Perth-Huron Builders Association / Windsor-Essex Home Builders Association

What Perth-Huron Builders Association / Windsor-Essex Home Builders Association does

Windsor Essex Home Builders' Association (WEHBA) is a voluntary, non-profit membership-based trade association representing over 8,500 member companies across the residential building industry in the Windsor-Essex County region of Ontario, Canada. Its membership spans the full construction supply chain: home builders, renovators, land developers, trade contractors, product and material manufacturers, building product suppliers, lending institutions, insurance providers, and service professionals. WEHBA's mandate is industry representation before consumers and government, supported through advocacy, networking events (annual golf tournament, Parade of Homes, lunch and dinner meetings), a member directory, an Awards of Distinction (AOD) program, a Code of Ethics, and educational resources such as the Tarion Technical Guide. WEHBA is operationally affiliated with the Ontario Home Builders' Association (OHBA) at the provincial level and the Canadian Home Builders' Association (CHBA) at the national level, including participation in the CHBA National Advantage Program, and also partners with Renomark for renovation-specific standards.

Revenue is generated primarily through recurring annual membership dues ($1,485.00 + HST per member at the standard tier, prorated across the November-to-October fiscal year), augmented by a tiered Community Marketing Partnership Program (Corporate, Platinum, Silver) and event-driven revenue. The organization is governed by a 12-member Board of Directors elected annually at the AGM, with two named Ex Officio staff — Executive Officer Melissa Schenk and Accounting/Finance lead Cathy Breault — indicating a lean operational backbone for an association of this scale. The membership is concentrated in builders, suppliers, and trades, with enterprise logos such as Enbridge Gas, EMCO, Martindale Window & Door, Arriscraft/Canada Brick, Kimball Lumber, Nor-Built Construction, and others anchored to both general membership and the board.

The technical footprint is modest: WEHBA does not operate a software product or proprietary platform, no APIs, SDKs, or AI/ML capabilities are disclosed, and digital presence is limited to a website (wehba.ca) and Instagram channel. The strategic differentiator is the institutional, relational ecosystem — reputation, advocacy standing, event IP, and the affiliation stack with OHBA/CHBA — rather than technology. Expansion signals are primarily commercial (sponsorship tiering, supplier-side vertical engagement) rather than geographic or product-based, and the association's role is anchored to its defined Windsor-Essex regional mandate.

Name

Perth-Huron Builders Association / Windsor-Essex Home Builders Association

Legal name

Windsor Essex Home Builders' Association

Website

https://wehba.ca

Company type

Private

Operating status

Operating

Short description

WEHBA is a voluntary, non-profit trade association representing over 8,500 member companies across the residential building industry — including builders, renovators, developers, trade contractors, suppliers, lenders, and service professionals — in Windsor-Essex County, Ontario, Canada.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees from residential building industry professionals including builders, renovators, land developers, trade contractors, product manufacturers, suppliers, lending institutions, insurance providers, and service professionals. Membership includes meal per lunch/dinner meeting with $35 additional guest fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Windsor Essex Home Builders' Association (WEHBA) is a voluntary non-profit trade association that provides membership services to over 8,500 companies in the residential building industry across Windsor and Essex County, Ontario. Its core offerings include annual membership subscriptions, government and consumer advocacy, networking events (Annual Golf Tournament, Parade of Homes, lunch/dinner meetings), a member directory, Partnership Programs, and educational resources such as the Tarion Technical Guide.

Product overview

WEHBA (Windsor Essex Home Builders Association) is a voluntary trade association serving the residential building industry in the Windsor-Essex County area of Ontario, Canada. The organization does not offer a software product or technology platform. Instead, it provides member services including a member directory, networking events (annual golf tournament, parade of homes), partnership programs, municipal resources, and a Tarion Technical Guide for home warranty information. Membership encompasses over 8,500 companies including home builders, renovators, land developers, trade contractors, product suppliers, and service professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• WEHBA Annual Membership Annual subscription membership for residential building industry professionals in Windsor-Essex, providing advocacy, networking, member directory access, and a Code of Ethics. Priced at $1,485.00 + HST, prorated based on join date during the November 1 – October 31 fiscal year. Membership includes meal per lunch/dinner meeting.
• WEHBA Parade of Homes Annual marketing program that showcases member builders, renovators, and suppliers to consumers across the Windsor-Essex region, providing member exposure and lead generation.
• Annual WEHBA Open Golf Tournament Annual golf tournament serving as a networking event for WEHBA members, partners, and industry stakeholders in Windsor-Essex.
• WEHBA Community Partnership Program Sponsorship/partnership program offering Corporate, Platinum, and Silver tiers designed to meet member business marketing needs both externally and internally within WEHBA.
• WEHBA Member Directory Online member directory organizing members into Builders, Sub-Trades, Suppliers, and Service/Professionals categories for consumer and industry lookup.
• Tarion Technical Guide Online educational resource providing Tarion home warranty technical guidance and information to WEHBA members.
• WEHBA Lunch and Dinner Meetings Recurring member meetings providing networking opportunities; meal included in membership and additional guests can attend for $35.

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Enbridge GascoreGTM or Marketing PartnerEnbridge Gas is a WEHBA partner and sponsor. Gina Mancini from Enbridge Gas serves as Secretary on the WEHBA Board of Directors.
• Ontario Home Builders' Association (OHBA)majorStrategic or Co-development PartnerWEHBA is affiliated with OHBA, the provincial home builders' association representing the residential construction industry across Ontario.
• Canadian Home Builders' Association (CHBA)majorStrategic or Co-development PartnerWEHBA is affiliated with CHBA, the national voice of the residential construction industry in Canada. WEHBA participates in CHBA National Advantage Program.
• RenomarkminorStrategic or Co-development PartnerWEHBA is affiliated with Renomark, providing renovation industry resources and standards for member renovators.
• WEHBA Community Partnership Program PartnerscoreGTM or Marketing PartnerWEHBA offers Community Marketing Partnership Programs (Corporate, Platinum, Silver tiers) designed to meet member business marketing needs externally and internally within WEHBA.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Renomark: Renovation-focused industry program affiliated with OHBA and WEHBA. Comparable in serving residential building industry members (specifically renovators) with standards and branding, though narrower in scope than a full builders' association.

Direct peers

• Hamilton-Halton Home Builders' Association: Regional Ontario home builders' association with a comparable mission, member categories, and event programming (golf tournaments, awards, networking). Similar scale and value proposition to WEHBA in the Hamilton-Halton market.
• BILD (Building Industry and Land Development) - Greater Toronto: Largest regional home builders' and land developers' association in the Greater Toronto Area. Directly comparable model (membership dues, advocacy, events, awards) serving residential building industry members, but at significantly larger scale in the GTA.
• London Home Builders' Association: Regional home builders' association in Southwestern Ontario, geographically close to WEHBA's Windsor-Essex market. Same trade-association model serving builders, renovators, suppliers, and service professionals.
• Greater Ottawa Home Builders' Association: Regional home builders' association serving the Ottawa area. Operates a near-identical model to WEHBA — membership dues, advocacy, Parade of Homes, awards programs — for residential construction industry professionals in a different Ontario market.

Broad incumbents

• National Association of Home Builders (NAHB): U.S. national equivalent of CHBA/OHBA. Highly comparable in mission and member services (advocacy, networking, education, awards) for the residential construction industry, though operating in the United States rather than Canada.
• Canadian Home Builders' Association (CHBA): National trade association for the Canadian residential construction industry and WEHBA's national affiliate. Comparable member services and advocacy role, but operating at a national scope and serving as WEHBA's umbrella body.
• Ontario Home Builders' Association (OHBA): Provincial-level home builders' trade association in Ontario and WEHBA's direct parent affiliate. Highly comparable mission (industry advocacy, networking, member services) but operates at the provincial rather than regional scale.

Others

• Tarion Warranty Corporation: Provincial new-home warranty provider that WEHBA actively references and integrates into member services via the Tarion Technical Guide. Ecosystem partner rather than a direct peer, but materially connected to WEHBA's residential builder membership value proposition.

Regional players

• Niagara Home Builders' Association: Regional home builders' association serving the Niagara region of Ontario. Same Ontario trade-association structure and member categories as WEHBA, providing comparable services in an adjacent Southwestern Ontario geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perth-Huron Builders Association / Windsor-Essex Home Builders Association