Photolux

What Photolux does

Photolux GmbH is a privately held, founder-led German company headquartered in Schwabach (near Nuremberg) that sells photography camera profiling, image processing, and FineArt printing services and products to professional photographers, advanced hobbyists, and FineArt printing enthusiasts primarily in the DACH region (Germany, Austria, Switzerland, with workshop catchment extending to Luxembourg). The commercial footprint consists of two websites — the content and information hub photolux.de and the e-commerce storefront photolux-shop.de — supplemented by a physical demo gallery at the Schwabach headquarters where customers can view prints and lighting demonstrations by appointment.

The product portfolio spans own-brand FineArt inkjet papers (lines including studioDUO, studioSilver, StudioPRO2, studioArtist, Expression, and Lorenzo Canvas) alongside third-party FineArt papers from Hahnemühle, Canson, Moab, INNOVA, Canon, and Epson; Photolux printAlben customizable photo albums with embossing and multiple cover materials; ICC profile downloads (free) and custom ICC profile creation services for Canon and Epson professional printers; the MYIROtools Photolux and MYIROtools Photolux PRO ICC profiler settings applications; the #DasFinaleBild end-to-end workflow methodology; and value-added services including private label paper manufacturing (up to 10,000 units per shift), custom-format paper production, camera profiling services, and individual intensive workshops priced at €1,000 net per day. Underlying technology centers on ICC color management, the ICanColor profiling system, and the MYIRO measurement ecosystem — deterministic color-science tooling rather than AI-driven image processing.

Revenue is generated through a mix of e-commerce product sales (FineArt media, printers, inks, monitors, framing and presentation materials), one-time software license sales with immediate key delivery, paid custom ICC profiling services, premium individual workshops, and private label paper production/packaging for partners. Distribution runs through the proprietary online store with multi-carrier shipping (GLS, UPS, DHL, DPD, Raben), direct sales of workshops and services, and the AWIN AG affiliate program. The company is bootstrapped (no disclosed external funding), operates with 1–10 employees, and is led by managing director Gerhard Weinrich.

Name

Photolux

Legal name

Photolux GmbH

Website

https://photolux.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Photolux GmbH is a privately held German FineArt printing and color-management company that sells own-brand and third-party FineArt papers, ICC profiling services and software, custom photo albums, and premium workshops to professional and enthusiast photographers across the DACH region via its photolux-shop.de e-commerce store and Schwabach demo gallery.

Ownership category

akta.pro rank

Product category

FineArt Printing and Color Management

NAICS

Photographic Equipment and Supplies Merchant Wholesalers (42341), Photographic Services (54192)

SIC

Photographic Equipment & Supplies (3861), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photo Printing & Imaging Supplies Retail (Printers, Paper, Ink, Darkroom) (CRACAHAJ)

akta.pro secondary industries

Photo & Video Output Devices (Printers, Portable Photo Printers, Photo Frames) (CRACAPAL), Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops) (CRACAHAF)

Keywords

• Fine art printing
• Icc color profiles
• Photography retail supplies
• Photo album manufacturing
• Color management software

Headquarters

HQ city

Schwabach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. E-commerce Product Sales: Sale of FineArt print media including papers from Hahnemühle, Canson, Moab, INNOVA, Canon, Epson, as well as printers, inks, monitors, color management tools, frames, and presentation materials through the photolux-shop.de online store
2. Software Photography Licenses: Sale of photography software with immediate delivery of license keys
3. Custom ICC Profiling Services: Paid individual ICC profile creation service for customers seeking optimized color management for their specific printer and paper combinations
4. Intensive Workshops: Individual one-day intensive workshops on photographic workflow at €1000 net per day, providing personalized training and investment guidance for photographers
5. Private Label Manufacturing: Custom-branded paper production and packaging services for partners wanting to sell paper products under their own label, with capacities from small quantities to 10,000 units per shift
6. Free ICC Profile Downloads: Complimentary ICC profiles provided as value-added service to drive paper and printer sales, with proprietary profiles for Photolux papers offering two different lighting condition variants

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Photolux GmbH is a FineArt printing and color management specialist that sells FineArt inkjet papers (including private-label Photolux papers and reselling Hahnemühle, Canson, Moab, INNOVA, Canon, and Epson lines), photo albums, printers, inks, monitors, and presentation supplies via its photolux-shop.de storefront. It provides downloadable ICC profiles for Canon and Epson printers and bespoke custom ICC profiling services, runs individual intensive photography workshops, and produces custom private-label paper batches for partners under the #DasFinaleBild photographic workflow methodology.

Product overview

Photolux is a German FineArt printing and color management company operating primarily as a B2C/B2B e-commerce shop (photolux-shop.de) and an informational website (photolux.de). Its product portfolio consists of: (1) proprietary Photolux FineArt inkjet papers sold under sub-brands (studioDUO, studioSilver, StudioPRO2, Studio3D, studioArtist, etc.) alongside third-party FineArt papers from Hahnemühle, Canson, Moab, INNOVA, and Canon/Epson; (2) Photolux printAlben — customizable FineArt photo albums with embossing and cover material options; (3) ICC Profile services including a free download center and paid custom profiling for Canon and Epson printers; (4) MYIROtools Photolux and MYIROtools Photolux PRO — ICC profiler setting applications for grayscale and color mapping; (5) the #DasFinaleBild methodology — a holistic photography workflow concept integrating camera profiling, color management, inkjet printing, and presentation; and (6) value-added services including private label paper production, custom formats, individual workshops, and a demo gallery.

Differentiator

Problem solved

Functional benefit

Brands

• MYIROtools: Profiler software with pre-defined RGB printer profile settings for color management and ICC profiling.
• Photolux printAlben

Products and services

• Photolux printAlben (Print Albums) Photolux-branded customizable photo albums produced with Hahnemühle and Lumijet FineArt inkjet papers; flexible binding supports variable page counts, configurable cover materials (linen, leatherette in multiple colors), embossing options, and pergamin protective interleaving. Targeted at photographers wanting gallery-quality custom albums.
• ICC Profile Download Service Free downloadable ICC color profiles for Photolux media, covering Canon iPF PRO-310, PRO-1000, PRO-1100, PRO-2000/4000/6000, PRO-2100/4100/6100, PRO-2600/4600/6600, GP series, and Epson SC-P700, SC-P900, Pro 3880, SC-P5300, SC-P6000/8000, SC-P7500/9500 printers. Each download includes two profile variants addressing different lighting conditions.
• ICC Profile Custom Profiling Service Paid bespoke ICC profile creation for customer-specific printer and paper combinations, used in the #DasFinaleBild workflow. Each package contains two profiles covering different lighting conditions plus handling instructions for base medium selection.
• MYIROtools Photolux Profiler settings application providing six predefined RGB profile configurations (Standard/OBA groups x Color Differentiation/Balanced/Color Saturation) for grayscale and color mapping in ICC profiling workflows.
• MYIROtools Photolux PRO Advanced ICC profiler settings application enabling individual optimization of profiles, including custom illuminant selection (D50, D65, ID50, ID65, F-illuminants, A, C) with custom color temperatures from 2500K to 7500K in 100K steps, plus spectrum measurement via MYIRO-1 device.
• Private Label Service Contract manufacturing of custom-branded FineArt paper products for partners, covering paper procurement, custom packaging, and logo branding, with production capacity from small batches up to 10,000 units per shift.
• Sonderformate (Custom Formats) Custom paper and print media production in non-standard sizes and bespoke specifications for buyers needing formats outside the standard catalog.
• Individual Photography Workshops One-on-one full-day intensive workshops on the complete #DasFinaleBild photography workflow, including equipment selection advice (cameras, lenses, printers, papers) with an investment freeze applied until after the workshop. Priced at EUR 1,000 net per day.
• Camera Profiling Service Per-camera profiling that compensates for the color influence of camera manufacturers and lens characteristics, producing color-accurate RAW files for the downstream print workflow.
• Photolux FineArt Papers Photolux-branded FineArt inkjet paper product line including studioDUO Luster 250, studioSilver 255/290, StudioPRO2 300, Studio3D 260, studioArtist Satin 350, studioArtist Matt 390, Professional matt 120/180/230, Expression 255/290, Portrait II 275, Coldpress NaturalPRO 305/340, FineArt Velvet 270, Lorenzo Canvas 380, Synthetic Paper Gloss, and additional StudioPRO2 300 variants.
• Demo-Galerie (Demo Gallery) Physical demonstration gallery at the Schwabach headquarters where visitors can view FineArt print samples and receive guided consultations explaining the production and processing techniques (including lighting demonstrations) behind gallery-quality photographic prints.

Quantifiable outcome

• Archival quality prints with lifetimes of several decades using pH-neutral, archivally stable FineArt papers with pigment inks

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• AWIN AGminorGTM or Marketing PartnerPhotolux participates in the AWIN AG affiliate advertising program, placing third-party advertisements and links on the website. Revenue is generated through affiliate commissions when visitors click through and make purchases.
• General Logistics Systems Germany GmbH & Co. OHG (GLS)minorOthersShipping partner for domestic and international package delivery services
• United Parcel Service Deutschland S.à r.l. & Co. OHG (UPS)minorOthersShipping partner for package delivery services
• DHL Paket GmbHminorOthersShipping partner for package delivery services
• DPD Deutschland GmbHminorOthersShipping partner for package delivery services
• Raben Logistics Germany GmbHminorOthersShipping partner for logistics and package delivery services
• BGHW (Berufsgenossenschaft Handel und Warenlogistik)minorOthersProfessional liability insurance provider covering business activities in Germany

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/photolux_de
• YouTubeyoutube.com/user/PhotoluxDE
• Facebookfacebook.com/photolux
• Instagraminstagram.com/photolux_fineart

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Photolux