What Swerec does

Nameshift.com operates a domain name marketplace and escrow service that facilitates secure transfers of domain ownership between buyers and sellers. The platform's core mechanism holds buyer payment in escrow and releases it to the seller only after the domain transfer is confirmed; if the transfer cannot be completed, the buyer receives a full refund. Services for buyers are free — including transfer assistance and VAT invoicing — while the seller pays the commission. The company claims an average domain transfer time of 24 hours and accepts a broad range of payment methods (Visa, Mastercard, American Express, Discover, bank transfer, UnionPay, JCB) across localized country experiences for at least 15 markets.

The business is registered in the Netherlands (Nameshift.com, KvK 88910652, BTW NL864820458B01) with headquarters at Steenplaetsstraat 6, 2288AA Rijswijk. Distribution is purely self-serve through localized web landing pages (e.g., swerec.se and related country subdomains), targeting SMBs, individuals, and consumers globally. There is no mobile app, no public API/SDK, no disclosed integrations, and no AI/ML features documented in the available data.

Note on data conflict: the firmographics block identifies "Swerec" as a 1996-founded Swedish plastics-recycling business in Bredaryd, but every other data block — including the swerec.se website content, legal entity records, product descriptions, and office locations — describes Nameshift.com, a Netherlands-based domain escrow service. The swerec.se domain appears to be functioning as a domain-for-sale landing page powered by the Nameshift.com platform rather than as the plastics-recycling business's primary site. Analysis above is grounded in the detailed, consistent Nameshift.com evidence.

Name

Swerec

Legal name

Nameshift.com

Website

https://swerec.se

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Nameshift.com operates a domain name marketplace and escrow service that enables secure, fast (24-hour average) transfers between buyers and sellers globally, with free buyer protection and seller-paid commissions.

Ownership category

akta.pro rank

Product category

Domain Name Marketplace & Escrow

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Escrow & Fiduciary Escrow Services (FSAAANAH)

akta.pro secondary industry

Escrow, Trustee & Agency Services (Custody-Adjacent) (FSAFAHAG)

Keywords

• Domain escrow service
• Domain name marketplace
• Domain transfer service
• Secure domain transactions
• Buyer protection escrow

Headquarters

HQ city

Bredaryd

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Distribution channels1 record

Core offering

Swerec operates an online domain name escrow and transfer service (branded as Nameshift.com) that connects buyers and sellers of domain names. The platform holds the buyer's payment in escrow and only releases it to the seller once the domain ownership transfer is successfully completed, with a full refund if the transfer fails. Services for buyers are free; the seller pays the commission on the transaction.

Product overview

Nameshift.com operates as a domain name marketplace and escrow service. The platform enables buyers to purchase domain names securely through an escrow mechanism where payment is only released to the seller after the domain transfer is confirmed successful. If the transfer cannot be completed, buyers receive a full refund. The service is free for buyers, with the seller paying the commission. Average domain transfer time is 24 hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Nameshift.com Domain Escrow Service Online escrow service for buying second-hand domain names. The buyer pays the purchase price, the platform holds the funds in escrow, and payment is released to the seller only after the domain has been successfully transferred to the buyer. If the transfer cannot be completed, the buyer receives a full refund. The service is free for buyers; the seller pays the commission. Average domain transfer time is 24 hours. Bundled with free transfer assistance and free VAT invoicing.

Quantifiable outcome

• Average domain transfer time of 24 hours

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Afternic (GoDaddy): GoDaddy-owned domain marketplace with integrated landing pages, fast-transfer, and registrar-coupled escrow. Comparable because it consolidates discovery, negotiation, payment, and transfer under one roof — directly pressuring standalone escrows.
• Sedo: Largest global domain marketplace, offering brokerage, auction, parking, and transfer services alongside escrow. Comparable as a competing channel for the same buyer (domain acquisition) and seller (liquidity) value proposition.
• Namecheap Marketplace: Major registrar with a domain aftermarket and integrated transfer/escrow-style purchase experience. Comparable because buyers can complete domain purchases end-to-end without leaving the registrar's environment, reducing reliance on third-party escrows.

Direct peers

• Squadhelp: Domain name and branding marketplace that bundles naming contests with domain transfer and purchase services. Comparable as a competing destination for buyers acquiring domain names through a service-assisted, escrow-protected transaction.
• Dan.com: Domain name marketplace that integrates payment, transfer, and buyer-protection flows into a single checkout. Comparable because it directly substitutes for standalone escrow in domain purchases, with a strong focus on a streamlined buyer experience.
• Escrow.com: The most established online escrow service for domain names, business transactions, and high-value digital goods. Closely comparable because it monetizes the same buyer/seller escrow-and-transfer workflow for domain transactions and competes head-to-head for the same buyer.
• Undeveloped: Domain marketplace with integrated buyer-protection and transfer workflow. Comparable as a like-for-like alternative for buyers seeking a fast, escrow-backed purchase path for premium domains.
• BrandBucket: Marketplace for brandable domain names with assisted transfer and purchase protection. Comparable because it serves the same premium-domain buyer with a similar payment-and-handoff workflow.

Others

• Payoneer: Cross-border payments platform serving marketplaces and SMBs with escrow-like payout protection. Comparable as an adjacent payments/escrow provider that increasingly competes for marketplace checkout flows — including in digital-asset transactions.

Emerging players

• Squad Space (Atom): Domain transfer and marketplace platform focused on fast, low-friction ownership change. Comparable as an emerging alternative with a similar SLA-led, buyer-first value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swerec