Rajawali Nusindo

What Rajawali Nusindo does

PT Rajawali Nusindo is the sales and distribution aggregator subsidiary of ID FOOD Holding (BUMN Pangan), spun off from PT Rajawali Nusantara Indonesia in 2004 and operating across 38-43 branches spanning all 38 Indonesian provinces. The company distributes food staples (rice, sugar, cooking oil, salt, flour, eggs), non-food consumer goods, pharmaceutical and medical device products, and agricultural inputs to a network of 76,000+ customers including hospitals, pharmacies, clinics, modern trade chains, traditional markets, and government agencies. It holds CDOB and CDAKB certifications for healthcare distribution and ISO 9001:2015 certification across food and non-food operations.

Revenue is generated primarily through trading margins on distributed goods, complemented by own-brand sales (Rania rice/oil/flour/salt/mineral water, Nushi tissues/masks/sanitizers, Raja Gula sugar, PTOC soil enhancer) and managed-services execution of government food assistance programs (stunting prevention with BKKBN, SPHP rice and Gerakan Pangan Murah with Badan Pangan Nasional, Minyakita cooking oil price stabilization with Kementerian BUMN). The company also operates the Nushinushi.ID e-commerce platform, integrated with Blibli, Shopee, Tokopedia, and Bukalapak, and co-developed the Warung Pangan app with PPI for bulk cooking oil distribution.

The underlying technology stack comprises three internally-developed systems — MONAS (national sales monitoring), DTMS (core distribution/trading ERP), and WMS (barcode-enabled warehouse management with FIFO, batch/serial/ED tracking) — all integrated across the branch network. Distribution is supported by a 243-truck and 409-motorcycle owned fleet, three distribution stations, and partnerships with PELNI, Pos Indonesia, and BGR Logistik for last-mile reach including sea and air logistics to eastern Indonesia.

Name

Rajawali Nusindo

Legal name

PT Rajawali Nusindo

Website

https://nusindo.co.id

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PT Rajawali Nusindo is the ID FOOD Holding distribution subsidiary distributing food staples, healthcare products, and own brands (Rania, Nushi) across 38 Indonesian provinces through 38-43 branches and a 76,000+ customer network.

Ownership category

akta.pro rank

Product category

Consumer Goods Distribution

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (424210), Warehousing and Storage (493)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Wholesale-Groceries, General Line (5141), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience) (CRAOAHAG)

akta.pro secondary industries

E-commerce & Omnichannel Fulfillment Centers (Non-Temp Controlled) (TLALAAAC), Public Refrigerated Warehousing (Multi-Client) (AFAOAFAA)

Keywords

• Food distribution services
• Pharmaceutical distribution
• Consumer goods trading
• Agricultural commodity trading
• Government food assistance

Headquarters

HQ city

Kuningan

HQ country

Indonesia

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food Product Distribution: Trading margin from distributing food commodities including rice, sugar, cooking oil, salt, flour, and eggs. Products sourced from ID FOOD group and external suppliers, distributed through 38+ branches to traditional and modern trade.
2. Non-Food Product Distribution: Distribution of non-food consumer goods including tissues, lighters, homecare products, and electrical accessories. Margin-based model from procurement and resale through established distribution channels.
3. Healthcare & Pharmaceutical Distribution: Distribution of pharmaceutical products, vaccines, medical consumables, and electromedical equipment to hospitals, pharmacies, and clinics. Operates under CDOB (Cara Distribusi Obat yang Baik) and CDAKB (Cara Distribusi Alat Kesehatan yang Baik) standards.
4. Own-Brand Product Sales: Sales of proprietary food brands under Rania umbrella (rice, cooking oil, flour, salt, sugar) and non-food brands (Nushi tissues). Manufactured/procured and sold through distribution channels.
5. Government Food Assistance Programs: Execution of government food assistance mandates (stunting, SPHP, food reserves) as a designated operator, providing distribution services to government agencies at national and regional levels.
6. E-Commerce (Nushinushi.ID): Direct online sales of staple foods to end consumers via proprietary platform and marketplace integrations.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels11 records

Core offering

PT Rajawali Nusindo is a distribution and trading company that distributes food staples (rice, sugar, cooking oil, salt, flour), pharmaceutical products and medical devices, consumer goods, and agricultural commodities across Indonesia through 38-43 branches serving 76,000+ customers. The company operates as the sales and distribution aggregator for ID FOOD Holding BUMN Pangan, handling both third-party and own-brand products (Rania, NUSHI, Raja Gula) across traditional trade, modern trade, healthcare, and government food assistance channels. The company also operates the Nushinushi.ID e-commerce platform and holds CDOB and CDAKB certifications for pharmaceutical and medical device distribution.

Product overview

PT Rajawali Nusindo is a distribution and trading company operating across three main business segments: Healthcare (pharmaceuticals, vaccines, medical devices and consumables), Consumer (food and non-food products), and Trading/Agriculture. The company distributes both third-party and own-brand products including the Rania brand (premium rice, salt, wheat flour, cooking oil, mineral water, sugar) and NUSHI brand (tissue, masks, hand sanitizer). Additional own-brand products include PTOC agricultural soil enhancer. The company operates 38-43 branches across Indonesia and utilizes the Nushinushi.ID e-commerce platform for digital sales.

Differentiator

Problem solved

Functional benefit

Brands

• Rania: Umbrella brand for food products including premium rice, flour, soy sauce, oil, and salt.
• Raja Gula
• NUSHI
• Nushinushi.ID

Products and services

• Healthcare Distribution Services

Quantifiable outcome

• Revenue grew from Rp 4.2 Trillion (2021) to Rp 4.69 Trillion (2022), with 2023 reaching Rp 4.4 Trillion despite challenging conditions
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• RSUP Prof. Dr. R.D. Kandou ManadocoreStrategic or Co-development Partner · 22 June 2026More than decade-long laboratory services partnership covering Patologi Klinik, Patologi Anatomi, Mikrobiologi Klinik, Unit Transfusi Darah, and other units. Rajawali Nusindo serves as the operational partner developing and managing integrated laboratory services. On June 22, 2026, both parties inaugurated the latest integrated laboratory development at RSUP Prof. Dr. R.D. Kandou.
• Novapharin Pharmaceutical IndustriesminorStrategic or Co-development Partner · 12 June 2026Meeting between Rajawali Nusindo acting director Tubagus Muklis and Novapharin management to exchange business information, discuss industry conditions, and explore potential synergies for mutual business growth.
• PT BGR Logistik IndonesiacoreChannel Partner/ Reseller/ DistributorBGR Logistik Indonesia serves as the designated transporter for government food assistance (stunting prevention) distribution, with Rajawali Nusindo providing food products and BGR handling logistics across 7 provinces for the national food agency program.
• PT Pos IndonesiacoreChannel Partner/ Reseller/ DistributorPT Pos Indonesia collaborates as transporter for national food agency programs, distributing 98,600 food assistance packages across 8 provinces including East Java, Central Java, Kalimantan, and Papua, with Rajawali Nusindo as the product supplier.
• PT Pelayaran Nasional Indonesia (PELNI) / PT Sarana Bandar LogistikcoreChannel Partner/ Reseller/ DistributorPELNI serves as transporter for shipments of eggs and chicken meat to eastern Indonesia (NTT) under the stunting prevention program. Rajawali Nusindo partners with PELNI's subsidiary PT Sarana Bandar Logistik for efficient large-volume shipping to eastern regions via sea routes.
• Asosiasi Pinsar Indonesia (Poultry Association)coreStrategic or Co-development PartnerPartnership with poultry breeders and Asosiasi Pinsar Indonesia to offtake eggs and chicken meat at fair, stable prices for government food programs. Over 100 local farmer/breeder partners (UMKM, cooperatives) participate, ensuring price stability at the producer level.
• Badan Pangan Nasional / National Food Agency (NFA)coreStrategic or Co-development PartnerRajawali Nusindo serves as the government-designated operator for Badan Pangan Nasional food assistance programs, including stunting prevention food distribution to 560,000+ families, SPHP Bulog rice distribution, and Gerakan Pangan Murah (GPM) market operations across multiple provinces.
• Badan Kependudukan dan Keluarga Berencana Nasional (BKKBN)coreStrategic or Co-development PartnerGovernment partner for stunting prevention food assistance. Rajawali Nusindo provides eggs and chicken meat to 560,000 families at risk of stunting across 4 provinces (East Java, Banten, NTT, West Sulawesi), with BKKBN providing beneficiary data.
• Pemerintah Provinsi BantencoreStrategic or Co-development PartnerStrategic cooperation with Banten Provincial Government for stunting prevention, distributing 276,000+ food packages (eggs and chicken meat) to 92,000 families at risk of stunting across 8 districts/cities, as part of Banten's stunting reduction targets.
• Kementerian BUMN Republik IndonesiacoreStrategic or Co-development PartnerGovernment ministry assigning Rajawali Nusindo (as ID FOOD subsidiary) to execute food distribution programs including Migor Rakyat (subsidized cooking oil), SPHP rice, and price stabilization operations. Programs aligned with Minister Erick Thohir's directives.
• Papua New Guinea Government / Governor of Sandaun ProvinceminorStrategic or Co-development PartnerExploratory trade discussions with Papua New Guinea for cross-border food and non-food commodity trade. Rajawali Nusindo presented its product portfolio including Rania brand products, Nushi tissues, and PTOC agricultural inputs. Follow-up from Trade Expo Indonesia (TEI) 2024.
• PT Perusahaan Perdagangan Indonesia (PPI)coreChannel Partner/ Reseller/ DistributorJoint development of the Warung Pangan digital application for bulk cooking oil distribution, where Rajawali Nusindo serves as the distribution partner alongside PPI. Application launched May 2022 as part of government cooking oil price stabilization efforts.
• PT Rajawali Nusantara Indonesia (RNI) / ID FOODcoreStrategic or Co-development PartnerParent company and holding. Rajawali Nusindo is a subsidiary/spin-off (since 2004) of PT Rajawali Nusantara Indonesia (RNI) which operates as Holding BUMN Pangan ID FOOD. Rajawali Nusindo serves as the primary sales and distribution aggregator for the holding's products.
• PT GIEB IndonesiaminorStrategic or Co-development PartnerRajawali Nusindo acquired 14.65% stake (340,940 shares) in PT GIEB Indonesia at the EGMS on October 14, 2022. GIEB is a member of ID FOOD operating in Bali with 5 branch offices (Denpasar, Tabanan, Klungkung, Singaraja, Gianyar). Compositions: PT RNI 80.96%, PT Rajawali Nusindo 14.65%, Masyarakat Bali 4.39%.

Scale indicators16 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• PT Sumber Alfaria Trijaya (Alfamart): Operator of the Alfamart minimarket chain with its own extensive distribution infrastructure. Comparable as a downstream customer and indirect competitor in modern-trade staple distribution that Nusindo serves.
• PT Indofood Sukses Makmur: Indonesia's largest food CPG conglomerate (Indofood group) with extensive distribution of staples (flour, cooking oil, sugar, noodles). Comparable as a broad incumbent whose products flow through Nusindo's distribution network, while also competing indirectly via Bulog and other SOE channels.
• PT Mayora Indah: Major Indonesian food and beverage CPG manufacturer-distributor with nationwide reach across modern and traditional trade. Comparable in product categories overlapping Nusindo's consumer goods distribution (sugar, packaged staples) and modern-trade penetration strategy.
• PT Kalbe Farma: Indonesia's largest pharmaceutical manufacturer with significant captive distribution and a nationwide healthcare logistics network. Comparable as a vertically integrated healthcare player whose distribution arm overlaps directly with Nusindo's healthcare distribution business.
• PT Garuda Food Putra Putri Jaya: Large Indonesian food and beverage manufacturer with broad distribution across traditional and modern trade. Comparable as a competitor brand owner whose products compete with Nusindo's Rania own-brand portfolio in the same trade channels.
• Wings Group (PT Sayap Mas Utama): One of Indonesia's largest FMCG conglomerates with extensive distribution of detergents, personal care, and household products. Comparable as a competing brand owner whose non-food products overlap with Nusindo's tissue and homecare distribution, and which sits alongside Nusindo as a customer-channel peer.

Direct peers

• PT Anugrah Argon Medica: Major Indonesian pharmaceutical and medical device distributor serving hospitals, pharmacies, and clinics across the archipelago. Closely comparable to Nusindo's healthcare distribution arm and its regulated distribution model.
• PT Enseval Putera Megatrading: Indonesia's largest pharmaceutical distributor, distributing drugs, medical devices, and consumer health products to hospitals, pharmacies, and clinics nationwide. Directly comparable to Nusindo's healthcare distribution segment (CDOB/CDAKB-certified B2B medical distribution).
• PT Kimia Farma Trading & Distribution: Distribution subsidiary of state-owned PT Kimia Farma, distributing pharmaceuticals and medical devices nationwide. Comparable as another SOE-affiliated, regulated pharmaceutical distributor operating a broad branch network.

Regional players

• PT Midi Utama Indonesia (Alfamidi): Mid-sized modern trade retailer with its own distribution backbone, serving primarily non-Java Indonesia. Comparable as a modern-trade distribution customer and indirect distribution competitor for Nusindo's MTKA channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/R_Nusindo
• YouTubeyoutube.com/channel/UC-x9p8SgM3Pk_mD14zwFhqQ
• Facebookfacebook.com/rajawalinusindo.id
• LinkedInlinkedin.com/company/pt-rajawali-nusindo-magelang-
• Instagraminstagram.com/rajawalinusindo.id
• TikToktiktok.com/@ptrajawalinusindo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rajawali Nusindo