Name

R4R: The Greg Olsen Foundation

Legal name

Receptions for Research – The Greg Olsen Foundation

Website

https://receptionsforresearch.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Pediatric Cardiac Support Services

NAICS

Voluntary Health Organizations (813212), Other Individual and Family Services (624190)

SIC

Services-Home Health Care Services (8082), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Pediatric Skilled Home Nursing (Private Duty Nursing) (HSABACAL)

akta.pro secondary industries

Ambulatory Cardiology Diagnostic & Procedure Centers (Non-hospital-based) (HLAFABAK), Maternal, Child & Family Health Program Funding (HLAJALAG)

Keywords

• Pediatric heart support
• Congenital heart disease
• Nonprofit family services
• Home nursing care
• Cardiac fundraising

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Direct charitable contributions from individuals who support the foundation's mission to help children with congenital heart disease. Donors can give through the Network for Good platform.
2. Corporate Partnerships: Sponsorships and partnerships with corporations such as Bojangles, Showmars, Belk, Hendrick, Coca-Cola Consolidated, and others who provide financial support, in-kind donations, and cause marketing campaigns.
3. Event-Based Fundraising: Revenue generated from charity events including galas, golf tournaments, 5K runs, and celebrity appearances. Events like the unGala have raised over $1 million collectively.
4. Foundation Grants: Grants from other foundations such as the Carolina Hurricanes Foundation ($50,000 grant), Bojangles Foundation, and other charitable organizations.
5. Cause Marketing: Campaigns where corporate partners donate a percentage of sales or round up purchases to benefit the foundation, such as Bojangles' heart-shaped biscuit sales.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The HEARTest Yard Program provides no-cost in-home nursing care, physical therapy, speech therapy, and family support services for children with congenital heart disease and their families in the Carolinas. The foundation also operates The HEARTest Yard Congenital Heart Center, a 25,000-square-foot specialized clinic at Atrium Health Levine Children's Hospital offering neurodevelopmental programs, the CHAMP at-home monitoring program, and a pediatric Fontan clinic.

Product overview

The HEARTest Yard is a nonprofit charitable foundation under Receptions for Research: The Greg Olsen Foundation. The organization operates primarily through its core program, The HEARTest Yard, which provides no-cost family support services for pediatric cardiovascular patients including in-home nursing care, physical therapy, and speech therapy. The foundation also operates The HEARTest Yard Congenital Heart Center at Levine Children's Hospital (a 25,000-square-foot specialized clinic) and has expanded to MUSC Shawn Jenkins Children's Hospital in Charleston. The foundation raises funds through multiple annual events including the HEARTest Yard + Showmars 5K, unGala at Steak 48, Celebrity Classic golf tournament, and Golf Classic. Additionally, the foundation's historical cancer-focused initiative, Receiving Hope, honors Greg's mother Susan's battle with breast cancer.

Differentiator

Problem solved

Functional benefit

Products and services

• The HEARTest Yard Program Family support and service program providing no-cost services including in-home nursing care, therapy programs (physical therapy, speech therapy), and family-focused resources for children with congenital heart disease and their families in the Carolinas.
• The HEARTest Yard Congenital Heart Center A 25,000-square-foot specialized clinic at Levine Children's Hospital providing comprehensive cardiac care including neurodevelopmental program, children's high-acuity monitoring program (CHAMP), and pediatric Fontan clinic.
• In-Home Nursing Care Program Private nursing care provided to families of children with congenital heart disease during the critical period between surgeries, including daily monitoring of pulse ox, weight checks, and strict feeding protocols.
• Physical and Speech Therapy Services Therapy programs designed to foster development and recovery for pediatric cardiac patients.
• Pediatric Cardiac Neurodevelopmental Program Specialized program addressing the neurodevelopmental needs of children with congenital heart disease, provided through Atrium Health Levine Children's Hospital.
• CHAMP: Complex Congenital Heart At-Home Monitoring Program At-home monitoring program for complex congenital heart patients to track vital signs and health indicators between hospital visits.
• Receiving Hope Personal philanthropic program through which Greg and Kara Olsen continue to donate to cancer research and support services, honoring the foundation's history inspired by Greg's mother Susan's battle with breast cancer.

Quantifiable outcome

• Over 90% of revenue goes directly to program services
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Children's Heart Foundation: National nonprofit focused on funding congenital heart defect research, education, and awareness. Highly comparable to The HEARTest Yard as a CHD-focused foundation raising money through events and corporate partnerships to support affected children and families.
• Conquering CHD: National nonprofit dedicated to conquering congenital heart disease through awareness, community support, and family programming. Comparable peer focused on CHD family support and advocacy, with regional chapter structure similar to R4R's Carolinas model.
• Mended Little Hearts: Program of Mended Hearts providing support and education to families of children with congenital heart disease, including hospital visits, care packages, and peer connections. Directly comparable peer operating the family-support model The HEARTest Yard specializes in.
• Pediatric Heart Foundation: Nonprofit focused on supporting children with congenital heart disease through family assistance, research funding, and awareness. Directly comparable to R4R as a pediatric-CHD-support organization with regional program presence and donor-funded family services.

Broad incumbents

• Ronald McDonald House Charities: Large established nonprofit providing family lodging and support services near pediatric hospitals. Comparable as a hospital-partnered family-support nonprofit serving pediatric patients, though broader in scope and national in scale rather than cardiac-specific.
• American Heart Association: Largest U.S. cardiovascular health nonprofit funding research, advocacy, and patient support across all heart conditions. Comparable peer in the cardiac nonprofit space with overlapping mission and event-driven fundraising, though vastly broader in scope.
• March of Dimes: Long-established nonprofit focused on maternal and infant health, including congenital conditions. Comparable peer addressing overlapping maternal-child-family health programs with a national footprint and large corporate partnership base.
• Make-A-Wish Foundation: Major pediatric nonprofit granting wishes to children with critical illnesses including CHD. Comparable as a celebrity-amplified, event-driven, hospital-referred pediatric nonprofit operating through regional chapters and corporate partnerships.

Others

• Levine Children's Hospital (Atrium Health) Foundation: The fundraising arm of R4R's primary hospital partner. Comparable as a hospital-embedded pediatric foundation operating in the Carolinas and overlapping with R4R's donor and corporate partner pool.

Emerging players

• Sisters by Heart: Volunteer-led nonprofit supporting families of children diagnosed with Hypoplastic Left Heart Syndrome (HLHS) — the same diagnosis T.J. Olsen faced. Highly comparable peer in the specific CHD subset The HEARTest Yard was founded to address, though operating at a smaller, volunteer-driven scale.

Market position

Strengths4 records

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/r4rfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R4R: The Greg Olsen Foundation