What Strike Marketing does

Strike Marketing is a women-owned, full-service media planning and buying agency headquartered in Houston, Texas, operating under the legal entity Strike Marketing Group and the trade names StrikeMG and Strike Digital. Founded by Shari Okin, the firm employs 11–50 staff across two Houston offices (906 Rutland Street and 315 West 9th Street) and offers branding, strategic marketing, media negotiations, event marketing, digital marketing, and social media services. Its core verticals are Cultural Institutions, Sports and Entertainment, Nonprofit Organizations, and Healthcare.

The agency's capabilities rest on platform-level certifications and partnerships rather than proprietary technology. Credentials include Google Ads (Search, Display, Video), Google Analytics, Meta Business Partner / Facebook Certified Media Planning, and DSP Programmatic Display, with formal partner relationships with Google, Meta, and programmatic display providers. Documented client outcomes include a 50%+ reduction in cost-per-acquisition for healthcare client RediClinic. The firm operates no disclosed proprietary ad-tech, data, or AI layer, sourcing execution tools from third-party platforms.

Strike Marketing generates revenue through quote-based professional services fees, with no disclosed subscription, retainer, or productized pricing model. Its client roster blends large national brands (Chevron, Cirque du Soleil, Frost Bank, Omni Hotel, University of Houston) with regional Houston institutions and nonprofits (Houston Zoo, Houston Dynamo, Houston Ballet, Houston Symphony, Houston Open, Rebuilding Together Houston, Goodwill Houston). The company is privately held and bootstrapped, with no funding rounds, acquisitions, or public financial disclosures.

Name

Strike Marketing

Legal name

Strike Marketing Group

Website

https://strikemg.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Strike Marketing is a women-owned, full-service media planning and buying agency in Houston, Texas, serving cultural institutions, sports, nonprofits, and healthcare clients with branding, digital, and event marketing services.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

Keywords

• Media planning and buying
• Digital advertising services
• Branding and strategic marketing
• Event marketing services
• Social media management

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services: Full-service media planning and buying agency providing strategic, multi-platform media solutions across digital and traditional channels. Revenue generated through service fees for marketing strategy, media placement, digital marketing, and social media management services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Strike Marketing is a women-owned, full-service media planning and buying agency that functions as an extension of clients' marketing teams, delivering strategic marketing plans, media placement, digital advertising, social media management, branding, and event marketing. The agency leverages certified expertise across Google Ads, Google Analytics, Facebook/Meta, and DSP Programmatic Display platforms, with specialized focus on ticket sales campaigns and nonprofit marketing initiatives.

Product overview

Strike Marketing operates as a women-owned, full-service marketing agency offering an integrated suite of services. The core offerings include Media Placement (traditional and digital media buying), Digital Marketing (search, display, video, and programmatic advertising), Strategic Marketing (custom campaign strategy development), Social Media marketing, Branding, and Event Marketing. These services are delivered across both digital and traditional channels, with specialized expertise in ticket sales and nonprofit campaigns. The agency functions as a unified service offering rather than a modular software product, positioning itself as a strategic partner integrated into clients' marketing teams.

Differentiator

Problem solved

Functional benefit

Named customers13 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Ads Certified Partner with certifications in Search, Display, and Video advertising. Google Analytics certified. Agency leverages Google advertising platforms for client campaigns.
• Meta (Facebook)coreTechnology or IntegrationMeta Business Partner with Facebook Certified Media Planning capabilities. Agency manages Facebook advertising campaigns for clients.
• DSP Programmatic DisplaycoreTechnology or IntegrationPreferred DSP Programmatic Display partner. Agency has access to programmatic advertising platforms for automated media buying across display networks.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ansira: Larger marketing services firm spanning media, digital, channel/loyalty, and data-driven campaign execution. Overlaps with Strike on media buying and campaign services, but at a significantly larger scale and broader scope.

Direct peers

• Sensis: Digital-first integrated agency with strong capabilities in media buying, digital marketing, and multicultural strategy. Overlaps with Strike on the digital media buying and cross-channel execution capabilities.
• The Brandon Agency: Mid-size full-service agency providing media planning, digital, and creative services. Similar in scale and integrated service offering to Strike, with comparable vertical diversity.
• MBB Agency: Mid-sized full-service agency with a media planning/buying and digital marketing focus. Comparable to Strike in offering integrated strategy, media, digital, and creative services for regional and mid-market clients.
• Adpearance: Mid-market digital marketing agency with strong capabilities in media buying, paid search, and programmatic. Comparable to Strike on the performance-driven digital media buying component of its offering.
• Brown Bag Marketing: Mid-size full-service digital agency offering media, content, and strategy services. Similar size and integrated service mix to Strike, targeting mid-market clients across multiple verticals.
• AMP Agency: Full-service agency offering integrated marketing, media planning/buying, and digital services across channels. Directly comparable to Strike in multi-channel media buying and mid-market positioning, though typically serving national brands.

Regional players

• Pierpont Communications: Houston-based integrated communications and marketing firm. Directly comparable on geography and overlap with Strike on PR, brand, and integrated marketing services for regional enterprises and institutions.
• Moroch: Dallas-based multi-channel agency with a strong track record in media planning/buying and digital execution. Closest Texas-headquartered peer to Strike and a likely direct competitor for regional and cultural/sports clients in the Southwest.
• Lewis Communications: Regional full-service agency offering media, digital, and brand services. Comparable to Strike in size and integrated offering, with a similar mix of regional and mid-market clients across multiple verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/strikemghouston
• LinkedInlinkedin.com/company/strikemghou
• Instagraminstagram.com/strikemghou
• Xx.com/strikemghou

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strike Marketing