Mintegra E-Commerce Platform

What Mintegra E-Commerce Platform does

Mintegra E-Commerce Platform operates today as Omie.Hub, a Brazilian SaaS integration hub that connects online marketplaces and virtual stores with the Omie ERP system for unified multi-channel e-commerce management. The product is built around native, bidirectional integration with Omie ERP and pre-built connectors to 20+ marketplaces and storefront platforms — including Mercado Livre, Amazon, Magalu, Shopee, Americanas, Via Marketplace (Casas Bahia, Ponto, Extra), TikTok Shop, Shein, Shopify, WooCommerce, Magento, Nuvemshop, and Wix — enabling sellers to publish listings, synchronize inventory, capture orders and shipping labels, and issue NF-e invoices from a single workflow. Domain-specific features (standardized size charts for fashion, vehicle compatibility tables for auto parts) extend applicability into specialized retail segments.

The business model is a tiered monthly subscription ranging from R$ 109.90 (Intermediate) to R$ 850.00 (Sem Limites), with an additional 1% revenue-share on customer billing for the unlimited tier and a freemium plan for existing Wix users. A one-time R$ 300 setup/implementation fee is charged, and annual price adjustment is tied to the IGPM/FGV index. Billing is issued by Omie on the same NFS-e as Omie ERP, reinforcing the product's distribution and go-to-market through the Omie.Store marketplace and Omie's existing Brazilian SMB customer base.

The company is privately held, headquartered in São Paulo (Av. Jurubatuba, 460) with an additional Sorocaba presence, operates with 1–10 employees, and is available throughout Brazil. It sells primarily via self-service product-led growth, supplemented by consultant-assisted sales for mid-market inquiries, and promotes through Omie's social channels and content marketing. No funding rounds, revenue figures, named anchor customers, or AI capabilities are disclosed in the available data.

Name

Mintegra E-Commerce Platform

Legal name

Omie

Website

https://www.mintegra.com.br/index.html

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Omie.Hub (formerly Mintegra) is a Brazilian SaaS integration platform that connects marketplaces and virtual stores with Omie ERP, enabling SMB e-commerce sellers to manage listings, inventory, invoicing, and orders across 20+ sales channels from a single dashboard.

Ownership category

akta.pro rank

Product category

E-commerce Integration Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYCRAFAMAC

Order Management & Inventory Orchestration (OMS)

Consumer Products & Retail/E-commerce & Marketplaces/E-commerce Fulfillment and Logistics Services

SECONDARYBPAMAGAL

Omnichannel Commerce & Click-and-Collect Platforms

Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms

SECONDARYHDAEAHAI

Enterprise Work Management & Collaborative Workflow Platforms

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Business Process Management (BPM), Workflow & Automation Platforms

Keywords

• E-commerce integration
• Marketplace management
• Inventory synchronization
• Multi-channel commerce
• ERP integration

Headquarters

HQ city

Sorocaba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Plans: Monthly subscription fees for access to the Omie.Hub integration platform with different tiers offering varying limits on listings and marketplace connections
2. Implementation Fee: One-time setup fee of R$ 300.00 for installation, training, and configuration services
3. Transaction Fee (Sem Limites Plan): 1% revenue share on billing from listings on the unlimited plan, in addition to the monthly subscription fee

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Omie.Hub (formerly Mintegra) is a SaaS integration platform that enables e-commerce retailers to publish and manage product listings across multiple Brazilian marketplaces and virtual stores from a single dashboard, with automatic inventory synchronization, automatic NF-e invoice generation, and automatic shipping label capture through deep integration with Omie ERP. It is sold via tiered monthly subscriptions with a one-time implementation fee.

Product overview

Mintegra E-Commerce Platform operates as Omie.Hub, a platform composed of two integrated products: (1) Omie.Hub — a marketplace and virtual store integrator for managing product listings, inventory, and orders across multiple e-commerce channels; (2) Omie ERP — the backend enterprise resource planning system that handles billing, invoicing (NF-e), and inventory management. Omie.Hub publishes listings and captures orders automatically, which are reflected in real-time in Omie ERP for unified business management.

Differentiator

Problem solved

Functional benefit

Products and services

• Omie.Hub (formerly Mintegra) Omie.Hub is a marketplace and virtual store integration SaaS that enables e-commerce businesses to publish and manage product listings across 20+ Brazilian marketplaces and e-commerce platforms from a single dashboard, with automatic inventory synchronization, automatic shipping label capture, profit margin configuration, and automatic NF-e invoice generation through Omie ERP.

Quantifiable outcome

• Sell 24 hours a day, 7 days a week across major marketplaces

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

Feature9 records

Partnerships

20 partnerships are on record, tiered core.

• Mercado LivrecoreTechnology or IntegrationMarketplace integration partnership allowing Omie.Hub users to list and sell products on Mercado Livre platform
• ShopeecoreTechnology or IntegrationMarketplace integration partnership for Shopee platform connectivity
• AmazoncoreTechnology or IntegrationMarketplace integration for Amazon Brazil platform
• Magazine Luiza (Magalu)coreTechnology or IntegrationIntegration with Magalu marketplace for product listing and sales management
• Americanas MarketplacecoreTechnology or IntegrationIntegration with Americanas Marketplace (formerly B2W), covering Americanas, Submarino, and Shoptime
• Via Marketplace (Casas Bahia, Ponto, Extra)coreTechnology or IntegrationIntegration with Via Marketplace covering Casas Bahia, Ponto (former Ponto Frio), and Extra.com.br
• ShopifycoreTechnology or IntegrationE-commerce platform integration with Shopify, available from Grow plan onwards
• WooCommercecoreTechnology or IntegrationIntegration with WooCommerce WordPress e-commerce platform
• MagentocoreTechnology or IntegrationIntegration with Magento platform (from version 2.0)
• NuvemshopcoreTechnology or IntegrationIntegration with Nuvemshop e-commerce platform
• TraycoreTechnology or IntegrationIntegration with Tray e-commerce platform (excluding TrayCorp by FBITS)
• Loja IntegradacoreTechnology or IntegrationIntegration with Loja Integrada e-commerce platform
• WixcoreTechnology or IntegrationFree integration with Wix platform for users with existing Wix plans
• MadeiraMadeiracoreTechnology or IntegrationIntegration with MadeiraMadeira home goods marketplace
• Leroy MerlincoreTechnology or IntegrationIntegration with Leroy Merlin home improvement marketplace
• NetshoescoreTechnology or IntegrationIntegration with Netshoes sports marketplace
• TikTok ShopcoreTechnology or IntegrationIntegration with TikTok Shop social commerce platform
• HostGatorcoreTechnology or IntegrationIntegration with HostGator e-commerce platform (formerly Simplo7)
• iSetcoreTechnology or IntegrationIntegration with iSet e-commerce platform
• Omie ERPcoreTechnology or IntegrationDeep bidirectional integration with Omie ERP for unified financial management, automatic invoice generation, and synchronized inventory

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Plugg.to: Brazilian SaaS marketplace and e-commerce integration platform that connects sellers to multiple marketplaces and stores from a single hub, directly competing with Omie.Hub's core OMS and listing-orchestration functionality.
• Anymarket: Brazilian multi-channel commerce integrator offering listing management, inventory sync, and order capture across marketplaces—comparable feature set and customer base to Omie.Hub.
• Hub2B: Brazilian marketplace integration and omnichannel platform aimed at retailers needing centralized listing, order, and inventory management across marketplaces, closely overlapping Omie.Hub's value proposition.
• Octopia: Brazilian marketplace integration solution (associated with MadeiraMadeira) offering multi-channel listings and operational tooling for sellers; competes head-on with Omie.Hub for SMB and mid-market merchants.
• Bling: Brazilian SMB ERP/management system that includes marketplace and e-commerce integration modules, competing directly with Omie.Hub for the same small-merchant buyer managing listings across channels.

Emerging players

• Wake Commerce: Brazilian e-commerce platform with marketplace integration capabilities, positioned as an emerging player that overlaps partially with Omie.Hub's listing-orchestration and omnichannel features.

Regional players

• Nuvemshop: Latin American e-commerce platform with strong Brazil presence; while primarily a storefront, it offers marketplace/integration features that overlap with Omie.Hub's listing management scope for SMB merchants.

Broad incumbents

• VTEX: Established Latin American commerce platform with marketplace integration and OMS capabilities; serves a broader enterprise and mid-market base, competing on overlapping omnichannel capabilities.
• TOTVS: Largest Brazilian ERP vendor with commerce and marketplace integration modules; competes with Omie.Hub at the intersection of back-office ERP and omnichannel commerce, particularly with SMB and mid-market customers.
• Conta Azul: Brazilian SMB accounting and management platform expanding into commerce operations; competes broadly with Omie's ERP-led strategy that underpins Omie.Hub's integration story.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/omieoficial
• YouTubeyoutube.com/channel/UCQo8UTQpO2w9dJvPJQb39ag
• Facebookfacebook.com/omieoficial
• LinkedInlinkedin.com/company/omie
• Instagraminstagram.com/omieoficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mintegra E-Commerce Platform