Mintegra E-Commerce Platform
Omie.Hub (formerly Mintegra) is a Brazilian SaaS integration platform that connects marketplaces and virtual stores with Omie ERP, enabling SMB e-commerce sellers to manage listings, inventory, invoicing, and orders across 20+ sales channels from a single dashboard.
- Company typePrivate
- Founded-
- HeadquartersSorocaba, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Mintegra E-Commerce Platform does
Mintegra E-Commerce Platform operates today as Omie.Hub, a Brazilian SaaS integration hub that connects online marketplaces and virtual stores with the Omie ERP system for unified multi-channel e-commerce management. The product is built around native, bidirectional integration with Omie ERP and pre-built connectors to 20+ marketplaces and storefront platforms — including Mercado Livre, Amazon, Magalu, Shopee, Americanas, Via Marketplace (Casas Bahia, Ponto, Extra), TikTok Shop, Shein, Shopify, WooCommerce, Magento, Nuvemshop, and Wix — enabling sellers to publish listings, synchronize inventory, capture orders and shipping labels, and issue NF-e invoices from a single workflow. Domain-specific features (standardized size charts for fashion, vehicle compatibility tables for auto parts) extend applicability into specialized retail segments.
The business model is a tiered monthly subscription ranging from R$ 109.90 (Intermediate) to R$ 850.00 (Sem Limites), with an additional 1% revenue-share on customer billing for the unlimited tier and a freemium plan for existing Wix users. A one-time R$ 300 setup/implementation fee is charged, and annual price adjustment is tied to the IGPM/FGV index. Billing is issued by Omie on the same NFS-e as Omie ERP, reinforcing the product's distribution and go-to-market through the Omie.Store marketplace and Omie's existing Brazilian SMB customer base.
The company is privately held, headquartered in São Paulo (Av. Jurubatuba, 460) with an additional Sorocaba presence, operates with 1–10 employees, and is available throughout Brazil. It sells primarily via self-service product-led growth, supplemented by consultant-assisted sales for mid-market inquiries, and promotes through Omie's social channels and content marketing. No funding rounds, revenue figures, named anchor customers, or AI capabilities are disclosed in the available data.
Mintegra E-Commerce Platform firmographics
Firmographics- Name
- Mintegra E-Commerce Platform
- Legal name
- Omie
- Website
- https://www.mintegra.com.br/index.html
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Omie.Hub (formerly Mintegra) is a Brazilian SaaS integration platform that connects marketplaces and virtual stores with Omie ERP, enabling SMB e-commerce sellers to manage listings, inventory, invoicing, and orders across 20+ sales channels from a single dashboard.
- Ownership category
- akta.pro rank
Mintegra E-Commerce Platform industry classification
Industry- Product category
- E-commerce Integration Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Order Management & Inventory Orchestration (OMS) (CRAFAMAC)
- akta.pro secondary industries
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL), Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
Keywords
Where Mintegra E-Commerce Platform is headquartered
LocationHeadquarters
- HQ city
- Sorocaba
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Mintegra E-Commerce Platform business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Plans: Monthly subscription fees for access to the Omie.Hub integration platform with different tiers offering varying limits on listings and marketplace connections
- Implementation Fee: One-time setup fee of R$ 300.00 for installation, training, and configuration services
- Transaction Fee (Sem Limites Plan): 1% revenue share on billing from listings on the unlimited plan, in addition to the monthly subscription fee
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plano Intermediário - R$ 109.90/month |
| Subscription | Monthly | Plano Avançado - R$ 159.90/month |
| Subscription | Monthly | Plano Pro 1 - R$ 259.90/month |
| Subscription | Monthly | Plano Pro 2 - R$ 359.90/month |
| Subscription | Monthly | Plano Pro 3 - R$ 450.00/month |
| Subscription | Monthly | Plano Pro 4 - R$ 650.00/month |
| Hybrid | Monthly | Plano Sem Limites - R$ 850.00/month + 1% revenue share |
| Freemium | Monthly | Plano Wix - Free |
| One time/ perpetual license | Pay-as-you-go | Implementation Setup - R$ 300.00 one-time |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Mintegra E-Commerce Platform product offering
Product offeringCore offering
Omie.Hub (formerly Mintegra) is a SaaS integration platform that enables e-commerce retailers to publish and manage product listings across multiple Brazilian marketplaces and virtual stores from a single dashboard, with automatic inventory synchronization, automatic NF-e invoice generation, and automatic shipping label capture through deep integration with Omie ERP. It is sold via tiered monthly subscriptions with a one-time implementation fee.
Product overview
Mintegra E-Commerce Platform operates as Omie.Hub, a platform composed of two integrated products: (1) Omie.Hub — a marketplace and virtual store integrator for managing product listings, inventory, and orders across multiple e-commerce channels; (2) Omie ERP — the backend enterprise resource planning system that handles billing, invoicing (NF-e), and inventory management. Omie.Hub publishes listings and captures orders automatically, which are reflected in real-time in Omie ERP for unified business management.
Differentiator
Problem solved
Functional benefit
Products and services
- Omie.Hub (formerly Mintegra) Omie.Hub is a marketplace and virtual store integration SaaS that enables e-commerce businesses to publish and manage product listings across 20+ Brazilian marketplaces and e-commerce platforms from a single dashboard, with automatic inventory synchronization, automatic shipping label capture, profit margin configuration, and automatic NF-e invoice generation through Omie ERP.
Quantifiable outcome
- Sell 24 hours a day, 7 days a week across major marketplaces
Companies that use Mintegra E-Commerce Platform
Customer profileSegments1 record
Ideal customer profiles2 records
Mintegra E-Commerce Platform technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
Feature9 records
Mintegra E-Commerce Platform partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core.
- Mercado LivrecoreMarketplace integration partnership allowing Omie.Hub users to list and sell products on Mercado Livre platform
- ShopeecoreMarketplace integration partnership for Shopee platform connectivity
- AmazoncoreMarketplace integration for Amazon Brazil platform
- Magazine Luiza (Magalu)coreIntegration with Magalu marketplace for product listing and sales management
- Americanas MarketplacecoreIntegration with Americanas Marketplace (formerly B2W), covering Americanas, Submarino, and Shoptime
- Via Marketplace (Casas Bahia, Ponto, Extra)coreIntegration with Via Marketplace covering Casas Bahia, Ponto (former Ponto Frio), and Extra.com.br
- ShopifycoreE-commerce platform integration with Shopify, available from Grow plan onwards
- WooCommercecoreIntegration with WooCommerce WordPress e-commerce platform
- MagentocoreIntegration with Magento platform (from version 2.0)
- NuvemshopcoreIntegration with Nuvemshop e-commerce platform
- TraycoreIntegration with Tray e-commerce platform (excluding TrayCorp by FBITS)
- Loja IntegradacoreIntegration with Loja Integrada e-commerce platform
- WixcoreFree integration with Wix platform for users with existing Wix plans
- MadeiraMadeiracoreIntegration with MadeiraMadeira home goods marketplace
- Leroy MerlincoreIntegration with Leroy Merlin home improvement marketplace
- NetshoescoreIntegration with Netshoes sports marketplace
- TikTok ShopcoreIntegration with TikTok Shop social commerce platform
- HostGatorcoreIntegration with HostGator e-commerce platform (formerly Simplo7)
- iSetcoreIntegration with iSet e-commerce platform
- Omie ERPcoreDeep bidirectional integration with Omie ERP for unified financial management, automatic invoice generation, and synchronized inventory
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
Mintegra E-Commerce Platform competitors and assessment
Company assessmentDirect peers
- Plugg.to: Brazilian SaaS marketplace and e-commerce integration platform that connects sellers to multiple marketplaces and stores from a single hub, directly competing with Omie.Hub's core OMS and listing-orchestration functionality.
- Anymarket: Brazilian multi-channel commerce integrator offering listing management, inventory sync, and order capture across marketplaces—comparable feature set and customer base to Omie.Hub.
- Hub2B: Brazilian marketplace integration and omnichannel platform aimed at retailers needing centralized listing, order, and inventory management across marketplaces, closely overlapping Omie.Hub's value proposition.
- Octopia: Brazilian marketplace integration solution (associated with MadeiraMadeira) offering multi-channel listings and operational tooling for sellers; competes head-on with Omie.Hub for SMB and mid-market merchants.
- Bling: Brazilian SMB ERP/management system that includes marketplace and e-commerce integration modules, competing directly with Omie.Hub for the same small-merchant buyer managing listings across channels.
Emerging players
- Wake Commerce: Brazilian e-commerce platform with marketplace integration capabilities, positioned as an emerging player that overlaps partially with Omie.Hub's listing-orchestration and omnichannel features.
Regional players
- Nuvemshop: Latin American e-commerce platform with strong Brazil presence; while primarily a storefront, it offers marketplace/integration features that overlap with Omie.Hub's listing management scope for SMB merchants.
Broad incumbents
- VTEX: Established Latin American commerce platform with marketplace integration and OMS capabilities; serves a broader enterprise and mid-market base, competing on overlapping omnichannel capabilities.
- TOTVS: Largest Brazilian ERP vendor with commerce and marketplace integration modules; competes with Omie.Hub at the intersection of back-office ERP and omnichannel commerce, particularly with SMB and mid-market customers.
- Conta Azul: Brazilian SMB accounting and management platform expanding into commerce operations; competes broadly with Omie's ERP-led strategy that underpins Omie.Hub's integration story.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mintegra E-Commerce Platform social profiles
Digital presenceMintegra E-Commerce Platform financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mintegra E-Commerce Platform leadership team
Management profileNumber of profiles
Mintegra E-Commerce Platform funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mintegra E-Commerce Platform M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mintegra E-Commerce Platform
What does Mintegra E-Commerce Platform do?
Omie.Hub (formerly Mintegra) is a SaaS integration platform that enables e-commerce retailers to publish and manage product listings across multiple Brazilian marketplaces and virtual stores from a single dashboard, with automatic inventory synchronization, automatic NF-e invoice generation, and automatic shipping label capture through deep integration with Omie ERP. It is sold via tiered monthly subscriptions with a one-time implementation fee.
Is Mintegra E-Commerce Platform a public or private company?
Mintegra E-Commerce Platform is a private company. It is classified as unknown and is currently operating.
When was Mintegra E-Commerce Platform founded?
Mintegra E-Commerce Platform was founded in -1. It employs 1 to 10 people.
Where is Mintegra E-Commerce Platform based?
Mintegra E-Commerce Platform is headquartered in Sorocaba, Brazil, in the Latin America region.
How does Mintegra E-Commerce Platform make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are implementation Fee and transaction Fee (Sem Limites Plan).
Who are Mintegra E-Commerce Platform's main competitors?
Direct peers on record are Plugg.to, Anymarket, Hub2B, Octopia and Bling. Wake Commerce is listed as an emerging player. Nuvemshop is listed as a regional player. Broad incumbents are VTEX, TOTVS and Conta Azul.
Does Mintegra E-Commerce Platform have an API?
No public API is recorded for Mintegra E-Commerce Platform.
What industry is Mintegra E-Commerce Platform in?
Mintegra E-Commerce Platform's product category is E-commerce Integration Software. Its primary akta.pro industry code is CRAFAMAC, Order Management & Inventory Orchestration (OMS), with a secondary code of BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 5132 and its SIC code is 7372.