FIRE - Stiftelsen Ett skritt videre

What FIRE - Stiftelsen Ett skritt videre does

Stiftelsen Ett skritt videre, operating under the brand FIRE, is a Norwegian nonprofit foundation established in 2008 by Terje Stølan and Wenche Slemmelid-Olsen to deliver structured rehabilitation and wellbeing programming. Originally founded to support individuals in addiction recovery with drug-free recreational options, FIRE has broadened its mission to serve anyone seeking positive life changes related to mental health, physical fitness, or general wellbeing. The foundation operates three FIREhuset community centers in Trondheim (Erling Skakkes gate 66), Molde (Vektergata 7), and Stjørdal (Innherredsveien 57b) with approximately 12 staff across leadership, environmental therapists, and frontline roles.

FIRE's program consists of two service lines: FIREsport (football, climbing, volleyball, golf, cycling, skiing, running, basic training, yoga) available across all locations, and FIREkreativ (photography, video, text courses, music) offered in Trondheim and Stjørdal. The foundation also runs signature annual events including FIRE triatlon, FIREopen golf weekend, FIREfairplayCUP football tournament, FIREhøstCUP volleyball tournament, and concerts by FIREbandet og FIREkor in collaboration with TrondheimBluesfestival and BN Bank. Activity scheduling is handled through the third-party Go Active booking platform (web, iOS, Android) under company code 112100.

The revenue model is grant-driven. Primary funding comes from Norwegian public-sector bodies — Helsedirektoratet, NAV, Trondheim Kommune, and Kriminalomsorgen — supplemented by membership fees (medlemskontingenter), participant co-payments (egenandeler), and grassroots contributions via the Norsk Tipping Grasrotandelen lottery program. The go-to-market motion is community-led: prospective participants are invited for a coffee meeting before joining activities, with awareness driven by word-of-mouth and a modest Facebook/Instagram presence. The foundation is governed by a board chaired by Anne Dordi Alseth (ADA rekrutteringsbyrå), with board members drawn from NHO Trøndelag, Sparebank 1, Aristoteles Eiendom, and Ung Kirkens bymisjon Trøndelag.

Name

FIRE - Stiftelsen Ett skritt videre

Legal name

Stiftelsen Ett skritt videre

Website

https://ettskrittvidere.no

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Stiftelsen Ett skritt videre (FIRE) is a Norwegian nonprofit foundation operating three FIREhuset centers in Trondheim, Molde, and Stjørdal, delivering community-based rehabilitation and wellbeing programs (FIREsport and FIREkreativ) for individuals in addiction recovery and anyone seeking positive life changes, funded primarily by Norwegian government grants.

Ownership category

akta.pro rank

Product category

Addiction Rehabilitation Services

NAICS

Civic and Social Organizations (8134)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGACAG)

Keywords

• Addiction rehabilitation services
• Community wellbeing programs
• Social reintegration support
• Structured activity programs
• Recreation and leisure services

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Government Funding: Primary funding from Norwegian government bodies including Helsedirektoratet (Directorate of Health), NAV (Norwegian Labour and Welfare Administration), Trondheim kommune (municipality), and Kriminalomsorgen (Norwegian Correctional Service).
2. Membership Fees and Co-payments: Revenue generated from member contributions including membership fees (medlemskontingenter) and participant co-payments (egenandeler).
3. Grassroots Funding (Grasrotandelen): Supplementary funding received through Norway's Grasrotandelen lottery program where players can designate a portion of their stakes to the organization.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Stiftelsen Ett skritt videre operates the FIRE program, delivering a structured rehabilitation, recreation, and social reintegration model (FIREmodellen) through drug-free community activities. The core offering consists of FIREsport (physical activities such as football, climbing, volleyball, golf, cycling, skiing, running, training, and yoga) and FIREkreativ (creative workshops in photography, video, text, and music), all anchored by the FIREhuset physical community hubs in Trondheim, Molde, and Stjørdal. Members pay modest membership fees and co-payments while the foundation is primarily funded by Norwegian government grants.

Product overview

FIRE (Fritid, Integrering, Rehabilitering, Endring) is a unified rehabilitation and recreation program operated by Stiftelsen Ett skritt videre. The program consists of two main branches: FIREsport (physical activities including football, climbing, volleyball, golf, cycling, skiing, running, basic training, and yoga) available at all locations, and FIREkreativ (creative activities including photography, video, text, and music) available in Trondheim and Stjørdal. The physical center, FIREhuset, serves as the hub for all activities in Trondheim, Molde, and Stjørdal. The organization also hosts signature events including FIRE triatlon, FIREopen, FIREfairplayCUP, FIREhøstCUP, and music performances by FIREbandet og FIREkor.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Go ActivecoreTechnology or IntegrationGo Active is a booking and activity planning application used by FIRE to organize and schedule all activities across locations. Members use the app (available on web, iOS, and Android) with company code 112100 to access and sign up for scheduled activities.
• TrondheimBluesfestivalminorStrategic or Co-development PartnerFIREbandet and FIREkor (FIRE's music groups) perform concerts at FIREhuset in collaboration with TrondheimBluesfestival. This partnership provides performance opportunities for members and community engagement.
• BN BankminorStrategic or Co-development PartnerFIREbandet and FIREkor concerts are presented in collaboration with BN Bank. This partnership supports cultural activities at FIREhuset.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• NIF Idrettslag (Norwegian sports clubs): Network of Norwegian grassroots sports clubs delivering community-based physical activity and social inclusion programming. Comparable to FIREsport's activity-based model and member-led ethos, though without the explicit addiction-recovery framework.

Direct peers

• RIO (Rusmisbrukernes Interesseorganisasjon): Norwegian user-led interest organization for people with substance-use experience, promoting recovery, peer support, and social participation. Comparable in advocacy-and-activity-based recovery model serving the same primary segment FIRE targets.
• Mental Helse Norge: Norwegian mental-health advocacy and peer-support organization offering peer-led meetings, activities, and recovery support. Highly comparable to FIRE's community-led model for individuals recovering from mental health and addiction challenges.
• Kirkens Bymisjon: Norwegian faith-based social services organization offering rehabilitation, housing, and reintegration programs for vulnerable populations. Directly comparable in mission and Norwegian nonprofit/social-services funding access.
• Blå Kors Norge: Norwegian nonprofit organization providing addiction treatment, aftercare, and rehabilitation services. Directly comparable to FIRE's addiction-recovery and social reintegration mission, with broader national coverage and treatment-facility infrastructure.
• Norske Kvinners Sanitetsforening: Norwegian women's public health association running rehabilitation, activity-based community programs, and social reintegration initiatives. Comparable in using structured activities and local chapters as the operating model.
• Frisklivssentraler (Norwegian Healthy Life Centers): Municipally-run Norwegian centers offering lifestyle, mental-health, and physical-activity programming for citizens referred by GPs. Directly comparable to FIRE's community-based activity programming model, with overlapping public funding sources (Helsedirektoratet, kommuner).

Broad incumbents

• Frelsesarmeen i Norge (Salvation Army Norway): Larger Norwegian social-services nonprofit operating rehabilitation centers, shelters, and community programs nationwide. Overlaps with FIRE in addiction aftercare and social reintegration but at a broader national scale with institutional infrastructure.
• Røde Kors Norge (Norwegian Red Cross): Largest humanitarian organization in Norway providing social integration, youth inclusion, and rehabilitation-adjacent programs. Competes with FIRE for public and lottery-derived funding (Grasrotandelen-style channels) and volunteer engagement.

Regional players

• A-senteret / Borgestadklinikken: Norwegian addiction treatment clinic in the St. Olav's Hospital network offering specialized substance-abuse treatment. Adjacent to FIRE's aftercare mission but upstream in the treatment pathway and operating in clinical rather than community settings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ettskrittvidere
• Instagraminstagram.com/ettskrittvidere
• LinkedInlinkedin.com/company/fire-stiftelsen-ett-skritt-videre

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about FIRE - Stiftelsen Ett skritt videre