WorkPower

What WorkPower does

WorkPower Oy is a Finland-based, privately held staffing and recruitment company founded in 2003 and headquartered in Tampere. It operates eight offices nationwide (Helsinki, Jyväskylä, Kuopio, Oulu, Pori, Seinäjoki, Turku, Tampere) and serves approximately 539 customer organizations across construction, transport and logistics, industry/manufacturing, healthcare (via the MediPower sub-brand), services, and management/professional segments, supported by a 284,000-person talent pool.

The company's core offering is staff leasing (henkilöstövuokraus), priced using a multiplier model (for example, a 12 €/hour base wage × 1.75 coefficient = 21 €/hour billed). This is complemented by recruitment and direct/executive search, personal assessments, interim management, leadership coaching, customized training, transition security/outplacement, career counselling, full or partial workforce outsourcing, relocation services for international workers, and a healthcare-dedicated sub-brand (MediPower). The technology stack rests on a proprietary mobile application (WorkPower-sovellus, on iOS and Android) for employees and clients, and the Likeit Solution Oy database platform for applicant tracking, with AI-assisted processing of conversational data used for service quality assurance only. Distribution is sales-led through local account managers at each branch plus self-service via the website and mobile app.

Revenue is generated primarily per-hour billing on temporary staff placements, supplemented by project/permanent placement fees, assessment fees, interim billings, and coaching contracts. Customer acquisition combines direct enterprise sales, industry networks, referrals, and nationwide advertising channels; lead generation also benefits from a content marketing operation (Tietonurkka blog, "Vain Työelämää" podcast) and active social media presence on LinkedIn, Instagram, and Facebook. Notable enterprise customers include YIT, Skanska, Wolt, Fitness 24/7, Europress, Versowood, Axactor, Esperi, BMI Suomi/Icopal, thyssenkrupp Aerospace Finland, and various transport operators.

Name

WorkPower

Legal name

WorkPower Oy

Website

https://workpower.fi

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

WorkPower Oy is a Finland-based, privately held staffing and recruitment firm founded in 2003 in Tampere, operating eight offices nationwide and serving ~539 enterprise customers across construction, transport/logistics, manufacturing, healthcare, services, and professional segments via staff leasing, direct recruitment, interim, assessments, and outsourcing.

Ownership category

akta.pro rank

NAICS

Temporary Help Services (561320), Employment Placement Agencies (561311), Professional Employer Organizations (561330), Human Resources Consulting Services (541612)

SIC

Services-Employment Agencies (7361), Services-Help Supply Services (7363), Services-Management Services (8741)

akta.pro primary industry

Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)

akta.pro secondary industries

Construction & General Labor Staffing (BPACAEAA), Employee Onboarding & Offboarding Administration (BPAAAIAA), HR Service Delivery & Employee Contact Centers (HR Helpdesk) (BPACAKAI)

Keywords

• Staff leasing services
• Recruitment and headhunting
• Workforce outsourcing
• Temporary staffing solutions
• Executive search services

Headquarters

HQ city

Tampere

HQ country

Finland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Staff Leasing (Henkilöstövuokraus): WorkPower provides temporary staffing solutions where they employ workers and lease them to client companies. The company handles payroll, HR administration, and employment-related risks. Pricing is based on employee hourly rate multiplied by a staffing coefficient (typically 1.75 for example calculations).
2. Recruitment and Headhunting Services: Professional recruitment services for finding qualified employees for client needs. Includes executive search, direct hiring, and placement services. Clients pay for successful placements or ongoing recruitment support.
3. Personal Assessments: Personnel assessments and aptitude tests provided to support hiring decisions. Helps employers identify best-fitting candidates and reduce faulty hires.
4. Interim Services: Interim management services providing experienced professionals or managers for agreed time periods to address sudden staffing gaps, change processes, or development projects.
5. Leadership and Coaching: Individual or group coaching services for company leadership to develop goal-oriented management skills.
6. Outsourcing Services: Planning and implementation of expertise outsourcing solutions nationwide across Finland, including partial or complete outsourcing of personnel groups.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

WorkPower is a Finnish staffing and personnel services company that provides staff leasing (henkilöstövuokraus), direct recruitment and headhunting, interim management, leadership coaching, employee training programs, transition security/outplacement, career counselling, and full or partial workforce outsourcing to businesses across Finland. The company serves clients in construction, transport and logistics, industrial/manufacturing, healthcare (via the MediPower sub-brand), and service industries, and supports its services with a proprietary mobile application for profile management, hour logging, gig acceptance, and time-entry approval.

Product overview

WorkPower is a Finnish staffing and personnel services company offering a comprehensive suite of workforce solutions. The core offering consists of staff leasing (henkilöstövuokraus) and recruitment services (rekrytointipalvelut), supplemented by specialized modules including personal assessments, interim management, leadership coaching, employee training, transition security (outplacement), career counselling, and workforce outsourcing. The WorkPower mobile application serves as a digital platform for employees and clients, enabling profile management, time tracking, and work order management. The company operates sector-specific sub-brands including MediPower for healthcare staffing. Services span multiple industries: construction, industry, transport and logistics, service sectors, management and professional staffing, and healthcare, with offices across Finland including Tampere (headquarters), Helsinki, Jyväskylä, Kuopio, Oulu, Pori, Seinäjoki, and Turku.

Differentiator

Problem solved

Functional benefit

Brands

• MediPower: Healthcare staffing services brand providing staffing solutions for the healthcare sector.

Quantifiable outcome

• NPS recommendation index of 61 (overall), 63 (customers), 57 (employees) measured in 2024-2025
• +4 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Poolia: Nordic staffing company specializing in professional and managerial placements, with strong presence in Sweden, Finland, Germany, and Switzerland. Comparable to WorkPower's management and professional staffing segment with focus on white-collar and specialist roles.
• Barona: One of Finland's largest staffing and recruitment companies, offering similar services (staff leasing, recruitment, outsourcing) across multiple industries including construction, logistics, healthcare, and IT. Barona is the most direct comparable to WorkPower in terms of Finnish market presence, multi-vertical model, and scale.
• Eilakaisla: A long-established Finnish staffing and recruitment company serving similar industries with staff leasing, direct recruitment, and HR services. Comparable to WorkPower in its domestic focus, multi-vertical approach, and traditional staffing agency model.
• Academic Work: Nordic staffing and recruitment company originally focused on placing students and graduates, now expanded to professional staffing across Sweden, Norway, Finland, Germany, and Switzerland. Comparable business model with technology-enabled talent matching and similar multi-vertical approach.

Broad incumbents

• ManpowerGroup Finland: Finnish arm of ManpowerGroup, one of the world's largest staffing firms, providing temporary staffing, permanent placement, and recruitment process outsourcing. Directly competes with WorkPower in Finnish construction, industrial, and office staffing with global scale advantages.
• Robert Half: Global staffing and consulting firm specializing in finance, accounting, technology, and administrative placements. Comparable to WorkPower's professional and management staffing services with international brand recognition but focused on higher-end white-collar roles.
• Adecco Finland: The Finnish operation of global staffing leader Adecco Group, offering temporary staffing, permanent placement, and workforce solutions across virtually all industries WorkPower serves. Competes head-to-head with WorkPower but with vastly deeper international resources and broader service portfolio.
• Randstad Finland: Finnish operations of Randstad, a global HR services leader providing staffing, recruitment, and HR solutions. Competes with WorkPower across multiple Finnish verticals with strong enterprise client relationships and international candidate mobility.
• Hays: Global recruitment and workforce solutions provider specializing in professional and skilled trades staffing. Overlaps with WorkPower's executive search, recruitment, and skilled trades services across multiple industries, particularly in construction and engineering.

Regional players

• Wippii / Click Workers: A Finnish staffing platform serving light industrial, logistics, and construction sectors with a digital-first matching approach. Comparable to WorkPower's general labor staffing verticals but differentiated by technology-led platform model targeting similar Finnish customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/workpower-oy
• Instagraminstagram.com/workpoweryhtiot
• Xx.com/WorkPowerOy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WorkPower