform within the GetAway Group ecosystem and Beauty24's primary booking/payment partner. Operates a broader short-break and hotel booking portal in Germany; functions as both a sibling brand and the transactional layer that converts Beauty24's traffic into actual reservations.
• SpaDreams: German specialist OTA focused on wellness hotels, spa breaks, and short wellness stays. Directly competes with Beauty24 for the same German-speaking wellness traveler and hotel partners, with comparable package-based pricing and curation approach.
• Wellness Heaven: German wellness hotel comparison and booking portal with similar focus on curated wellness resorts, editorial content, and short-break packages in Germany and neighboring countries. Overlaps with Beauty24 on hotel supply and target audience.

Emerging players

• Ayurveda & Wellness Portal (e.g., Maharishi Ayurveda / Euroved): Specialist Ayurveda and holistic wellness travel provider focused on the premium end of medical wellness, Panchakarma, and Ayurveda retreats. Represents a more niche, vertically integrated competitor in a high-value sub-segment where Beauty24 also lists inventory but does not deliver the experience itself.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/beauty24

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beauty24