Creatology

What Creatology does

Creatology Australia Pty Ltd is a Hawthorn, Australia-based full-service creative agency incorporated in 2021, operating as a private proprietary limited company with 1-10 employees. The firm offers television commercial (TVC) production, film and video production, 3D animation, CGI motion graphics, social media content, and corporate video services, positioning itself as the "fusion of creativity and technology." Its core technical capabilities span computer-generated imagery, motion graphics design, 3D animation with character rigging and lip sync, live vision filming, and advanced post-production including colour grading and digital audio post. The agency self-rates 98% capability in film and video production and 95% in concept development, with 75% capability in web and app design.

The business operates a project-based revenue model with tiered pricing across six service bands: entry-level CGI motion graphics under $1,500, live vision TVCs from $4K to $50K+, social media content from $5K, corporate videos from $5.5K to $17K, 3D animation from $10K to $70K+, and premium big-budget productions exceeding $100K. Go-to-market is exclusively sales-led and direct, relying on a portfolio-driven website, organic social presence (Twitter, Facebook, Instagram), and phone/email contact for project intake. The client base spans SMBs to enterprise across banking (Beat Home Loans), telecommunications (Telstra, Dodo), retail (Coles), beverages (Coca-Cola), pharmaceuticals (Voltaren), cleaning equipment (Karcher), healthcare (Melrose Health, Thermoskin, QV), and nonprofit (St Vinnies) sectors, with named testimonials from principals at Telstra, Coles, and PoMC.

Creatology is a boutique professional services operation that leverages a small core team with an extended freelance crew network — particularly for premium productions drawing on feature-film-level crews. The claimed 35+ years of industry experience reflects principal-level practitioner tenure rather than the recently incorporated entity's operating history. No external funding, partnerships, M&A activity, or international operations are disclosed, and the firm competes in Australia's mature commercial production market primarily on quality, range of budget tiers, and integrated creative-to-delivery capability.

Name

Creatology

Legal name

Creatology Australia Pty Ltd

Website

https://www.creatology.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Creatology Australia Pty Ltd is a Hawthorn-based full-service creative agency offering television commercial production, film and video production, 3D animation, CGI motion graphics, social media content, and corporate video services to Australian SMBs and enterprise brands across tiered budget ranges.

Ownership category

akta.pro rank

Product category

Creative Advertising and Video Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Creative agency services
• Television commercial production
• Video production services
• 3D animation services
• Motion graphics design

Headquarters

HQ city

Hawthorn

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Video/TVC Production Services: Creatology generates revenue through professional video and television commercial production services. Revenue is project-based with pricing varying significantly by production type: CGI/Motion Graphics under $1,500; Live Vision starting from $4K for basic filming up to $50K+ for complex productions; Social Media Content starting from $5K; Corporate videos ranging $5.5K-$17K; 3D Animation from $10K-$70K+; and premium big-budget productions exceeding $100K. The one-time project nature of each engagement represents the primary revenue stream.
2. Creative Development Services: Additional revenue generated from creative development and scripting, voice over recording and licensing, music licensing, editing, motion graphics design, and CAD approval services bundled with production packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Creatology is a full-service creative agency offering television commercial (TVC) and video production services across a tiered pricing range. Core offerings include CGI motion graphics commercials (under $1,500), live vision filming ($4K-$50K+), 3D animation with character rigging ($10K-$70K), big-budget brand commercials ($100K+), social media content (from $5K), and corporate video production ($5.5K-$17K), each bundled with concept development, scripting, voice over, editing, motion graphics, music licensing, and CAD approval.

Product overview

Creatology is a full-service creative agency offering a tiered portfolio of television commercial (TVC) and video production services. The product lineup includes: Under $1500 (entry-level CGI motion graphics), Live Vision (live-action commercials from $4K+), 3D Animation (brand mascots and animated commercials from $10K-$70K), Bigger Budget (premium branding ads exceeding $100K), Social Media Content (social media video production from $5K), and Corporate Videos (internal communications from $5.5K-$17K). These services share a common foundation of creative development, scripting, voice over, editing, motion graphics, and music licensing, with offerings scaled by production complexity and budget tier.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 35+ years of industry experience
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Cutting Edge: Australian commercial production house producing TVCs, branded content, and digital video for major Australian and global brands. Direct peer because it competes head-to-head with Creatology in Australian TVC and corporate video production.
• Heckler Studios: Sydney-based production company offering film, content, post-production, and VFX for advertising and entertainment clients. Directly comparable in service mix (production + post) and in serving Australian brand and agency clients.
• Guilty: Australian content production company producing commercials, branded content, and digital video. Comparable because it serves the same Australian brand ecosystem and competes in the same TVC and content production categories.
• Airbag Productions: Melbourne-based production company producing commercials, branded content, and music videos. Direct peer given its similar size, Melbourne/Australian footprint, and focus on TVC and brand video production.
• Good Oil Films: Australian commercial production company producing TVCs and brand films. Direct peer because it competes for the same enterprise brand budgets and operates in the same TVC production category as Creatology.
• Revolver / Will O'Rourke: Australian commercial and branded content production company producing TVCs and digital video for major brands. Comparable because it competes directly for enterprise creative production briefs in the Australian market.
• The Glue Society: Australian creative collective producing commercials, branded content, and experiential campaigns. Direct peer because it is a similarly sized Australian creative production house competing for premium brand briefs.

Broad incumbents

• BMF: One of Australia's largest independent creative agencies producing full advertising campaigns including TV, digital, and social. Broad incumbent because it covers Creatology's TVC space but as part of a wider strategic and creative offering with much greater scale.
• DDB Australia: Major network advertising agency in Australia with full creative, media, and production services. Broad incumbent because it produces TVC and digital content in-house at scale, competing for the same enterprise brand budgets as Creatology but with significantly broader capabilities.
• Ogilvy Australia: Global network agency with significant Australian operations offering creative, content production, and integrated communications. Broad incumbent because it operates a full production capability for major brands in the same Australian market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/CreatologyAust
• Facebookfacebook.com/Creatology.Australia
• Instagraminstagram.com/creatology_au
• LinkedInlinkedin.com/company/creatology-australia-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creatology