Cupid Breweries and Distilleries
Cupid Breweries and Distilleries Limited is a publicly listed Indian company repositioning into alcoholic beverage manufacturing, acquiring IMFL and brewing production capacity (Rinpoche Spirits, USL's Gopalpur unit) to serve India's B2B alcohol distribution network.
- Company typePublic
- Founded1986
- HeadquartersMumbai, India
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cupid Breweries and Distilleries does
Cupid Breweries and Distilleries Limited is an Indian publicly listed company (BSE: 512361) headquartered in Mumbai that is repositioning itself as an alcoholic beverage manufacturer. The company is currently in pre-revenue operational build-out mode, having reported nil total income from operations in Q1FY27 and a standalone net loss of Rs 0.21 crore in Q4FY26. Its stated core products are Indian Made Foreign Liquor (IMFL) and beer/malt beverages manufactured through acquired production facilities.
The company's business model centers on acquiring established manufacturing infrastructure rather than building it organically. In March 2026, Cupid acquired 100% of Rinpoche Spirits Private Limited for approximately Rs 354 crore via a share swap, gaining full control over IMFL and brewing operations. In June 2026, it signed an agreement to acquire a manufacturing unit in Gopalpur, Odisha from United Spirits Limited (a Diageo India subsidiary) for Rs 22.50 crore, adding installed capacity of approximately 250,000 cases per month along with premium excise licenses. The company has also signed an MOU for a new production unit in Odisha and announced branch office expansion across five Indian states (West Bengal, Odisha, Sikkim, Goa, and Karnataka).
Technically, Cupid has entered a partnership with Steinecker GmbH of Germany to evaluate advanced brewing technologies for its operations. The company employs 1-10 people and operates with equity share capital of Rs 9,134.33 lakh. Its go-to-market is B2B wholesale distribution through India's established alcohol distribution network, with no direct-to-consumer channels disclosed. The board was strengthened in July 2026 with two Additional Independent Directors bringing banking and corporate finance expertise, and the company has signaled intent to raise additional capital for further acquisitions, indicating an ongoing roll-up strategy in India's regulated alcoholic beverage sector.
Cupid Breweries and Distilleries firmographics
Firmographics- Name
- Cupid Breweries and Distilleries
- Legal name
- Cupid Breweries and Distilleries Limited
- Website
- https://cupidalcobev.com
- Company type
- Public
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cupid Breweries and Distilleries Limited is a publicly listed Indian company repositioning into alcoholic beverage manufacturing, acquiring IMFL and brewing production capacity (Rinpoche Spirits, USL's Gopalpur unit) to serve India's B2B alcohol distribution network.
- Ownership category
- akta.pro rank
Cupid Breweries and Distilleries industry classification
Industry- Product category
- Alcoholic Beverages (IMFL and Brewing)
- NAICS
- Distilleries (312140), Breweries (312120), Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Malt Beverages (2082)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Distilled Spirits Production & Distilling (AFAFAAAC), Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH), Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL)
Keywords
Where Cupid Breweries and Distilleries is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices6 records
Markets served
Cupid Breweries and Distilleries business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Alcoholic Beverage Manufacturing: Manufacturing and production of IMFL (Indian Made Foreign Liquor) and brewing operations through acquired facilities. Revenue generated from production capacity utilization and operational control over manufacturing units.
Go-to-market motion2 records
Distribution channels1 record
Cupid Breweries and Distilleries product offering
Product offeringCore offering
Cupid Breweries and Distilleries Limited manufactures Indian Made Foreign Liquor (IMFL) spirits and operates brewing operations for beer and malt-based alcoholic beverages. The company is building production capacity through acquisitions of established manufacturing units from United Spirits Limited (Gopalpur, Odisha) and Rinpoche Spirits Private Limited, while its own manufacturing units are still becoming operational.
Product overview
Cupid Breweries and Distilleries Limited is an alcoholic beverage company operating in the Indian market. The company's product portfolio consists of IMFL (Indian Made Foreign Liquor) manufacturing and brewing operations. Following its strategic acquisitions of Rinpoche Spirits Private Limited and a manufacturing unit from United Spirits Limited in Odisha, the company has expanded its production capabilities to include IMFL spirits production and beer/malt beverage brewing operations.
Differentiator
Problem solved
Functional benefit
Products and services
- IMFL (Indian Made Foreign Liquor)
Quantifiable outcome
- Production capacity increased by 250,000 cases per month through USL acquisition
- +1 more outcomes
Companies that use Cupid Breweries and Distilleries
Customer profileSegments1 record
Ideal customer profiles1 record
Cupid Breweries and Distilleries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Cupid Breweries and Distilleries partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Steinecker GmbHcorePartnership with Steinecker GmbH of Germany to evaluate advanced brewing technologies. The engagement aims to bring state-of-the-art brewing technology capabilities to Cupid Breweries' operations as part of its technology advancement strategy.
- United Spirits LimitedcoreAcquisition of manufacturing unit from United Spirits Limited (Diageo India subsidiary) valued at ₹22.50 crore. Deal includes land, building, plant & machinery, and premium excise licenses for facility in Gopalpur, Odisha. Approved by shareholders with 99.99% votes in favor.
- Rinpoche Spirits Private LimitedcoreAcquisition of 100% stake in Rinpoche Spirits Private Limited for approximately ₹354 crore via share swap. The acquisition grants Cupid Breweries full control over Rinpoche Spirits' IMFL and brewing operations as part of strategic diversification into the alcoholic beverage sector.
- Crochet Industries Private LimitedminorShare swap arrangement involving Crochet Industries Private Limited shareholders as part of the Rinpoche Spirits acquisition deal, with over 3.87 crore equity shares issued at ₹90 each.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Cupid Breweries and Distilleries competitors and assessment
Company assessmentDirect peers
- Associated Alcohols & Breweries: Indian manufacturer of IMFL spirits with brewing operations; comparable combined distillery-and-brewery platform serving the domestic Indian market.
- Tilaknagar Industries: Manufacturer of IMFL brands including Mansion House brandy; comparable scale and product mix in Indian-made spirits with similar multi-state manufacturing exposure.
- Radico Khaitan Limited: One of India's largest IMFL manufacturers with branded spirits such as Rampur and Magic Moments; directly comparable in product category (IMFL distilling and bottling) and distribution model.
- Allied Blenders and Distillers: Indian IMFL company behind Officer's Choice; competes in the same mass-premium spirits segment and operates a multi-state manufacturing and distribution footprint directly comparable to Cupid's planned model.
- Som Distilleries & Breweries: Indian manufacturer of both IMFL spirits and beer; the dual spirits-plus-brewing profile and Indian market focus make it one of the closest direct comparables to Cupid's combined product portfolio.
- Globus Spirits Limited: Indian IMFL distiller operating manufacturing facilities across multiple states; comparable in production-led, multi-state spirits business model targeting the domestic Indian market.
Emerging players
- Jagatjit Industries: Indian IMFL and brewery player with a smaller brand portfolio than the top incumbents; offers a closer size and growth-stage comparison to Cupid as it scales its platform.
- Khoday India Limited: Heritage Indian spirits and brewery company; relevant peer for understanding multi-category IMFL + beer operations within the Indian alco-bev landscape.
Broad incumbents
- United Spirits Limited: India's largest spirits company and a Diageo India subsidiary; Cupid is directly purchasing a manufacturing unit from United Spirits, making it both a counterparty and the most relevant scaled IMFL peer.
- Pernod Ricard India: Indian arm of global spirits major Pernod Ricard; broad incumbent competing across IMFL categories with strong brand portfolio and nationwide distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Cupid Breweries and Distilleries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cupid Breweries and Distilleries leadership team
Management profileNumber of profiles
Profiles3 records
Cupid Breweries and Distilleries subsidiaries and ownership
Company hierarchySubsidiaries2 records
Cupid Breweries and Distilleries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cupid Breweries and Distilleries M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cupid Breweries and Distilleries
What does Cupid Breweries and Distilleries do?
Cupid Breweries and Distilleries Limited manufactures Indian Made Foreign Liquor (IMFL) spirits and operates brewing operations for beer and malt-based alcoholic beverages. The company is building production capacity through acquisitions of established manufacturing units from United Spirits Limited (Gopalpur, Odisha) and Rinpoche Spirits Private Limited, while its own manufacturing units are still becoming operational.
Is Cupid Breweries and Distilleries a public or private company?
Cupid Breweries and Distilleries is a public company. It is classified as public and is currently operating.
When was Cupid Breweries and Distilleries founded?
Cupid Breweries and Distilleries was founded in 1986. It employs 1 to 10 people.
Where is Cupid Breweries and Distilleries based?
Cupid Breweries and Distilleries is headquartered in Mumbai, India, in the Asia region.
How does Cupid Breweries and Distilleries make money?
One revenue line is on record: alcoholic Beverage Manufacturing.
Who are Cupid Breweries and Distilleries's main competitors?
Direct peers on record are Associated Alcohols & Breweries, Tilaknagar Industries, Radico Khaitan Limited, Allied Blenders and Distillers, Som Distilleries & Breweries and Globus Spirits Limited. Emerging players are Jagatjit Industries and Khoday India Limited. Broad incumbents are United Spirits Limited and Pernod Ricard India.
Does Cupid Breweries and Distilleries have an API?
No public API is recorded for Cupid Breweries and Distilleries.
What industry is Cupid Breweries and Distilleries in?
Cupid Breweries and Distilleries's product category is Alcoholic Beverages (IMFL and Brewing). Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of AFAFAAAC, Distilled Spirits Production & Distilling. Its NAICS code is 312140 and its SIC code is 2080.