Viewpoint Consulting Group
Viewpoint Consulting Group is a Minnesota-based professional services firm founded in 2012 that provides custom real estate market feasibility studies and housing needs assessments for developers, builders, lenders, and government agencies across the United States.
- Company typePrivate
- Founded2012
- HeadquartersRockford, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Viewpoint Consulting Group firmographics
Firmographics- Name
- Viewpoint Consulting Group
- Legal name
- Viewpoint Consulting Group, Inc.
- Website
- https://viewpointconsult.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Viewpoint Consulting Group is a Minnesota-based professional services firm founded in 2012 that provides custom real estate market feasibility studies and housing needs assessments for developers, builders, lenders, and government agencies across the United States.
- Ownership category
- akta.pro rank
Viewpoint Consulting Group industry classification
Industry- Product category
- Real Estate Market Research Consulting
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD)
- akta.pro secondary industries
- Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC), Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
Keywords
Where Viewpoint Consulting Group is headquartered
LocationHeadquarters
- HQ city
- Rockford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Viewpoint Consulting Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Real Estate Market Analysis Consulting: Viewpoint Consulting Group generates revenue through professional consulting services for real estate market research. Services include Initial Market Assessments for go/no-go decisions, Full Market Feasibility Studies with in-depth analysis and absorption projections, Comprehensive Housing Needs Assessments for government agencies, and Customized Market Research tailored to specific client requirements. Revenue is derived from project-based consulting engagements rather than recurring subscriptions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Viewpoint Consulting Group product offering
Product offeringCore offering
Viewpoint Consulting Group provides custom real estate market research and feasibility studies for proposed housing developments. The firm delivers Initial Market Assessments for go/no-go decisions, Full Market Feasibility Studies with absorption projections, Comprehensive Housing Needs Assessments for government agencies, and Customized Market Research tailored to specific client assignments across the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Initial Market Assessment
Companies that use Viewpoint Consulting Group
Customer profileSegments5 records
Ideal customer profiles3 records
Viewpoint Consulting Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Viewpoint Consulting Group partnerships and signals
Strategic signalScale indicators1 record
Viewpoint Consulting Group competitors and assessment
Company assessmentDirect peers
- HR&A Advisors: Real estate and economic development advisory firm supporting public agencies and private developers on feasibility, market analysis, and implementation strategy. Comparable in working with housing and economic development agencies on planning and solicitation support.
- RCLCO Real Estate Advisors: Real estate advisory firm providing market research, feasibility, and strategy consulting to developers, investors, and public agencies. Direct comparable in product offering and client base, though larger in scale and broader in service scope.
- Zimmerman/Volk Associates: Residential market research firm focused on market potential, demographic targeting, and feasibility for new housing. Comparable in producing the analytical underpinnings — demographics, competitive supply, absorption — that Viewpoint delivers in its Full Market Feasibility Studies.
- Novogradac & Company LLP: Accounting and consulting firm with a deep specialty in LIHTC, HUD, and affordable housing market studies and feasibility work. Strongly comparable given Viewpoint's focus on Section 42, HUD 221(d)(4), HUD 216, and Section 202 engagements.
- LandUseUSA: Real estate market analysis firm providing site-specific and community-wide feasibility and absorption studies. Comparable in the supply/demand methodology and target clientele of developers, lenders, and local governments.
- Root Policy Research: Housing and land-use policy research firm producing housing needs assessments, market studies, and demographic analysis for public agencies and mission-driven developers. Comparable in government-facing, community-wide housing study work.
- TischlerBise: Firm specializing in fiscal impact, housing needs assessments, and market feasibility for local governments and developers. Directly comparable in delivering Comprehensive Housing Needs Assessments and supporting municipal planning and funding applications.
Broad incumbents
- CBRE: Global full-service real estate firm with a substantial advisory and research practice. Represents the bundled-services competitive threat — clients can obtain market and feasibility research as part of a broader CBRE engagement rather than from a specialist like Viewpoint.
- CoStar Group: Dominant commercial real estate information and analytics platform with an extensive research arm. While not a direct boutique competitor, CoStar's scale, data assets, and bundled research subscriptions set the broader competitive context for real estate market analysis buyers.
- JLL: Global real estate services firm with research, capital markets, valuation, and consulting capabilities. Comparable as a broad incumbent whose integrated offerings can absorb or substitute for boutique feasibility and market study work.
Market position
Customer concentration
Viewpoint Consulting Group social profiles
Digital presenceViewpoint Consulting Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viewpoint Consulting Group leadership team
Management profileNumber of profiles
Profiles1 record
Viewpoint Consulting Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viewpoint Consulting Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viewpoint Consulting Group
What does Viewpoint Consulting Group do?
Viewpoint Consulting Group provides custom real estate market research and feasibility studies for proposed housing developments. The firm delivers Initial Market Assessments for go/no-go decisions, Full Market Feasibility Studies with absorption projections, Comprehensive Housing Needs Assessments for government agencies, and Customized Market Research tailored to specific client assignments across the United States.
Is Viewpoint Consulting Group a public or private company?
Viewpoint Consulting Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Viewpoint Consulting Group founded?
Viewpoint Consulting Group was founded in 2012. It employs 11 to 50 people.
Where is Viewpoint Consulting Group based?
Viewpoint Consulting Group is headquartered in Rockford, United States, in the North America region.
How does Viewpoint Consulting Group make money?
One revenue line is on record: real Estate Market Analysis Consulting.
Who are Viewpoint Consulting Group's main competitors?
Direct peers on record are HR&A Advisors, RCLCO Real Estate Advisors, Zimmerman/Volk Associates, Novogradac & Company LLP, LandUseUSA, Root Policy Research and TischlerBise. Broad incumbents are CBRE, CoStar Group and JLL.
Does Viewpoint Consulting Group have an API?
No public API is recorded for Viewpoint Consulting Group.
What industry is Viewpoint Consulting Group in?
Viewpoint Consulting Group's product category is Real Estate Market Research Consulting. Its primary akta.pro industry code is BPAJANAD, Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics), with a secondary code of BPAJANAC, Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support). Its NAICS code is 54161 and its SIC code is 8742.