Worswick Group Management

What Worswick Group Management does

Worswick Group Management LLC is a privately held U.S. industrial holding company headquartered in Casselberry, Florida, that consolidates five operational sub-brands serving industrial contractors, fall protection, and vehicle recovery markets. Its anchor brand, Certified Slings and Supply®, has operated since 1958 and self-describes as the largest sling manufacturer and rigging supplier in the Southeast U.S., producing synthetic, wire, chain, and rope slings, bridles, electric hoists, and theatrical rigging supplies under a registered trademark.

The group's complementary brands address adjacent safety and recovery verticals: Bubba Rope® supplies U.S.-made vehicle recovery gear for consumer and professional off-road use; Secured Global designs, supplies, and installs engineered lifelines, rail systems, and fall protection equipment for workers at heights; Florida Wire operates a quality and dependable rigging shop in the Orlando area offering fall protection, safety products, and theatrical rigging; Secured Fall Protection provides similar rigging shop services under a separate digital presence; and Academy Trained delivers workforce training in rigging, fall protection, and confined space safety. Together these units span the full value chain from manufacturing and distribution to on-site installation and recurring training services for safety-critical industrial applications.

The company generates revenue through B2B sales of manufactured rigging and overhead lifting equipment, safety-system installation contracts, training program fees, and consumer and professional recovery product sales. Pricing is not publicly disclosed. The operating footprint is concentrated in the Southeast U.S., with brand-specific websites serving as the primary commercial channels; no public funding rounds, institutional investors, or stock-market listings are referenced. Leadership is led by CEO Doug Worswick, and the company is structured as an LLC with no disclosed external shareholders.

Name

Worswick Group Management

Legal name

Worswick Group Management LLC

Website

https://worswickgroup.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Industrial Rigging and Safety Equipment

NAICS

Rope, Cordage, Twine, Tire Cord, and Tire Fabric Mills (314994), Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

akta.pro secondary industries

Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders) (IMAHAJAI), Crane & Hoist Components (Wire Rope, Chain, Drums, Sheaves, Motors, Controls) (IMAHAJAK), Elastic, Tapes & Webbing Manufacturing (Elastic Bands/Binding/Strapping/Webbing) (IMAOALAD)

Keywords

• Industrial rigging supplies
• Fall protection equipment
• Overhead lifting equipment
• Load securement products
• Vehicle recovery ropes

Headquarters

HQ city

Casselberry

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Core offering

Worswick Group Management manufactures and distributes industrial rigging, overhead lifting, load securement, fall protection, and vehicle recovery rope products through a portfolio of brands. Its operations span synthetic, wire, chain, and rope slings, bridles, electric hoists, theatrical rigging supplies, engineered lifelines, rail systems, recovery ropes, and related safety training services for industrial and commercial customers.

Product overview

Worswick Group Management is a diversified industrial conglomerate operating as a unified portfolio of specialized brands in the rigging, overhead lifting, load securement, fall protection, and safety equipment sectors. The company operates as a platform holding multiple distinct sub-brands rather than a single unified product: Certified Slings and Supply® serves as the core manufacturing and distribution brand (largest sling manufacturer in the Southeast U.S.), while Bubba Rope® focuses on consumer and professional recovery gear, Secured Global handles engineered fall protection systems, Secured Fall Protection provides rigging shop services in Florida, and Academy Trained delivers safety training programs. Together these brands provide comprehensive solutions from manufacturing and distribution through to installation and workforce training.

Differentiator

Problem solved

Functional benefit

Brands

• Certified Slings and Supply®: Largest sling manufacturer and rigging supplier in the Southeast U.S. Specializing in slings, rigging, overhead lifting, load securement, safety and contractor supplies for all industries. Operating since 1958.
• Bubba Rope®
• Florida Wire
• Secured Global
• Academy Trained

Products and services

• Certified Slings and Supply® Largest sling manufacturer and rigging supplier in the Southeast U.S., providing slings, rigging, overhead lifting, load securement, safety, and contractor supplies for industrial and commercial contractors across all industries.
• Bubba Rope® Recovery Gear American-made recovery ropes and related recovery gear for vehicle recovery professionals and enthusiasts.
• Florida Wire Rigging Shop Rigging shop in the Orlando area offering synthetic, wire, chain and rope slings, bridles, electric hoists, fall protection, safety products, theatrical rigging supplies, and overhead lifting equipment.
• Secured Global Engineered Fall Protection Supply and installation of engineered lifelines, rail systems, and fall protection systems for workers operating at heights.
• Secured Fall Protection Rigging shop dedicated to solving rigging and safety needs in the Orlando area, offering fall protection, safety products, theatrical rigging supplies, and overhead lifting equipment.
• Academy Trained Safety Training World-class rigging, fall protection, and confined space training program that ensures teams have the knowledge and tools necessary to stay safe and work smart.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Columbus McKinnon: Large established manufacturer of hoists, cranes, and lifting/rigging equipment — overlaps Worswick's electric hoist and overhead lifting offering as part of a broader lifting portfolio rather than a focused sling/rigging niche.
• Petzl: Established global manufacturer of fall protection, rope access, and work-at-height equipment — operates broadly across the same fall protection and rope access verticals as Worswick's Secured Global and Bubba Rope®.
• Honeywell Miller Fall Protection: Established fall protection brand within Honeywell offering harnesses, anchors, and engineered systems — overlaps Worswick's fall protection installation and supply business through Secured Global.
• 3M Fall Protection (DBI-SALA / Capital Safety): Global leader in fall protection equipment, harnesses, and engineered lifeline systems — directly comparable to Worswick's Secured Global subsidiary but operating as part of a much broader 3M safety portfolio.

Direct peers

• Factor 55: Manufacturer of vehicle recovery gear, winch accessories, and rigging hardware — a focused competitor in the off-road/vehicle recovery rope category directly comparable to Worswick's Bubba Rope® brand.
• The Crosby Group: Global manufacturer of rigging hardware, lifting attachments, and slings — directly comparable to Worswick's core Certified Slings and Supply® business in product category, end customers, and B2B distribution model.
• Lift-All: U.S. manufacturer of industrial slings (synthetic, wire rope, chain) and lifting accessories — a direct competitor to Worswick's sling manufacturing and rigging supply offering.
• SpanSet: Manufactures and distributes slings, lifting accessories, and load securement products for industrial and vehicle recovery applications — closely overlaps Worswick's rigging, load securement, and recovery rope portfolio.
• Guardian Fall Protection: Manufacturer and supplier of fall protection equipment, anchors, and engineered systems for working-at-heights — a focused competitor to Worswick's Secured Global brand in the fall protection vertical.

Emerging players

• Mytee Products: Online-focused distributor of rigging, lifting, and tie-down supplies — competes with Worswick in slings, rigging, and load securement via a digital-first go-to-market model that contrasts with Worswick's traditional regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Worswick Group Management